{"id":123717,"date":"2025-03-10T08:00:40","date_gmt":"2025-03-10T08:00:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-not-eating-is-the-new-fancy-eating-et-brandequity\/"},"modified":"2025-03-10T08:00:40","modified_gmt":"2025-03-10T08:00:40","slug":"how-not-eating-is-the-new-fancy-eating-et-brandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=123717","title":{"rendered":"How not eating is the new fancy eating, ET BrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>            <!-- Display video article in news article for the custom next story --><\/p>\n<p>            <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<figure class=\"img_container\" style=\"width:1200px;;margin-bottom:5px;max-width:100%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/118830667.cms\" captionrendered=\"1\" alt=\"&lt;p&gt;Representative AI Generated Image&lt;\/p&gt;\"\/><figcaption class=\"caption\"><span>Representative AI Generated Image<\/span><\/figcaption><\/figure>\n<p>The era of <a id=\"25834405\" type=\"General\" weightage=\"20\" keywordseo=\"performance-fasting\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/performance+fasting\">performance fasting<\/a> is upon us. What used to be a private, stomach-growling affair is now the subject of social media announcements and smug declarations at dinner parties. &#8216;Oh, I don&#8217;t do meals.&#8217; You see, digestion is for the masses. And never mind the quick, out-of-view nibbles on <a id=\"1808607\" type=\"General\" weightage=\"20\" keywordseo=\"kale-chips\" source=\"Orion\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/kale+chips\">kale chips<\/a> in the kitchen or bathroom. This &#8216;I-don&#8217;t-eat&#8217; trend isn&#8217;t about being thin. It&#8217;s pure anti-eating, a personality choice. The same folks lamenting <a id=\"20745245\" type=\"General\" weightage=\"20\" keywordseo=\"food-waste\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/food+waste\">food waste<\/a> on social media will let perfectly good meals go to waste by not eating them. Unless they cater to the other growing trend: <a id=\"25834408\" type=\"General\" weightage=\"20\" keywordseo=\"dinnerless-dinners\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/dinnerless+dinners\">dinnerless dinners<\/a>, where friends congregate &#8211; just like in any usual gathering, but minus any food, or even snacks.Eating together has traditionally been a great social binder. But with everyone posting pics of their khana and a thousand food blogs washing up every second on social media shores, an anti-food phenom was bound to happen. In Franz Kafka&#8217;s poignant short story, &#8216;The Hunger Artist&#8217;, everyone comes to marvel at a person who continuously fasts inside a cage. But, finally, he spills the beans: he doesn&#8217;t eat because &#8216;I couldn&#8217;t find food which I enjoyed. If I had found that, believe me, I would not have made a spectacle of myself and would have eaten to my heart&#8217;s content, like you and everyone else.&#8217; So, to be content, by eating or not eating, is all.            <\/p>\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                    <!-- \n\n<li> Updated On Mar 10, 2025 at 10:09 AM IST<\/li>\n\n --><\/p>\n<li>Published On Mar 10, 2025 at 10:03 AM IST<\/li>\n<p>                    <!-- \n\n<li class=\"desktop-view\">1 min read<\/li>\n\n -->\n                <\/ul>\n<\/p><\/div>\n<p>            <!-- Category Most Read Placement --><\/p>\n<p>            <!-- Comment Section --><\/p>\n<p>            <!-- Comment Section -->   <\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals<\/h2>\n<h3>Subscribe to our newsletter to get latest insights &amp; analysis.<\/h3>\n<\/p>\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\"\/><br \/>\n            <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>Download ETBrandEquity App <\/h2>\n<ul>\n<li>Get Realtime updates<\/li>\n<li>Save your favourite articles<\/li>\n<\/ul>\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\"\/><br \/>\n                            <\/a><br \/>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\"\/><br \/>\n                            <\/a>\n                        <\/div>\n<\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <i\/><br \/>\n                        <span class=\"scan-text\">Scan to download App<\/span><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=2851\" alt=\"\"\/><br \/>\n                        <span class=\"border-bottom\"\/><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Representative AI Generated Image The era of performance fasting is upon us. What used to be a private, stomach-growling affair is now the subject of social media announcements and smug declarations at dinner parties. &#8216;Oh, I don&#8217;t do meals.&#8217; You see, digestion is for the masses. And never mind the quick, out-of-view nibbles on kale [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":123718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[54388,14205,13201,54389,14385,980,39704,54390,54387,54386],"dealstore":[],"offerexpiration":[],"class_list":["post-123717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-anti-eating-trend","tag-brandequity","tag-diet","tag-dinnerless-dinners","tag-eating","tag-fancy","tag-food-waste","tag-kale-chips","tag-performance-fasting","tag-social-media-food-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How not eating is the new fancy eating, ET BrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=123717\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How not eating is the new fancy eating, ET BrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Representative AI Generated Image The era of performance fasting is upon us. What used to be a private, stomach-growling affair is now the subject of social media announcements and smug declarations at dinner parties. &#8216;Oh, I don&#8217;t do meals.&#8217; You see, digestion is for the masses. And never mind the quick, out-of-view nibbles on kale [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=123717\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-10T08:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=123717#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=123717\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"How not eating is the new fancy eating, ET BrandEquity\",\"datePublished\":\"2025-03-10T08:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=123717\"},\"wordCount\":295,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=123717#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg\",\"keywords\":[\"anti-eating trend\",\"BrandEquity\",\"Diet\",\"dinnerless dinners\",\"Eating\",\"Fancy\",\"food waste\",\"kale chips\",\"performance fasting\",\"social media food culture\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=123717#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=123717\",\"url\":\"https:\/\/fivemor.com\/?p=123717\",\"name\":\"How not eating is the new fancy eating, ET BrandEquity - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=123717#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=123717#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg\",\"datePublished\":\"2025-03-10T08:00:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=123717#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=123717\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=123717#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg\",\"width\":1200,\"height\":765},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=123717#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How not eating is the new fancy eating, ET BrandEquity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How not eating is the new fancy eating, ET BrandEquity - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=123717","og_locale":"en_US","og_type":"article","og_title":"How not eating is the new fancy eating, ET BrandEquity - Som2ny Network","og_description":"Representative AI Generated Image The era of performance fasting is upon us. What used to be a private, stomach-growling affair is now the subject of social media announcements and smug declarations at dinner parties. &#8216;Oh, I don&#8217;t do meals.&#8217; You see, digestion is for the masses. And never mind the quick, out-of-view nibbles on kale [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=123717","og_site_name":"Som2ny Network","article_published_time":"2025-03-10T08:00:40+00:00","og_image":[{"width":1200,"height":765,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=123717#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=123717"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"How not eating is the new fancy eating, ET BrandEquity","datePublished":"2025-03-10T08:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=123717"},"wordCount":295,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=123717#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg","keywords":["anti-eating trend","BrandEquity","Diet","dinnerless dinners","Eating","Fancy","food waste","kale chips","performance fasting","social media food culture"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=123717#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=123717","url":"https:\/\/fivemor.com\/?p=123717","name":"How not eating is the new fancy eating, ET BrandEquity - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=123717#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=123717#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg","datePublished":"2025-03-10T08:00:40+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=123717#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=123717"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=123717#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/how-not-eating-is-the-new-fancy-eating.jpg","width":1200,"height":765},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=123717#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"How not eating is the new fancy eating, ET BrandEquity"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/123717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123717"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/123717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/123718"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123717"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=123717"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=123717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}