{"id":127340,"date":"2025-03-11T23:58:13","date_gmt":"2025-03-11T23:58:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-39\/"},"modified":"2025-03-11T23:58:13","modified_gmt":"2025-03-11T23:58:13","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-39","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=127340","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Impact Databank: New Zealand Wines Increase For 16th Straight Year<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarch 11, 2025<\/a><\/span><\/p>\n

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Amid a declining U.S. wine market and uncertain economic conditions, wines from New Zealand eked out another gain in 2024, according to Impact Databank. The last time New Zealand wine suffered a downturn in the U.S. was in 2008, during the global financial crisis. Among the 10 largest origins for imported wine into the U.S., New Zealand was the only one which posted an increase last year.<\/p>\n

The gain was even better in dollar terms, as premium-priced New Zealand labels again outperformed less expensive ones. Volumes of brands priced at least $15 a 750-ml. grew 14.4% in IRI\/Circana channels last year, compared to a mere 0.8% increase for New Zealand wines priced below $15 a bottle. New Zealand ranks second\u2014behind only France\u2014among all major origins of imported wine based on the average price per bottle, according to Impact Databank.<\/p>\n

Constellation\u2019s Kim Crawford is the clear market leader, but Gallo\u2019s Whitehaven has recorded double-digit increases the past dozen years. Treasury\u2019s Matua has also performed consistently, including both its core variants and low-calorie Matua Lighter, while Delegat\u2019s Oyster Bay has seen strong growth from its Pinot Grigio entrant. Beyond the largest-selling labels, double-digit gains have been registered by Foley Family\u2019s Dashwood (+44%), Delicato\u2019s Stoneleigh (+23%), Terlato\u2019s Wairau River (+18%), Deutsch Family\u2019s The Crossings (+14%), and The Wine Group\u2019s Chloe (+14%).<\/p>\n

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New Zealand has also forayed into the fast-growing de-alcoholized wine space, notably with Opici\u2019s Giesen 0%, which posted an impressive 73% increase to 135,000 cases in 2024, according to Impact Databank, more than quadruple its volume of just two years prior. Not surprisingly, Sauvignon Blanc comprises nearly half of Giesen 0% volume, but all seven of its varieties enjoyed strong growth last year\u2014including its newest entry, Chardonnay.<\/p>\n

White wines account for roughly 95% of New Zealand wine exports to the U.S., with Sauvignon Blanc making up over 90% of the total. New Zealand table wine growth has continued into 2025 as dollar sales in IRI\/Circana channels registered a modest 1.4% increase for the year-to-date period ending February 23\u2014compared to a 7.6% decline for table wine imports as a whole, and a 6.1% drop for total table wine.\u2014Juan Banaag<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Leading New Zealand Wine Brands in the U.S.<\/strong>
<\/strong>(thousands of 9-liter case depletions)<\/small><\/td>\n<\/tr>\n<\/thead>\n
Brand<\/th>\nImporter<\/th>\n2023<\/th>\n2024<\/th>\nPercent
Change1<\/sup><\/th>\n<\/tr>\n
Kim Crawford<\/td>\nConstellation<\/td>\n1,840<\/td>\n1,760<\/td>\n-4.3%<\/td>\n<\/tr>\n
Oyster Bay<\/td>\nDelegat USA<\/td>\n1,211<\/td>\n1,242<\/td>\n2.6%<\/td>\n<\/tr>\n
Whitehaven<\/td>\nGallo<\/td>\n815<\/td>\n900<\/td>\n10.5%<\/td>\n<\/tr>\n
Matua<\/td>\nTreasury Americas<\/td>\n841<\/td>\n856<\/td>\n1.8%<\/td>\n<\/tr>\n
Starborough<\/td>\nGallo<\/td>\n466<\/td>\n445<\/td>\n-4.5%<\/td>\n<\/tr>\n
Nobilo<\/td>\nGallo<\/td>\n424<\/td>\n412<\/td>\n-2.7%<\/td>\n<\/tr>\n
Total Leading Brands2<\/sup><\/th>\n5,595<\/td>\n5,615<\/td>\n0.3%<\/td>\n<\/tr>\n<\/tbody>\n
1 Based on unrounded data.
2 Addition of columns may not agree due to rounding.
Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/small><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n<\/div>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Constellation<\/a>, Delegat<\/a>, Delicato<\/a>, Gallo<\/a>, Kim Crawford<\/a>, Matua<\/a>, Nobilo<\/a>, oyster bay<\/a>, Starborough<\/a>, Stoneleigh<\/a>, Treasury<\/a>, Whitehaven<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Impact Databank: New Zealand Wines Increase For 16th Straight Year March 11, 2025 Amid a declining U.S. wine market and uncertain economic conditions, wines from New Zealand eked out another gain in 2024, according to Impact Databank. 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