{"id":126638,"date":"2025-03-11T16:38:53","date_gmt":"2025-03-11T16:38:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-one-presentation-about-martech-for-2025-and-the-ai-madness-around-it-you-wont-want-to-miss-chief-marketing-technologist\/"},"modified":"2025-03-11T16:38:53","modified_gmt":"2025-03-11T16:38:53","slug":"the-one-presentation-about-martech-for-2025-and-the-ai-madness-around-it-you-wont-want-to-miss-chief-marketing-technologist","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=126638","title":{"rendered":"The one presentation about martech for 2025 \u2014 and the AI madness around it \u2014 you won\u2019t want to miss \u2013 Chief Marketing Technologist"},"content":{"rendered":"


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\"Martech\"Martech<\/a><\/figure>\n

Sorry that it\u2019s been a while since I last posted. But I have a good excuse.<\/p>\n

Frans Riemersma and I have been deep<\/em> in research on what\u2019s happening in martech for the year ahead \u2014 a big part of which has been sorting through much fact vs. fiction with generative AI. What\u2019s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers? Will AI agents actually impact marketing in 2025? How? What kind of foundational work with data and APIs is required to tap these cosmic powers?<\/p>\n

At the center of our research was one of the most comprehensive studies of the real use cases for gen AI in marketing today. What are marketers using? What have they tried? What are they avoiding? How do existing vs. new martech tools fit into the picture? How do gen AI policies \u2014\u00a0if they\u2019re present \u2014 impact usage?<\/p>\n

We\u2019re eager to share all of this with you.<\/p>\n

On December 3, we will host a free virtual event \u2014\u00a0Martech for 2025<\/a><\/strong> \u2014 where we will walk through all of that in a special, hour-long keynote. We\u2019ll then follow that presentation with a series of candid interviews with executives from our five sponsors \u2014 GrowthLoop<\/a>, Hightouch<\/a>, Metarouter<\/a>, Progress<\/a>, and SAS<\/a> \u2014 to get their perspectives on the changes roiling our industry. No sales pitches. Just interesting answers to hard questions.<\/p>\n

Afterwards, we will then release a full Martech for 2025 <\/em>report, with all that data packaged up for you. It\u2019s clocking in around 100 pages again, so as always, you can expect a meaty, no-fluff write-up from us.<\/p>\n

If you go ahead and register<\/a> for our Martech for 2025<\/a><\/strong> event, you will:<\/p>\n