{"id":128027,"date":"2025-03-12T08:18:19","date_gmt":"2025-03-12T08:18:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/the-revolution-will-not-be-televised-but-it-might-be-on-youtube-and-the-radio-the-goat-farm-2\/"},"modified":"2025-03-12T08:18:19","modified_gmt":"2025-03-12T08:18:19","slug":"the-revolution-will-not-be-televised-but-it-might-be-on-youtube-and-the-radio-the-goat-farm-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=128027","title":{"rendered":"The revolution will not be televised \u2013 but it might be on YouTube and the radio \u2014 The Goat Farm"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Reckons on media are everywhere in this business. No one uses Facebook. Instagram is over. I haven\u2019t watched the TV news in 10 years.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And so on.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Reckons on media are also worthless.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The reckoners \u2013 people who work in ad agencies and media agencies and marketing departments \u2013 are nothing at all like the average Kiwi.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">We\u2019re weird, and not in a good way.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">So, keep your reckons. Give me some research.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">One of our favourite pieces of research is NZ on Air\u2019s <a href=\"https:\/\/www.nzonair.govt.nz\/research\/where-are-the-audiences-2024\/\"><span style=\"text-decoration:underline\">Where are the Audiences?<\/span><\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">It comes out every year, it\u2019s robust and it speaks truth to reckons.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">If you\u2019re reading this blog, then you should almost certainly read the report too.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Here are our top line takes. What are yours?<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Radio. Not dead. A trusted place to run a brand message.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Paid streaming. Slumping. Cost of living or lack of content?<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">YouTube. Killing it. Why would a brand not have video content?<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">TV. Also, not dead. And its audience is highly engaged and trust it.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"white-space:pre-wrap;\">And here\u2019s a twist to finish. It\u2019s definitely not covered in the report but check this out. The Onion \u2013 once a printed satirical newspaper and now a global web phenomenon \u2013 is getting back into print. <a href=\"https:\/\/www.npr.org\/2024\/08\/22\/nx-s1-5084219\/the-satirical-newspaper-the-onion-is-back-in-print-really\"><span style=\"text-decoration:underline\">True story. No joke.<\/span><\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Reckons on media are everywhere in this business. No one uses Facebook. Instagram is over. I haven\u2019t watched the TV news in 10 years. And so on. Reckons on media are also worthless. The reckoners \u2013 people who work in ad agencies and media agencies and marketing departments \u2013 are nothing at all like the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[6021,15171,14606,6979,22426,14285],"dealstore":[],"offerexpiration":[],"class_list":["post-128027","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-farm","tag-goat","tag-radio","tag-revolution","tag-televised","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The revolution will not be televised \u2013 but it might be on YouTube and the radio \u2014 The Goat Farm - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=128027\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The revolution will not be televised \u2013 but it might be on YouTube and the radio \u2014 The Goat Farm - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Reckons on media are everywhere in this business. 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