{"id":124529,"date":"2025-03-10T16:31:45","date_gmt":"2025-03-10T16:31:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/former-amv-senior-creative-sues-over-mars-ad-claims\/"},"modified":"2025-03-10T16:31:45","modified_gmt":"2025-03-10T16:31:45","slug":"former-amv-senior-creative-sues-over-mars-ad-claims","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=124529","title":{"rendered":"Former AMV senior creative sues over Mars ad claims"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/polina-zabrodskaya_191782-292x300.jpg\" alt=\"\" width=\"292\" height=\"300\" class=\"alignleft size-medium wp-image-1826066\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/polina-zabrodskaya_191782-292x300.jpg 292w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/polina-zabrodskaya_191782.jpg 400w\" sizes=\"(max-width: 292px) 100vw, 292px\"\/>Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to \u201cdetrimental treatment\u201d in an employment tribunal after she objected to ad campaigns for Mars brands Galaxy and Sheba.<\/p>\n<p>A TV ad for Mars\u2019 Galaxy chocolate that ran with the slogan \u201cmaking chocolate better, one piece at a time\u201d was one source of disagreement with other agency executives, Zabrodskaya contending that this overlooked environmental and labour challenges for farming communities in West Africa. Sheba referred to \u201csustainably caught fish\u201d even though only 83% of the contents were so certified. <\/p>\n<p>In her tribunal claim Zabrodskaya says that after raising this she was reprimanded and excluded from client meetings. Mars says: \u201cOur advertising aligns with existing laws, local codes, and our own internal sustainability standards which are guided by the latest available science.\u201d AMV has is opposing her claims.<\/p>\n<p>Zabrodskaya\u2019s initial claim was filed last year shortly before she left the agency after five years.<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to \u201cdetrimental treatment\u201d in an employment tribunal after she objected to ad campaigns for Mars brands Galaxy and Sheba. A TV ad for Mars\u2019 Galaxy chocolate that ran with the slogan \u201cmaking chocolate better, one piece at a time\u201d was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":124530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[54649,11693,1087,2056,4679,16867],"dealstore":[],"offerexpiration":[],"class_list":["post-124529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-amv","tag-claims","tag-creative","tag-mars","tag-senior","tag-sues"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former AMV senior creative sues over Mars ad claims - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=124529\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Former AMV senior creative sues over Mars ad claims - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to \u201cdetrimental treatment\u201d in an employment tribunal after she objected to ad campaigns for Mars brands Galaxy and Sheba. 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