{"id":125628,"date":"2025-03-11T04:45:12","date_gmt":"2025-03-11T04:45:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-38\/"},"modified":"2025-03-11T04:45:12","modified_gmt":"2025-03-11T04:45:12","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-38","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=125628","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>The Wine Group Kicks Into Innovation Mode<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/03\/10\/\" title=\"Click to see that day's daily archive\">March 10, 2025<\/a><\/span><\/p>\n<p><span class=\"im\">The Wine Group, the second-largest wine company in the U.S. in volume terms at approximately 32 million cases, according to Impact Databank, is unveiling several new products across its key brands, aiming to connect with diversifying consumer tastes and draw new drinkers into the wine category.<span id=\"more-37047\"\/><\/span><\/p>\n<p>The Cupcake brand, whose volume has been around 2.5 million cases in recent years, including its LightHearted and sparkling offshoots, recently received refreshed labels, including nutrition facts on the back panel. Now Cupcake is being extended with RTD Mimosas in Classic Orange and Mango flavors, bottled at 7% abv and retailing at $14 a 750-ml. Cupcake is also debuting an alcohol-removed Sauvignon Blanc selling at $10 a bottle.<\/p>\n<p>In an interview with SND, The Wine Group chief marketing officer Helen Kurtz said the new entries are geared toward evolving consumer attitudes toward wine. \u201cConsumers are looking for wine to fit into occasions that far surpass just the typical varietal at dinner,\u201d she explained. \u201cWe\u2019ve really pumped up our innovation engine at The Wine Group, and it\u2019s all from a place of wanting to meet the consumer where they are.\u201d<\/p>\n<p><span class=\"im\">In addition to the newcomers from Cupcake, The Wine Group is launching Fuel by Franzia variants in Tiger\u2019s Blood, Hard Punch, and Margarita Rush flavors, packaged in 500-ml. Tetra Paks selling at $4 apiece. Franzia, whose U.S. volume has been above 19 million cases in recent years, is also adding Margarita and Hard Lemonade cocktails in five-liter format.<\/span><\/p>\n<p>Elsewhere, The Wine Group is introducing a new label, Madly, a line of Moscato-based fruit-flavored wines at 16% abv, retailing at $10 a bottle. Also new is the Mad Dog by MD 20\/20 range, a lineup of 15% abv offerings sold in 200-ml. PET cans priced at $3.50 each. Finally, the Chloe brand is debuting a special edition Pinot Grigio ($19) ahead of Mother\u2019s Day in collaboration with designer Lele Sadoughi.<\/p>\n<p> Kurtz sees the new product blitz as an opportunity to keep existing consumers of brands like Franzia and Cupcake engaged while welcoming more cross-category drinkers into wine\u2019s fold. \u201cWe\u2019re deeply committed to the category,\u201d she said. \u201cConsumers are telling us they want new thinking on wine and that they aren\u2019t purists about what wine is and isn\u2019t. We have the ability to deliver products that respond to the needs and occasions that consumers are demanding.\u201d<em>\u2014Daniel Marsteller<\/em><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/cupcake\/\" rel=\"tag\">Cupcake<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/franzia\/\" rel=\"tag\">Franzia<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/madly\/\" rel=\"tag\">Madly<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/md-20-20\/\" rel=\"tag\">MD 20\/20<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/the-wine-group\/\" rel=\"tag\">The Wine Group<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2024-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Wine Group Kicks Into Innovation Mode March 10, 2025 The Wine Group, the second-largest wine company in the U.S. in volume terms at approximately 32 million cases, according to Impact Databank, is unveiling several new products across its key brands, aiming to connect with diversifying consumer tastes and draw new drinkers into the wine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-125628","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - 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