{"id":128671,"date":"2025-03-12T15:38:17","date_gmt":"2025-03-12T15:38:17","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-email-marketers-guide-to-writing-with-accessible-language\/"},"modified":"2025-03-12T15:38:17","modified_gmt":"2025-03-12T15:38:17","slug":"the-email-marketers-guide-to-writing-with-accessible-language","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=128671","title":{"rendered":"The Email Marketer\u2019s Guide to Writing with Accessible Language"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Accessible language<\/strong><span style=\"font-weight: 400;\"> is writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best practices for accessible language<\/strong> <span style=\"font-weight: 400;\">include keeping copy concise, using active voice, and localizing your content for global audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Litmus\u2019 Accessibility Checks<\/strong><span style=\"font-weight: 400;\"> make it easy to test your email against accessibility best practices.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>There\u2019s a misconception that implementing <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-guide-accessible-emails\"><span style=\"font-weight: 400;\">email accessibility<\/span><\/a><span style=\"font-weight: 400;\"> is hard. Many marketers think you need a coding background to make your emails more inclusive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The code behind emails plays an important role in accessibility, but it\u2019s not the only factor. A lot of the time, revisiting email copy can greatly improve the experience for subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring your copy is readable and easy to understand goes a long way in making your email campaigns more accessible. With these nine tips, you can make it happen!<\/span><\/p>\n<h3>Table of contents:<\/h3>\n<h2 id=\"what\"><span style=\"font-weight: 400;\">What is writing with accessible language?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Accessible language is a form of communication using words that reach a diverse audience, including those with disabilities, non-native speakers, or limited literacy. For example, it\u2019s inclusive of people with disabilities\u2014like visual impairments\u2014and populations with different language needs or reading abilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to writing with accessible language, it means writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level. At its core, it removes barriers to ensure a wide audience can understand what is being communicated, no matter their ability or circumstance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Techniques for writing with accessible language<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several approaches to help with inclusive writing, many of which share overlap. These include:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This brings us to our next topic: best practices for accessible writing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"container pt-3 pb-5 px-1\">\n<div class=\"row blog-cta-green rounded-5 p-4\">\n<div class=\"mx-auto col-12\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Accessibility made simple<\/p>\n<p>Creating accessible emails is no longer optional\u2014it\u2019s required. Learn about accessibility\u2019s impact on brands from two industry experts.<\/p>\n<p> <button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/why-businesses-must-embrace-email-accessibility\" class=\"text-white text-decoration-none\">Watch now<\/a><\/button> <\/div>\n<div class=\"d-none\"> <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"210\" height=\"180\" alt=\"\" data-lazy-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\"\/> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p> <\/span><\/p>\n<h2 id=\"best-practices\"><span style=\"font-weight: 400;\">9 best practices for writing with accessible language<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Keep your copy concise.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s tempting to cram as much copy and content in an email as possible. But there are many reasons why shorter, more concise copy is desirable.\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\"><span style=\"font-weight: 400;\">Our research<\/span><\/a><span style=\"font-weight: 400;\"> found that on average, a subscriber spends <\/span><b>only 8.97 seconds reading an email<\/b><span style=\"font-weight: 400;\">. If an adult can read around <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/scholarwithin.com\/average-reading-speed\"><span style=\"font-weight: 400;\">238 words per minute<\/span><\/a><span style=\"font-weight: 400;\">, then <\/span><i><span style=\"font-weight: 400;\">the ideal length of copy in an email is just 36 words<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s not just attention spans, either. Many people suffer from cognitive disabilities that make reading difficult. Everything from traumatic brain injuries and dementia to dyslexia can affect a person\u2019s ability to read. Longer texts often make the matter worse.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Use shorter sentences.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Long, complex sentences can make your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-copywriting-kit\"><span style=\"font-weight: 400;\">email copy<\/span><\/a><span style=\"font-weight: 400;\"> difficult to read. Short sentences are easier to understand, allowing your audience to focus on the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aim for 20 words or less per sentence, and whenever possible, split longer sentences into two.<\/span><\/p>\n<figure id=\"attachment_110384\" aria-describedby=\"caption-attachment-110384\" style=\"width: 651px\" class=\"wp-caption alignnone\"><picture fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-110384\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme.jpg.webp 651w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme-300x176.jpg.webp 300w\" sizes=\"(max-width: 651px) 100vw, 651px\"\/><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Lord of the Rings meme with overlaid text: Say it simply\" width=\"651\" height=\"383\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme.jpg 651w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme-300x176.jpg 300w\" data-lazy-sizes=\"(max-width: 651px) 100vw, 651px\" data-lazy-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme.jpg\" alt=\"Lord of the Rings meme with overlaid text: Say it simply\" width=\"651\" height=\"383\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme.jpg 651w, https:\/\/www.litmus.com\/wp-content\/uploads\/2019\/07\/Say-it-simply-meme-300x176.jpg 300w\" sizes=\"(max-width: 651px) 100vw, 651px\"\/>\n<\/picture><figcaption id=\"caption-attachment-110384\" class=\"wp-caption-text\">The time a subscriber spends with your email is precious. Don\u2019t make readers unpack complicated sentence structures. In other words, say it simply.<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">3. Limit your use of jargon and difficult words.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s true for sentences is true for individual words, too: shorter is better. Longer words are harder to absorb and require more concentration from your readers. If you can, replace complex words with simpler, shorter synonyms.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Define complex terms, abbreviations, and acronyms.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, using specialized terms is necessary. Consider writing out the definition in your email or linking to a glossary for clarity. The same goes for abbreviations and acronyms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, at Litmus, we write <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/subscribe\"><span style=\"font-weight: 400;\">emails about email marketing<\/span><\/a><span style=\"font-weight: 400;\">\u2014a field that\u2019s full of acronyms. We host an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/personalized-email#glossary\"><span style=\"font-weight: 400;\">email personalization glossary<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-deliverability-glossary\"><span style=\"font-weight: 400;\">email deliverability glossary<\/span><\/a><span style=\"font-weight: 400;\"> on our site that can easily be referenced in case we use industry-specific terms in our emails.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Create a strong content hierarchy.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Which is easier to read: a block of continuous text, or a block of text separated by sections?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people find it difficult to read long, uniform blocks of text\u2014and that\u2019s especially true for people who live with cognitive and situational disabilities. That\u2019s where hierarchy comes in: it\u2019s creating visual differences that reinforce importance. This helps readers quickly consume and understand the content of your email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual hierarchy may be part of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-best-practices\"><span style=\"font-weight: 400;\">email design<\/span><\/a><span style=\"font-weight: 400;\">, but it starts with your content and copywriting. Strong headlines and well-structured paragraphs create a clear content hierarchy, making it easier for subscribers to scan and engage with your message.<\/span><\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways \u2728 Accessible language is writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level. Best practices for accessible language include keeping copy concise, using active voice, and localizing your content for global audiences. Litmus\u2019 Accessibility Checks make it easy to test your email [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":128672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[32280,13093,2059,3856,13352,2456],"dealstore":[],"offerexpiration":[],"class_list":["post-128671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-accessible","tag-email","tag-guide","tag-language","tag-marketers","tag-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Email Marketer\u2019s Guide to Writing with Accessible Language - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=128671\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Email Marketer\u2019s Guide to Writing with Accessible Language - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Key takeaways \u2728 Accessible language is writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level. 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