{"id":128287,"date":"2025-03-12T11:10:18","date_gmt":"2025-03-12T11:10:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/american-history\/pivot-points-chapter-16\/"},"modified":"2025-03-12T11:10:18","modified_gmt":"2025-03-12T11:10:18","slug":"pivot-points-chapter-16","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=128287","title":{"rendered":"Pivot Points: Chapter 16"},"content":{"rendered":"


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Current\u00a0is grateful for P&R Publishing\u2019<\/em>s permission to serialize Marvin Olasky\u2019s memoir,\u00a0Pivot Points: Adventures on the Road to Christian Contentment<\/a>.<\/em><\/p>\n

Chapter 16: Journalism or Public Relations?<\/strong><\/p>\n

In 2006 Facebook, originally just for Harvard students, then for colleges and universities generally, then for high-school students and some corporate employees, opens to everyone at least thirteen years old with a valid email address. As Facebook and other sites soak up advertising dollars and major news sites give away their stories for free, more than half of newspaper newsroom employees lose their jobs by 2020, and news magazines such as Time<\/em> lose most of their readers.<\/p>\n

Also in 2006, World<\/em> tests its friendship with James Dobson of Focus on the Family, a key ally during the previous nine years. The story starts not with Focus but with a Washington-based political scandal. I ask a smart young World reporter with theological maturity, Jamie Dean, to dig into it.<\/p>\n

Jamie then lays out to me the basic facts. A lobbyist, Jack Abramoff, pleads guilty to bribing public officials as part of his work for the Mississippi Band of Choctaw Indians, which operates casinos. The tribe fears that neighboring Alabama will legalize casino gambling, creating unwanted competition and hurting the profits of the Mississippi casinos. The investigation of Abramoff brings to light emails showing Abramoff \u2019s hiring of Christian Coalition founder Ralph Reed to head up a devious plan.<\/p>\n

The plan is for Reed to recruit evangelicals and conservatives, including Dobson, to oppose gambling in Alabama. It makes sense for Alabamans to oppose gambling in their state, but should they be unwitting volunteers\u2014\u201cwackos\u201d who depend on \u201cChristian radio, mail, the internet, and telephone,\u201d an Abramoff staffer says\u2014in a Mississippi gambling protection racket?<\/p>\n

This investigative story, like two hundred others World<\/em> publishes over the years, gets intense inspection. Is it something Christians should care about? Sure, because when people have a right to know what\u2019s going on, it\u2019s wrong to go behind their backs. Then comes the usual editing regarding details, structure, flow, and fairness: How do you know this? Who told you that? Do you have documents? Did you see that? Are you sure? Have you solicited and obtained comments from those implicated? Have you turned over every relevant page? Every leaf? Every snowflake? Line by line we proceed by phone, maybe for hours, until the story is bulletproof.<\/p>\n

It has taken a long time to build up World<\/em>\u2019s reputation for gutsy reporting, and we know the risks if we get something wrong. As Jamie and I talk through the story, I can see she has dotted the i\u2019s, so we decide to go ahead. We have statements by evangelical leaders who say they did not know Reed was working with Abramoff. Dobson, though, will not talk to Jamie. Reed\u2019s secretary calls and says Reed will not talk with her but wants to talk with me. That sounds like boss-to-boss \u201cLet\u2019s make a deal\u201d time. One of Dobson\u2019s assistants suggests that if I fire Jamie all will be well, but things might get bad if I don\u2019t.<\/p>\n

I explain to both the Dobson and Reed organizations that I trust Jamie\u2019s reporting. If she\u2019s made any factual errors, tell me about them, but otherwise talk to her\u2014she\u2019s the reporter. When I refuse to purge Jamie, Focus on the Family attacks World<\/em> via Dobson\u2019s radio program and his newsletter. I explain that we\u2019re not saying Dobson consciously did anything wrong. We are saying Reed manipulated him. That could happen to any of us. Dobson is not omniscient. He\u2019s not God.<\/p>\n

Dobson fans write angry letters. They cancel subscriptions. Once again, World<\/em> business and board leaders don\u2019t interfere or ask me to make it all go away by axing Jamie or running an apology. (For what? The story is accurate.) They seem to understand that losing subscribers is sometimes the cost of good journalism. With each investigation we build trust with our readers. Readers see that we tell the truth, even when it hurts.<\/p>\n

After the furor dies down, I ask a World<\/em> business executive how many subscribers canceled because of Dobson\u2019s assault. The estimate: three to five thousand, at a time when printing and mailing costs are rising. The average \u201cacquisition cost\u201d to replace those subscribers is $35 per person, so the total hit is more than $100,000, but I hear no complaints from the board, nor do I complain when it decides to change the magazine from a forty-some-page weekly to an eighty-some biweekly in Big savings on postage, and as the magazine loses some newsiness\u2014the place for breaking news is now our website\u2014the rationale for investigations becomes even stronger.<\/p>\n

We don\u2019t consider limiting investigations because of their cost, perhaps because Joel Belz for three decades laments founding World<\/em> a little too late to break the story of 1986 scandals involving Tammy Faye and Jim Bakker. He wishes that was World<\/em>\u2019s scoop. Our investigative stories over the years include some about governmental spending that World\u2019s mostly conservative readers would expect from a conservative magazine. We also, though, publish some that would seem more likely in a liberal publication, such as \u201cWelfare for Big Corporations\u201d and \u201cSnakepit: Republican Leaders Posturing.\u201d<\/p>\n

World <\/em>unsurprisingly runs investigative stories on social issues that evangelicals emphasize, particularly abortion, with headlines like \u201cSex, Lies, and Audiotape\u201d or \u201cBanned Parenthood: Abortion\u2019s Eugenics Roots.\u201d But World also investigates evangelical mainstays and runs headlines like \u201cChristian Publishing Losing Theological Integrity,\u201d \u201cThe Breakdown of Promise Keepers,\u201d and \u201cContemporary Christian Music Tensions.\u201d<\/p>\n

Independence from political party and the evangelical establishment has a cost\u2014one that in the first two decades of this century we are still willing to pay. World (except for a brief mistaken plunge into the for-profit sector) has the advantage in hard times of being a nonprofit: We don\u2019t have to make money for stockholders. If we end the fiscal year even, that is sufficient.<\/p>\n

The Abramoff story angers some Christians unhappy that our reporting hurts rising GOP star Ralph Reed, who loses his race for the Republican nomination to be Georgia\u2019s lieutenant governor. But we insist that part of the Christian journalist\u2019s duty is to expose public sin and bring to light the dark deeds of the powerful, whether they are Christian or not, and whether they hurt \u201cour\u201d side or not.<\/p>\n

In 2007 that controversy is in the rearview mirror. My UT teaching is going smoothly. I\u2019ve run the race of giving our children what I never had, an anchoring in one specific city. I\u2019ve read to all of them The Lord of the Rings as bedtime stories. All four are now out of the house. Susan and I are settled in. Then, in the springtime, two unsolicited phone calls get me thinking about what else God may have in store for us.<\/p>\n

The first is from Liberty University. Jerry Falwell wants me to set up a journalism school there. It\u2019s intriguing enough for Susan and me to spend several days in Lynchburg, Virginia. We visit classes, talk to professors, meet Jerry Sr. in his office decorated with New York Yankees paraphernalia\u2014and ultimately say no.<\/p>\n

A short time later, though, the president of The King\u2019s College, New York City, invites me to become its provost\u2014the chief academic officer. The administration and faculty are at war with each other. The previous provost has left. Susan and I visit the financially shaky two-hundred-fifty-student school with classrooms and offices in the Empire State Building. While we\u2019re there, doctors find the King\u2019s president has a brain tumor. Suddenly the school faces a future without either a president or a provost.<\/p>\n

I\u2019m in my mid-fifties, an age at which many tenured professors coast. I\u2019d like to say I feel called to King\u2019s, but that\u2019s not so at first. It\u2019s an adventure that appeals to my sensibility, shaped as it is by both the gospel and Western movies. I\u2019ve chaired the board of one Christian school and been PTA president of another, but I\u2019ve never been a higher education administrator. It\u2019s good to try something new, and maybe I can be the sheriff, rescuing this evangelical outpost in America\u2019s greatest city.<\/p>\n

As the spring semester ends, I accept the job on a temporary basis. UT grants me leave for the fall semester. I plan to be back in Austin in January 2008, teaching my regular courses and doing the King\u2019s provost job long distance. Any further commitment might force me to relinquish the lifetime security of tenure, something that happens so rarely that one California professor who does it is thereafter known as \u201cthe man who gave up tenure.\u201d<\/p>\n

My favorite song line in 2007 comes from Austin singer-songwriter Patty Griffin: \u201cIt\u2019s a . . . mad, mad mission. Sign me up.\u201d I think of Susan and me as hobbits, but maybe we\u2019re Muppets. We head to Manhattan.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Current\u00a0is grateful for P&R Publishing\u2019s permission to serialize Marvin Olasky\u2019s memoir,\u00a0Pivot Points: Adventures on the Road to Christian Contentment. Chapter 16: Journalism or Public Relations? 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