{"id":129159,"date":"2025-03-12T20:37:06","date_gmt":"2025-03-12T20:37:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-write-an-article-that-ranks-for-100-keyphrases-ranking-for-multiple-keywords-with-semantic-seo-basics\/"},"modified":"2025-03-12T20:37:06","modified_gmt":"2025-03-12T20:37:06","slug":"how-to-write-an-article-that-ranks-for-100-keyphrases-ranking-for-multiple-keywords-with-semantic-seo-basics","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=129159","title":{"rendered":"How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<section id=\"pageblock-block_33d6cb190816e9f2e19a991ed142aa98\" class=\"pageblock js-pageblock pageblock--oms-article-content bg-color-white\">\n<div class=\"pageblock__inner\">\n<div class=\"container-fluid\">\n<div class=\"row g-3 g-xl-5 justify-content-center\">\n<div class=\"col-12 col-md-2 col-lg-2 d-none d-md-block\">\n<div class=\"author__image ratio ratio-1x1\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/Andy-Profile-600.png\" class=\"attachment-small-square size-small-square\" alt=\"\" \/>                    <\/div>\n<div class=\"author__name small\">By Andy Crestodina<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-md-9 col-lg-8 col-xxl-7\">\n<div class=\"pageblock-content u-spacing ms-0\">\n<p>It was a spark. An idea for a headline. Soon it grew into a strong first paragraph, then an outline. A few weeks later, we had a detailed first draft of a long-form guide.<\/p>\n<p>The topic is something that people search for. Not a ton of people, but people we want to connect with. It answers a big question with a lot of well-supported information. It hits a lot of subtopics. And we put that keyphrase in the title tag and header.<\/p>\n<p>It goes live. We link to it from several past articles. It\u2019s sent and shared. It generates a little buzz. A month later, results are measured. Looks pretty good.<\/p>\n<p>A few months later, we measure results again. Looks even better! It\u2019s getting a steady stream of traffic from search. More than expected.<\/p>\n<p>When we checked the target keyphrase, it looked like it had very low search volume. Just five to ten people per month. But the article attracts 200 visitors per month.<\/p>\n<p><strong>Why is traffic 40x higher than search volume??<\/strong><\/p>\n<p>How is that possible? Here is the side-by-side keyword research (Moz and Semrush) and the traffic report (GA4) showing how organic traffic can be much higher than the search volume for the primary target keyphrase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50529\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/five-to-ten-searches-month.png\" alt=\"Collage showing SEO tool metrics. Top: MOZ stats. Middle: Semrush keyword overview. Bottom: GA4 chart highlighting 56 weekly visits, questioning the disparity with low search volume.\" width=\"1000\" height=\"1241\" \/>The answer is simple: <strong>The article ranks for much more than just the target keyphrase. It ranks for many phrases<\/strong>. How many? Let\u2019s check the page in Google Search Console.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50530 size-full\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/gsc-573-phrases.png\" alt=\"Google Search Console results showing performance over three months. It ranks a page for 573 phrases and lists details like clicks, impressions, and position for various search queries.\" width=\"908\" height=\"641\" \/><\/p>\n<p>This is a very common story, with three important lessons for SEOs and content marketers:<\/p>\n<ul>\n<li><strong>There are no pages that rank for only one phrase<\/strong><br \/>\nBecause any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why\u2026<\/li>\n<li><strong>Search volume is an overrated metric<\/strong><br \/>\nBecause it underreports demand. It\u2019s an estimate of queries for that specific (exact match) keyphrase, not the topic and all of its related semantic variants, which is why\u2026<\/li>\n<li><strong>It\u2019s smart to target ultra-low volume keyphrases<\/strong><br \/>\nBecause if you win for that phrase, you\u2019ll attract more traffic than the volume for that phrase. And more importantly, if your target audience is searching for it, and if it is a commercial intent keyphrase, you don\u2019t need a ton of visitors. You need a few of the right visitors.<\/li>\n<\/ul>\n<p>High quality traffic is more important than a high quantity of traffic anyway.<\/p>\n<p>Yes, search volume is useful to get a sense for the general amount of demand for a phrase. It\u2019s useful if you\u2019re comparing several phrases. But SEOs pay too much attention to it. We\u2019re going to go far beyond that one specific keyphrase and write an article that ranks for 100+ keyphrases.<\/p>\n<p><strong>Target the topic, not just the keyphrase.\u00a0<\/strong><\/p>\n<p>That\u2019s our goal and it\u2019s the key to modern search optimization. It\u2019s called <a href=\"https:\/\/www.orbitmedia.com\/blog\/semantic-seo\/\">semantic SEO<\/a> and here\u2019s how to do it.<\/p>\n<h2>1. Align the topic with a primary target keyphrase<\/h2>\n<p>Start with the <a href=\"https:\/\/www.orbitmedia.com\/blog\/dont-forget-the-seo-basics\/\">SEO basics<\/a>. We could be making a key service page targeting a commercial-intent keyphrase or an article targeting an information-intent keyphrase. It makes no difference. We still need basic keyword alignment.<\/p>\n<p>We\u2019ll check our candidate keyphrases with that other number in that keyword report: <strong>keyword difficulty<\/strong>. We just need to use an SEO tool to confirm that we have sufficient authority and a realistic hope for ranking.<\/p>\n<p>Enter a phrase, check the difficulty, compare it to our authority. If difficulty is far above our level of authority, we should pick a different phrase. See <a href=\"https:\/\/www.orbitmedia.com\/blog\/how-to-research-keywords-tips\/\">our guide on how to research keywords<\/a> for more details.<\/p>\n<p>As an example, we\u2019ll use this article about <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-thought-leadership\/\">AI and Thought Leadership<\/a>. Here\u2019s the keyword research.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50531\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/authority-keyword-difficulty.png\" alt=\"Comparison of keyword analysis tools, MOz and Semrush, showing metrics like monthly volume, difficulty, and CPC for &quot;thought leadership.\" width=\"1000\" height=\"792\" \/><\/p>\n<p>We pick a target keyphrase, mostly disregarding search volume. We\u2019re ready to write.<\/p>\n<h2>2. Forget about SEO and write a detailed and comprehensive page<\/h2>\n<p>We\u2019ll start with good writing and audience-focused content. We\u2019ll go back to worrying about SEO once we\u2019re done with a draft.<\/p>\n<p>Yes, we could structure the entire article based on more keyword research. We could do just what the SEO tools tell us to do and work from an outline based completely on what else ranks. But that\u2019s boring. I highly recommend first just writing the article that you think should be written.<\/p>\n<p>If you do everything based on what others are doing, you\u2019re not going to make anything original or memorable. You\u2019re swimming in the shallow middle of the mainstream.<\/p>\n<p><strong>Content marketers are thought leaders. <\/strong><br \/>\n<strong>SEOs are thought laggards.<\/strong><\/p>\n<p>It\u2019s obvious to content pros, but SEOs sometimes need the reminder: the goal isn\u2019t to rank. It\u2019s to build a top-of-mind brand by creating a steady stream of surprisingly helpful content. This isn\u2019t <a href=\"https:\/\/www.orbitmedia.com\/blog\/keyword-first-seo-content-marketing\/\">keyword first SEO<\/a>. Search is one of our promotion channels, but not the only one. Traffic is one of our goals, but not the only one.<\/p>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40358\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/08\/cyrus.png\" alt=\"\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6>Cyrus Shepard, <a href=\"https:\/\/zyppy.com\/\" target=\"_blank\" rel=\"noopener\">Zyppy SEO<\/a><\/h6>\n<p><em>&#8220;It&#8217;s every good SEO&#8217;s secret trick that if you target a phrase well\u2014whether it&#8217;s high-volume or low-volume\u2014and you earnestly satisfy user intent, you can end up ranking for 100s of keywords you didn&#8217;t even know existed. This is one of the best ways to discover new, highly relevant keywords. Sometimes, they even have more volume than what you originally targeted. You can then update your content to further optimize for these keywords, or spin off new content to target them specifically.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>So we\u2019re writing a very detailed page. Anytime you ask yourself \u201cShould I add this?\u201d \u2026the answer is yes.<\/p>\n<p>Push deep into the related topics. A strong piece of content checks all the boxes:<\/p>\n<ul>\n<li>Make the header and title a bit provocative and include the keyphrase<\/li>\n<li>Hit a key point in the opening with an interesting point of view<\/li>\n<li>Add examples, supportive research and data<\/li>\n<li>Add strong opinions and quotes from subject matter experts<\/li>\n<li>Structure it carefully with subheads and lists<\/li>\n<li>Never misses the chance to add supportive visuals<\/li>\n<li>Make the article long and the paragraphs short<\/li>\n<\/ul>\n<p>This step may take 4-8 hours. That\u2019s the high end of <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">the average time to write a blog post<\/a>.<\/p>\n<h2>3. Find and answer the related questions<\/h2>\n<p>The draft looks good. Now it\u2019s time to go back and think about SEO.<\/p>\n<p>Next let\u2019s look for related questions and see if we answered them. Because Google is looking for the best page on the internet. And the best page for our target keyphrase likely answers those related questions.<\/p>\n<p>What questions does Google think are related? Just search for your target phrase and scan down. See those \u201cPeople also ask\u201d questions? Expand and collapse a few. Getting some ideas? Search for another phrase. Scan down.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50533\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/questions-to-consider-answering.png\" alt=\"Screenshot of a Google search for &quot;AI for thought leadership content,&quot; showing related questions like &quot;How to promote thought leadership content?&quot; and &quot;What is the ROI of thought leadership?.\" width=\"970\" height=\"618\" \/><\/p>\n<p>If it fits, add sections that answer these questions.<\/p>\n<p>You could just add them in an FAQ section, but that\u2019s a bit lazy, isn\u2019t it? Why not address them in the flow. You could use the verbatim question as the subhead for a new section, but that really isn\u2019t the point either. Stay focused on the reader and on the quality of your writing. That\u2019s it.<\/p>\n<p>This step may take up to 30 minutes.<\/p>\n<h2>4. Find and address the related subtopics<\/h2>\n<p>Next let\u2019s look for related subtopics and see if we addressed them. Again, Google is looking for the best page on the internet. And the best page for our target keyphrase likely touches on those subtopics.<\/p>\n<p>What are the relevant subtopics? Just start search for your target phrase and before you hit \u201center\u201d scan down. See those suggested phrases? Getting some ideas? Search for another phrase. Scan down.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50534\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/ai-thought-leadership-subtopics.png\" alt=\"Google search suggestions for &quot;ai for thought leadership&quot; with highlighted options like leaders on LinkedIn, brands, and examples. A box marks &quot;Subtopics we should consider addressing in our content.\" width=\"926\" height=\"578\" \/><\/p>\n<p>If it fits, add sections that address these subtopics. When you do, you\u2019ll naturally include the related phrases. So don\u2019t force the on-page SEO. Again, stay focused on the reader and on the quality of your writing. That\u2019s what matters most!<\/p>\n<p>This step may take 15 minutes.<\/p>\n<h2>5. Find and include the related phrases<\/h2>\n<p>Next let\u2019s look for semantically related phrases. Here again, Google is looking for the best page on the internet. And the best page for our target keyphrase likely incorporates these closely related phrases. They may be synonyms, industry jargon, grammatical variants and adjacent phrases.<\/p>\n<p><strong>What are the semantic keywords?<\/strong> Here we\u2019ll use another tool: generative AI. Of course, AI is the master of language so it&#8217;s an excellent tool for finding related phrases. Let\u2019s keep it simple. Just enter this quick prompt into your favorite AI chatbot.<\/p>\n<blockquote>\n<p>You are a semantic SEO expert, skilled in selecting semantically related phrases. Make a list of 10 phrases that are related to <strong>[TOPIC]<\/strong><\/p>\n<\/blockquote>\n<p>Scan through. Getting some ideas? Prompt for more related phrases. Scan through again.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50535\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/chatgpt-related-phrases.png\" alt=\"Highlighted text showing phrases for &quot;AI for thought leadership,&quot; including AI-driven content strategy, executive insights, and authoritative content.\" width=\"1000\" height=\"764\" \/><\/p>\n<p>It\u2019s likely you\u2019ve already included many of these phrases in your draft. Use control + F to check. If you haven\u2019t, look for opportunities to include these. It might simple be a matter of replacing a more general phrase with a more specific, SEO-focused phrase. Or it might mean writing a new sentence or two.<\/p>\n<p>Don\u2019t force it. These are just suggestions. You\u2019re not trying to \u201cdo it right.\u201d You already made an awesome article and now you\u2019re just \u201cindicating relevance.\u201d Your goal is to help Google help people discover your super helpful article..<\/p>\n<p>This step may take 15 minutes.<\/p>\n<p>To keep it organized, you can use a <a href=\"https:\/\/www.orbitmedia.com\/blog\/website-content-template\/\">content marketing template<\/a> and track your keyword research and semantic keyphrases right above your article.\u00a0 As you work in the related phrases, cross them off your list!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50536\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/capture-related-phrases.png\" alt=\"Screenshot of a document titled &quot;AI for Thought Leadership&quot; with sections on keyphrase research, including target SEO keyphrases and related topics. It also mentions an email newsletter.\" width=\"1000\" height=\"842\" \/><\/p>\n<h2>6. Confirm the SEO basics (optional)<\/h2>\n<p>There are helpful tools that will confirm the use of semantically related phrases. The work by comparing your draft to the other content that ranks for that phrase. By comparing your keyword frequency to their keyword frequency, you\u2019ll get ideas for phrases you missed and topics you could cover.<\/p>\n<p>There are many such tools. Here is the <a href=\"https:\/\/www.marketmuse.com\/optimize\/\" target=\"_blank\" rel=\"noopener\">MarketMuse Optimize<\/a> tool. It compares your use of closely related phrases to the top 20 rivals for any given phrase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50537\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/marketmuse-keyword-frequency.png\" alt=\"Screenshot of an article draft being optimized with MarketMuse. Highlights show key phrases and comments on keyword usage and content score.\" width=\"1000\" height=\"557\" \/><\/p>\n<p>Ignore plural variations, competitor names and punctuation. Google isn\u2019t paying attention to these. You shouldn\u2019t either.<\/p>\n<p>It also compares your word count to the average word count of the rivals. And it has an AI writing assistant to help you add content that includes those phrases if you like that kind of thing.<\/p>\n<p>That\u2019s it. You have a detailed, audience-focused article, focused on a target keyphrase and inclusive of the closely related questions, subtopics and phrases. That\u2019s semantic SEO.<\/p>\n<h2>7. Check performance and update the page<\/h2>\n<p>We can measure content performance in <a href=\"https:\/\/www.orbitmedia.com\/blog\/content-performance-matrix\/\">the usual ways<\/a>. Here are a few of the classic marketing metrics for a specific URL.<\/p>\n<ul>\n<li>How much traffic did it get from which traffic sources? (users by session source\/medium)<\/li>\n<li>Did visitors from various sources engage with the page more or less than usual? (average engagement time for session source\/medium)<\/li>\n<\/ul>\n<p>Since we are doing semantic SEO on one specific URL, we\u2019ll add this metric:<\/p>\n<ul>\n<li>How many keyphrases does it rank for?<\/li>\n<\/ul>\n<p>For an entire website, the \u201cnumber of non-branded top 10 ranking keyphrases\u201d is an excellent SEO metric. Or even better, the \u201cnumber of commercial intent top 10 ranking keyphrases.\u201d The answers are in Google Search Console. You could also use an SEO tool, but GSC is free. It\u2019s not very robust, but it has more keyword data, so it\u2019s great for this use case.<\/p>\n<p>In the Search Results section, click the \u201c+ Add filter\u201d button and select \u201cPage\u201d from the drop-down menu. Then paste in your URL.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50538\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/gsc-individual-url.png\" alt=\"Screenshot of Google Search Console interface showing URL filtering options and search performance data table. A text box highlights how to view rankings for specific URLs.\" width=\"1000\" height=\"487\" \/><\/p>\n<p>Now we\u2019re looking at a list of all the queries that URL ranks for in Google. In the bottom right corner, we can see the total number of phrases. In this example, the page ranks for nearly 50 phrases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50539\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/gsc-49-phrases.png\" alt=\"Google Search Console interface showing query performance metrics for a page. Highlights include &quot;AI thought leadership&quot; and &quot;thought leadership&quot; with clicks, impressions, and average position data.\" width=\"1000\" height=\"679\" \/><\/p>\n<p>Some of the rankings are very low and many have no clicks, but it\u2019s obvious that we\u2019re seeing more than just the target keyphrase. The number is a measurement of content quality and discoverability. The deeper our content, the bigger that number.<\/p>\n<p><strong>Architectural efficiency<br \/>\n<\/strong>Our <a href=\"https:\/\/www.orbitmedia.com\/website-optimization\/\">website optimization team<\/a> uses a metric we call \u201cArchitectural Efficiency\u201d, which combines the number of URLs on a website with the average number of ranking keyphrases per URL.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50541 size-full\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/architecture-efficiency.png\" alt=\"Table displaying SEO metrics: Indexed Pages, Estimated Organic Clicks\/Month, Traffic-Yielding Keywords, Organic Traffic Cost, Architecture Efficiency (AE) Score. Definitions note at the bottom.\" width=\"928\" height=\"444\" \/><\/p>\n<p>Along with indexed pages and paid search equivalent, it\u2019s an excellent SEO quality check. If the number is high, the content is detailed and discoverable. If the number is small, the content is thin and keyword targeting is weak.<\/p>\n<h2>Bonus: Update the page with semantic SEO edits<\/h2>\n<p>The battle isn\u2019t over yet. Once we see the keyword performance, we can see the opportunities for improvement. As the name suggests, search engine optimization is never really done. We can always optimize and improve performance. Digital ink is never dry.<\/p>\n<p>As we did earlier, we can find closely related phrases and confirm that we\u2019ve included them. But this time, we have a new source of data: the current rankings. So the optimization process is a bit different from the content creation process.<\/p>\n<ul>\n<li><strong>Confirm that the page incorporates the phrases for which it ranks<\/strong><br \/>\nIf it doesn\u2019t look for chance to upgrade the content and include those subtopics<\/li>\n<li><strong>Confirm that related articles are linking to the page<\/strong><br \/>\nIdeally, there should be a few links that include keyphrases. The link text should be descriptive and keyword-focused. Not just \u201cclick here\u201d or \u201cread more.\u201d<\/li>\n<li><strong>Give the page to AI and ask for suggestions<\/strong><br \/>\nTell the AI that it\u2019s a semantic SEO expert. Ask it to suggest copy edits and possible new paragraphs.<\/li>\n<\/ul>\n<p>Here\u2019s the prompt:<\/p>\n<blockquote>\n<p>Search optimized pages are focused on a specific topic\/keyphrase, but they also incorporate the closely related subtopics\/semantically related keyphrases.<\/p>\n<p>You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance.<\/p>\n<p>I&#8217;m giving you a list of keyphrases and the text from the webpage. Suggest 10 copy edits to 10 sentences on this page that would incorporate phrases from this list.<\/p>\n<p>Highlight the suggestions.<\/p>\n<p><strong>[KEYPHRASE LIST]<\/strong><\/p>\n<\/blockquote>\n<p>Again, we want to connect with our readers, help and impress them. So an upgrade to this approach is to give the AI information about our target audience by uploading a persona. And only then ask it to write additional paragraphs.<\/p>\n<blockquote>\n<p>Suggest new sections address the personas information needs and answer key questions, while creating opportunities to use more of the semantically related phrases. Write draft text for these sections using a professional, yet approachable tone.<\/p>\n<p><strong>[ATTACH PERSONA]<\/strong><\/p>\n<\/blockquote>\n<p>A few months ago I followed this process to get recommendations for an update to an article. The process took around 40 minutes. Today, I checked and the rankings for the target keyphrase have climbed up to the number two position.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50542\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/performance-recommendations-ai.png\" alt=\"Graph showing performance ranking trends from Sep 8 to Jan 26. A line chart indicates improvement, with a note reading &quot;Updated with recommendations from AI.\" width=\"1000\" height=\"572\" \/><\/p>\n<p>Does the site rank for more phrases? Here is the before and after:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50543\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/after-the-update-150-phrases.png\" alt=\"Comparison of two tables showing performance on search results. The top table shows 382 rows, while the bottom shows 531 rows, indicating an increase of 150 phrases after an update.\" width=\"1000\" height=\"809\" \/><\/p>\n<p>The page is more relevant for more phrases. And ranks higher for the primary keyphrase. That\u2019s the idea behind ranking for multiple keyphrases.<\/p>\n<h2>Beyond the target keyphrase\u2026<\/h2>\n<p>Don\u2019t try to rank for a single phrase.<br \/>\nDon\u2019t worry about search volume.<br \/>\nPick a phrase and dive deep into the content.<br \/>\nTry to own the topic.<\/p>\n<p>Focus on quality and the readers\u2019 needs. But align with a primary phrase and double check your use of semantic SEO keyphrases. Post launch, see what worked and keep improving.<\/p>\n<p>With a strong foundation of quality and relevance, you\u2019ll see growth in both the quality and quantity of traffic. You\u2019ll have many pages that rank for many hundreds of keyphrases.<\/p>\n<\/p><\/div>\n<aside class=\"author overflow-hidden\">\n<div class=\"row g-4 align-items-center\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"author__image ratio ratio-1x1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/Andy-Profile-600.png\" class=\"attachment-small-square size-small-square\" alt=\"\" \/><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"author__content u-spacing\">\n<h3 class=\"author__name\">Andy Crestodina<\/h3>\n<p>                                    <a href=\"https:\/\/www.orbitmedia.com\/team\/andy-crestodina\/\">Andy Crestodina<\/a> is the Co-Founder and CMO of Orbit Media. He&#8217;s an international top-rated keynote speaker and the author of <a href=\"https:\/\/www.orbitmedia.com\/about\/content-chemistry\/\">Content Chemistry: The Illustrated Guide to Content Marketing<\/a>. You can find Andy on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/andycrestodina\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0and <a title=\"\\&quot;Andy\" href=\"https:\/\/twitter.com\/crestodina\" target=\"_blank\" rel=\"\\&quot;noopener\\&quot;\">Twitter<\/a>.                                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside><\/div>\n<aside class=\"col-12 col-lg-2 col-xl-1 d-none d-lg-block\">\n<ul class=\"shariff-buttons theme-round orientation-vertical buttonsize-medium\">\n<li class=\"shariff-button facebook\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Franking-for-multiple-keywords%2F\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button twitter\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Franking-for-multiple-keywords%2F&#038;text=How%20to%20Write%20an%20Article%20that%20Ranks%20for%20100%2B%20Keyphrases%3A%20Ranking%20for%20Multiple%20Keywords%20with%20Semantic%20SEO%20Basics\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button linkedin\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Franking-for-multiple-keywords%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button buffer\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/buffer.com\/add?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Franking-for-multiple-keywords%2F&#038;text=How%20to%20Write%20an%20Article%20that%20Ranks%20for%20100%2B%20Keyphrases%3A%20Ranking%20for%20Multiple%20Keywords%20with%20Semantic%20SEO%20Basics\" title=\"Share on buffer\" aria-label=\"Share on buffer\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/aside><\/div>\n<p>            <span id=\"js-ArticleEnd\"><\/span>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"pageblock-block_45df40a8f7e03c6c6fae1fbbd5fda590\" class=\"pageblock js-pageblock pageblock--oms-post-feed bg-color-white\">\n<div class=\"pageblock__inner\">\n<div class=\"container-fluid\">\n<div class=\"row pageblock-header justify-content-center  \">\n<div class=\"col-12 l-pageblock-header__col\">\n<div class=\"pageblock-content text-center u-spacing\">\n<h3>Wait, more practical insights? Yes, please!<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-posts__row row gy-5 gx-md-3 gx-lg-5\">\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/ranking-for-multiple-keywords\/\" id=\"post-50527\" class=\"card post-50527 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/performance-recommendations-ai-467x234.png\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"Graph showing performance ranking trends from Sep 8 to Jan 26. A line chart indicates improvement, with a note reading &quot;Updated with recommendations from AI.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/linkedin-newsletter-best-practices\/\" id=\"post-10198\" class=\"card post-10198 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/02\/265-subscribers-linkedin-467x234.png\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"Digital Marketing Tips newsletter overview with 265k subscribers gained in 5 years, highlighting content topics and growth.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">How to Start a LinkedIn Newsletter: Best Practices and Lessons Learned From 265k Subscribers<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/top-converting-content\/\" id=\"post-10279\" class=\"card post-10279 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-analytics\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/top-performing-content-header-600x300.jpg\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">How to Find Your Top Converting Articles: 3 Steps Using GA4 and AI<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"pageblock-block_37cbc6d28a82b92eae75e523872f844e\" class=\"pageblock js-pageblock pageblock--oms-image-text layout-text-image bg-color-gray\">\n<div class=\"pageblock__inner overflow-hidden\">\n<div class=\"container-fluid\">\n<div class=\"l-image-text__row row g-3 g-lg-5 g-xl-6 justify-content-center align-items-center\">\n<div class=\"l-image-text__col l-image-text__col--text col-12 col-md-10 col-lg-5 order-2 order-lg-0\">\n<div class=\"image-text__content u-spacing\">\n<h2>There is more where this came from&#8230;<\/h2>\n<p class=\"intro-text\">The best content from this blog are available all in one place \u2013 our book. Now on its 7th edition.<\/p>\n<p><strong>Content Chemistry, The Illustrated Handbook for Content Marketing<\/strong>, is packed with practical tips, real-world examples, and expert insights. A must-read for anyone looking to build a content strategy that drives real business impact. Check out the <a href=\"https:\/\/www.amazon.com\/Content-Chemistry-7th-Illustrated-Marketing\/dp\/1732046522\/ref=sr_1_1\" target=\"_blank\" rel=\"noopener\">reviews on Amazon<\/a>.<\/p>\n<p><a class=\"btn-primary\" href=\"https:\/\/www.ipgbook.com\/content-chemistry-products-9781732046580.php\" target=\"_blank\" rel=\"noopener\">Buy now direct $29.95<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-image-text__col l-image-text__col--image col-12 col-md-10 col-lg-7 order-1 order-lg-1\">\n<div class=\"image-text__image-wrap image-shadow\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"462\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2024\/11\/content-chemistry-book-quote-850x462.jpg\" class=\"attachment-image-text size-image-text\" alt=\"Book cover of &quot;Content Chemistry&quot; alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.\" \/>                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>The post <a href=\"https:\/\/www.orbitmedia.com\/blog\/ranking-for-multiple-keywords\/\">How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics<\/a> appeared first on <a href=\"https:\/\/www.orbitmedia.com\">Orbit Media Studios<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Andy Crestodina It was a spark. An idea for a headline. Soon it grew into a strong first paragraph, then an outline. A few weeks later, we had a detailed first draft of a long-form guide. The topic is something that people search for. Not a ton of people, but people we want to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15491,2639,56347,14719,1025,16394,22278,56348,12733,4012],"dealstore":[],"offerexpiration":[],"class_list":["post-129159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-article","tag-basics","tag-keyphrases","tag-keywords","tag-multiple","tag-ranking","tag-ranks","tag-semantic","tag-seo","tag-write"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=129159\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Andy Crestodina It was a spark. 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