{"id":126592,"date":"2025-03-11T16:05:20","date_gmt":"2025-03-11T16:05:20","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-agentic-ai-set-to-disrupt-ad-buying-reach-leans-on-first-party-data-and-video-ad-spend-outpaces-uk-digital-market\/"},"modified":"2025-03-11T16:05:20","modified_gmt":"2025-03-11T16:05:20","slug":"week-in-charts-agentic-ai-set-to-disrupt-ad-buying-reach-leans-on-first-party-data-and-video-ad-spend-outpaces-uk-digital-market","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=126592","title":{"rendered":"Week in Charts: Agentic AI Set to Disrupt Ad Buying, Reach Leans on First-Party Data, and Video Ad Spend Outpaces UK Digital Market"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p><strong>In this week&#8217;s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market.<\/strong><\/p>\n<p>To have Week in Charts delivered to your inbox, you can sign up to the newsletter <a href=\"https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid=6732a6b33d&amp;mc_eid=UNIQID\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid%3D6732a6b33d%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1734526736309000&amp;usg=AOvVaw0SSqyxfw9CRPMOn4ptR8nb\">here<\/a>.<\/p>\n<p><strong>Quote of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/AI-ad-buying@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54733 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/AI-ad-buying@2x.png\" alt=\"\" width=\"1588\" height=\"386\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Number of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Reach-data-driven-revenues@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54734 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Reach-data-driven-revenues@2x.png\" alt=\"\" width=\"1588\" height=\"386\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Charts of the Week<\/strong><\/p>\n<p><strong><em>Video, Gaming and Retail Media to Outpace UK Digital Ad Spend Growth\u00a0<\/em><\/strong><\/p>\n<p>Digital ad spend in the UK is forecast to reach \u00a343.1 billion by 2030, according to IAB UK&#8217;s &#8216;Futurescape&#8217; report, with video representing 34 percent of total spend. But retail media and\u00a0gaming are also projected to outpace market growth, with digital retail media spending expected to almost double over the next five years.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/IAB-UK-forecast@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54735 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/IAB-UK-forecast@2x.png\" alt=\"\" width=\"1588\" height=\"1150\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>IPG Grows Market Lead Over WPP<\/em><\/strong><\/p>\n<p>WPP&#8217;s market cap has fallen almost 20 percent since the start of the year, and was overtaken by US holding company Interpublic Group (IPG) in January. While IPG has been buoyed by its upcoming merger with agency rival Omnicom, the UK group has been hit by weak prospects and disappointing 2024 results.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/WPP-vs-IPG@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54736 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/WPP-vs-IPG@2x.png\" alt=\"\" width=\"1588\" height=\"1150\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>ITV Studios&#8217; Scripted Business Hit by Hollywood Strikes<\/em><\/strong><\/p>\n<p>ITV Studios, the UK broadcaster&#8217;s production arm, has been steadily growing its revenues from scripted content since the pandemic,\u00a0as the business seeks to meet &#8220;growing global demand for scripted content, particularly from streaming platforms.&#8221; But the studio saw a decline in scripted hours and revenues in 2024, according to ITV&#8217;s full-year earnings, with production hit by the 2023 Hollywood strikes.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/ITV-Studios-content-revenues@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54737 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/ITV-Studios-content-revenues@2x.png\" alt=\"\" width=\"1588\" height=\"1150\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Netflix and Disney+ Eat into Amazon&#8217;s Share of Global Sports Streaming Market<\/em><\/strong><\/p>\n<div>\n<p>Netflix&#8217;s foray into live sports has taken a chunk out of Amazon&#8217;s share of the sport\u00a0streaming market, according to figures from Gracenote, Nielsen&#8217;s content division.\u00a0Prime Video&#8217;s share of sports programming across five global streaming services has fallen from 54 percent in Q1 2024 to 35 percent in Q1 2025, just ahead of Disney+ at 33 percent. Meanwhile Netflix now accounts for 23 percent of sports\u00a0content across the five streaming services.<\/p>\n<\/div>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Gracenote-sport@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54738 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/Gracenote-sport@2x.png\" alt=\"\" width=\"1588\" height=\"1150\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Week in Stocks<\/strong><\/p>\n<p><em><strong>Agencies<\/strong><\/em><\/p>\n<p>Dentsu&#8217;s share price is up 9 percent after hitting a 52-week low in February.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/AGENCY-stocks_market-cap@2x-30.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54739 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/AGENCY-stocks_market-cap@2x-30.png\" alt=\"\" width=\"1588\" height=\"1014\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>TV<\/strong><\/em><\/p>\n<p>ITV&#8217;s\u00a0stock price jumped after the UK broadcaster reported\u00a0record profits in its 2024 earnings.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/TV-MEDIA-stock_market-cap-graph@2x-31.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54740 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/TV-MEDIA-stock_market-cap-graph@2x-31.png\" alt=\"\" width=\"1588\" height=\"1448\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Publishers<\/strong><\/em><\/p>\n<p>Shares in Reach fell last week after the UK publisher posted a 5 percent YoY loss in revenues.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/PUBLISHING-stock_market-cap-graph@2x-31.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54741 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/PUBLISHING-stock_market-cap-graph@2x-31.png\" alt=\"\" width=\"1588\" height=\"880\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Ad Tech<\/strong><\/em><\/p>\n<p>US tech stocks plummeted on Monday, when the Nasdaq suffered its steepest drop since 2022.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/ADTECH-stock-price_market-cap@2x-31.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54742 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/ADTECH-stock-price_market-cap@2x-31.png\" alt=\"\" width=\"1588\" height=\"1226\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Tech<\/strong><\/em><\/p>\n<p>AI chip giant Nvidia has lost $1 trillion in market value since\u00a0its record high in\u00a0January.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/TECH-stocks_market-cap@2x-31.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54743 size-full\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/03\/TECH-stocks_market-cap@2x-31.png\" alt=\"\" width=\"1588\" height=\"920\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week &nbsp; Number of the Week &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":126593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[25423,10958,18423,11603,824,16557,21681,55345,11209,33613,6251,348,15720,1236,1619],"dealstore":[],"offerexpiration":[],"class_list":["post-126592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-agentic","tag-buying","tag-charts","tag-data","tag-digital","tag-disrupt","tag-firstparty","tag-leans","tag-market","tag-outpaces","tag-reach","tag-set","tag-spend","tag-video","tag-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week in Charts: Agentic AI Set to Disrupt Ad Buying, Reach Leans on First-Party Data, and Video Ad Spend Outpaces UK Digital Market - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=126592\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week in Charts: Agentic AI Set to Disrupt Ad Buying, Reach Leans on First-Party Data, and Video Ad Spend Outpaces UK Digital Market - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this week&#8217;s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. 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