{"id":123918,"date":"2025-03-10T10:28:24","date_gmt":"2025-03-10T10:28:24","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/10-things-ooh-advertising-is-growing-faster-than-and-why\/"},"modified":"2025-03-10T10:28:24","modified_gmt":"2025-03-10T10:28:24","slug":"10-things-ooh-advertising-is-growing-faster-than-and-why","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=123918","title":{"rendered":"10 Things OOH Advertising Is Growing Faster Than and Why"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>If you follow the U.S. economy, you know that the torrid pace of growth of recent years has begun to slow, to the point where our tax cut-loving president is <a href=\"https:\/\/www.cnbc.com\/2019\/08\/20\/trump-says-hes-considering-payroll-tax-cut-despite-white-house-denial.html\" target=\"_blank\" rel=\"noopener\">considering a payroll tax cut<\/a> to get things moving again.<\/p>\n<p class=\"nitro-lazy\">But you won\u2019t see that type of slowdown in out of home. In fact, things have never been better for the different sectors of advertising that fall under the outdoor umbrella. New numbers from the Outdoor Advertising Association of America show that OOH hit its highest <a href=\"https:\/\/dashtwo.com\/blog\/the-current-state-of-out-of-home-is-it-getting-better-yes\/\">growth<\/a> rate in a decade during second quarter of this year.<\/p>\n<p>Spending rose 7.7 percent, its best quarterly rate since 2007. Year to date, ad revenue for out of home has risen 7 percent, which puts it well above all other traditional media.<\/p>\n<p>But just throwing out those numbers doesn\u2019t really put this in perspective, does it? Here\u2019s how you can tell how successful OOH is right now: By comparing it to other industries and American cultural touchpoints. So here are 10 things outdoor advertising is growing faster than right now \u2014 and why that\u2019s happening.<\/p>\n<ol>\n<li><strong> Television Advertising<\/strong><\/li>\n<\/ol>\n<p>TV advertising has been struggling for some time. While digital ads may have zapped the momentum of the print industry first, over time television has taken on some of that suffering. Digital ads are cheaper and <a href=\"https:\/\/www.lotame.com\/five-steps-successful-audience-targeting-online-ad-campaigns\/\" target=\"_blank\" rel=\"noopener\">easier to target<\/a> than TV.<\/p>\n<p>During second quarter, <a href=\"https:\/\/www.mediapost.com\/publications\/article\/338737\/national-tv-q2-viewing-down-but-tv-advertising-st.html\" target=\"_blank\" rel=\"noopener\">television advertising was flat<\/a>, with broadcast down 1 percent and cable up 1 percent. A lot of people have stopped watching traditional TV. But they haven\u2019t stopped going outside, which is why out of home advertising will continue to thrive while this traditional medium slows down.<\/p>\n<\/p><\/div>\n<p><script id=\"77a7507b7f3788fd1f0553fcdf6b1ca8-1\" type=\"nitropack\/inlinescript\" class=\"nitropack-inline-script\">\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '282406008834077');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you follow the U.S. economy, you know that the torrid pace of growth of recent years has begun to slow, to the point where our tax cut-loving president is considering a payroll tax cut to get things moving again. But you won\u2019t see that type of slowdown in out of home. In fact, things [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":123919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[15019,8397,12857,11027,12667,14977,15020],"dealstore":[],"offerexpiration":[],"class_list":["post-123918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-10-things-ooh-advertising-is-growing-faster-than-and-why","tag-advertising","tag-billboards","tag-faster","tag-growing","tag-ooh","tag-outdoor-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Things OOH Advertising Is Growing Faster Than and Why - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=123918\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Things OOH Advertising Is Growing Faster Than and Why - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"If you follow the U.S. economy, you know that the torrid pace of growth of recent years has begun to slow, to the point where our tax cut-loving president is considering a payroll tax cut to get things moving again. 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