{"id":123682,"date":"2025-03-10T07:28:16","date_gmt":"2025-03-10T07:28:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/best-ads-of-the-week-axe-womens-aid-and-more\/"},"modified":"2025-03-10T07:28:16","modified_gmt":"2025-03-10T07:28:16","slug":"best-ads-of-the-week-axe-womens-aid-and-more","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=123682","title":{"rendered":"Best ads of the week: Axe, Women’s Aid and more"},"content":{"rendered":"


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Every week, I attempt to curate a list of clutter breaking creative ads<\/a> from across the world. I occasionally share some views on issues relevant to the ad industry<\/a>. This week, ads from Sky Bet, Axe and more: <\/p>\n

Sky Bet: Cheltenham Festival<\/strong><\/p>\n

Some lines convey great copywriting at one glance and bring a smile. The one about GOAT being a horse is one such. This campaign released a couple of weeks ago for a racing platform pertaining to Cheltenham Festival<\/a>. We\u2019ve all come across the term GOAT attributed to sportspersons and just that context works so well when used for a horse. Aside from that there was one executions that was right for the context (tube station) and another dramatising the effort put in by race horses. <\/p>\n

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Agency: Anomaly<\/p>\n

Telstra: Home Internet <\/strong><\/p>\n

It\u2019s common for broadband services to highlight technical specifications and promise blazing speed, calculated in hundreds of Mbps. In that context, a different, maybe even odd depiction of a smooth experience works effectively for Telstra in Australia. Apparently, the film features over 20,000 real, colourful dominos arranged by a team of professional domino specialists. The execution reminded me of the famous Honda \u2018Cog\u2019 ad<\/a> which conveyed reliability and precision through a similar setup. <\/p>\n

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