{"id":128634,"date":"2025-03-12T15:08:07","date_gmt":"2025-03-12T15:08:07","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/mcdonalds-next-exit-creative-criminals\/"},"modified":"2025-03-12T15:08:07","modified_gmt":"2025-03-12T15:08:07","slug":"mcdonalds-next-exit-creative-criminals","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=128634","title":{"rendered":"McDonald&#8217;s: Next Exit &#8211; Creative Criminals"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p><span data-start=\"519\" data-end=\"532\" style=\"\">Next Exit<\/span> used McDonald\u2019s iconic golden arches as minimalistic wayfinding signs, cleverly bending the &#8220;M&#8221; into directional arrows. This visually striking campaign ensured instant recognition while helping drivers locate nearby restaurants. Winning the <span data-start=\"775\" data-end=\"818\" style=\"\">Outdoor Grand Prix at Cannes Lions 2018<\/span>, it proved that simplicity in design can be incredibly powerful.&#13;\n<\/p>\n<p><a class=\"hq_media\" href=\"http:\/\/creativecriminals.com\/pictures\/hq\/7686\/McDonalds Turn.jpg\"><img decoding=\"async\" class=\"post_image\" src=\"http:\/\/creativecriminals.com\/pictures\/post\/7686\/McDonalds Turn.jpg\"\/><\/a><\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/nl_NL\/sdk.js#xfbml=1&version=v2.0\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Next Exit used McDonald\u2019s iconic golden arches as minimalistic wayfinding signs, cleverly bending the &#8220;M&#8221; into directional arrows. This visually striking campaign ensured instant recognition while helping drivers locate nearby restaurants. Winning the Outdoor Grand Prix at Cannes Lions 2018, it proved that simplicity in design can be incredibly powerful.&#13;<\/p>\n","protected":false},"author":1,"featured_media":128635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1087,20098,13646,31926],"dealstore":[],"offerexpiration":[],"class_list":["post-128634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-creative","tag-criminals","tag-exit","tag-mcdonalds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald&#039;s: Next Exit - Creative Criminals - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=128634\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s: Next Exit - Creative Criminals - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Next Exit used McDonald\u2019s iconic golden arches as minimalistic wayfinding signs, cleverly bending the &#8220;M&#8221; into directional arrows. 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