{"id":125755,"date":"2025-03-11T06:05:16","date_gmt":"2025-03-11T06:05:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-restrict-custom-html-tag-scope\/"},"modified":"2025-03-11T06:05:16","modified_gmt":"2025-03-11T06:05:16","slug":"gtmtips-restrict-custom-html-tag-scope","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=125755","title":{"rendered":"#GTMTips: Restrict Custom HTML Tag Scope"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>What better way to celebrate the <strong>50th<\/strong> <a href=\"https:\/\/www.simoahava.com\/categories\/gtm-tips\/\">#GTMTips<\/a> article than, well, a <em>really useful <a href=\"https:\/\/tagmanager.google.com\/\">Google Tag Manager<\/a> tip<\/em>?! This tip is so useful and simple; it encapsulates everything that I had in mind when starting this series. The tip is about <em>restricting scope<\/em> of Custom HTML Tags. This is an important concept, because it\u2019s possible that you\u2019re stuffing your page\u2019s global JavaScript namespace with all sorts of junk, and thus inadvertently causing conflicts.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"tip-50-restrict-custom-html-tag-scope\">Tip 50: Restrict Custom HTML Tag Scope<\/h2>\n<div style=\"aspect-ratio: 960 \/ 540;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2016\/10\/restrict-custom-html-tag-scope.jpg\" title=\"Wrap Custom HTML Tag scope\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"540\" width=\"960\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2016\/10\/restrict-custom-html-tag-scope.jpg#ZgotmplZ\" alt=\"Wrap Custom HTML Tag scope\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>The tip is very simple. Whenever adding JavaScript code in a Custom HTML Tag between <code><script\/><\/code> and <code\/> tags, add the following code around whatever you\u2019ve written:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-javascript\" data-lang=\"javascript\">(<span style=\"color:#00a\">function<\/span>() {\n  \n  <span style=\"color:#aaa;font-style:italic\">\/\/ Your JavaScript here\n<\/span><span style=\"color:#aaa;font-style:italic\"\/>\n})();\n<\/code><\/pre>\n<\/div>\n<p>What you\u2019re doing is creating an <strong>immediately invoked function expression<\/strong>, or IIFE for short. By wrapping the <code>function() {...}<\/code> in parentheses, you\u2019re instructing the browser to treat the code within as an <em>expression<\/em> rather than a <em>declaration<\/em>. In other words, you\u2019re instructing the browser to invoke the function, making it syntactically valid by adding the empty parentheses at the end (so that the browser knows it\u2019a a function expression). This executes whatever code is within the <code><script\/><\/code> block.<\/p>\n<p>So if it does exactly what it would do even without the IIFE, why do it?<\/p>\n<p>Well, JavaScript scopes variables to their execution context. This means that if variables are declared within a function, they are <strong>only<\/strong> accessible inside that function. Furthermore, JavaScript has a global namespace which in the web browser is defined by the <code>window<\/code> object. If you <em>didn\u2019t<\/em> have the IIFE around your code, then any variables you declared would be hoisted to the global <code>window<\/code> namespace, thus creating potential for conflict.<\/p>\n<p>Take a look at this example:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-html\" data-lang=\"html\">script&gt;\n  <span style=\"color:#aaa;font-style:italic\">\/\/ No IIFE\n<\/span><span style=\"color:#aaa;font-style:italic\"\/>  <span style=\"color:#00a\">var<\/span> ga = <span style=\"color:#a50\">\"My secret 'ga' code\"<\/span>;\n  console.log(ga);\n\n  <span style=\"color:#aaa;font-style:italic\">\/\/ Results in an error\n<\/span><span style=\"color:#aaa;font-style:italic\"\/>  <span style=\"color:#0aa\">window<\/span>.ga(<span style=\"color:#a50\">'send'<\/span>, <span style=\"color:#a50\">'pageview'<\/span>);\n<span style=\"color:#1e90ff;font-weight:bold\">script<\/span>&gt;<\/code><\/pre>\n<\/div>\n<p>By overwriting <code>ga<\/code> with your own nifty little string, you just broke Universal Analytics. Congratulations.<\/p>\n<p>Whereas if you did this:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-html\" data-lang=\"html\">script&gt;\n  (<span style=\"color:#00a\">function<\/span>() {\n    <span style=\"color:#aaa;font-style:italic\">\/\/ IIFE\n<\/span><span style=\"color:#aaa;font-style:italic\"\/>    <span style=\"color:#00a\">var<\/span> ga = <span style=\"color:#a50\">\"My secret 'ga' code\"<\/span>;\n    console.log(ga);\n  })();\n\n  <span style=\"color:#aaa;font-style:italic\">\/\/ Works\n<\/span><span style=\"color:#aaa;font-style:italic\"\/>  <span style=\"color:#0aa\">window<\/span>.ga(<span style=\"color:#a50\">'send'<\/span>, <span style=\"color:#a50\">'pageview'<\/span>);\n<span style=\"color:#1e90ff;font-weight:bold\">script<\/span>&gt;<\/code><\/pre>\n<\/div>\n<p>This time you\u2019re protecting your own little <code>ga<\/code> variable and, more importantly, you\u2019re protecting the <strong>global<\/strong> <code>ga<\/code> function by declaring your variable in an IIFE.<\/p>\n<p>Just remember the following additional tips:<\/p>\n<ul>\n<li>\n<p>Always declare variables in GTM using the <code>var<\/code> keyword. This way they will be restricted to the current scope. If you omit this keyword, then JavaScript automatically adds them to the global <code>window<\/code> namespace. NOTE! This also applies to Custom JavaScript Variables, not just Custom HTML Tags!<\/p>\n<\/li>\n<li>\n<p>Always refer to global variables using the <code>window.<\/code> prefix. That will make your code more readable and will prevent you from causing conflicts by accident.<\/p>\n<\/li>\n<\/ul>\n<p>And that\u2019s it!<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>What better way to celebrate the 50th #GTMTips article than, well, a really useful Google Tag Manager tip?! This tip is so useful and simple; it encapsulates everything that I had in mind when starting this series. The tip is about restricting scope of Custom HTML Tags. This is an important concept, because it\u2019s possible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":125756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[834,14492,13834,32119,12630,1791],"dealstore":[],"offerexpiration":[],"class_list":["post-125755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-custom","tag-gtmtips","tag-html","tag-restrict","tag-scope","tag-tag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMTips: Restrict Custom HTML Tag Scope - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=125755\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Restrict Custom HTML Tag Scope - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"What better way to celebrate the 50th #GTMTips article than, well, a really useful Google Tag Manager tip?! 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