\n
Cale\u00f1o, one of the UK\u2019s leading non-alcoholic spirits brands, has announced it will team up with Paragon Brands in an exclusive new distribution partnership.<\/p>\n
This is first time Cale\u00f1o has appointed a distributor in the UK, and the partnership comes after Cale\u00f1o\u2019s strong growth and success in the expanding no-and-low alcohol category.<\/p>\n
The tropical and zesty flavoured distilled spirit range is inspired by the sun-drenched spirit of Colombia and the brand is \u201con a mission to bring joy to not drinking\u201d.<\/p>\n
With this new collaboration, Paragon Brands will bring Cale\u00f1o\u2019s vibrant, tropical-inspired range to a wider audience, ensuring greater accessibility for consumers and retailers.<\/p>\n
According to analysts, the UK no\/low market more than doubled in 2024 on the year before. Cale\u00f1o have recently expanded its portfolio with two new non-alcoholic rum alternatives, including the highly anticipated White Coconut, now available in Waitrose.<\/p>\n
Founder Ellie Webb\u2019s idea for Cale\u00f1o was sparked on a night out with friends \u201cgetting down to some Latin funk\u201d but was frustrated by nights our being centred around alcohol.<\/p>\n
After a holiday to Colombia, Ellie returned with the ideas for recipes for her sun-drenched Cale\u00f1o range.<\/p>\n
Cale\u00f1o has won two gold awards at The Spirits Business No & Low Masters and continues to receive acclaim from critics and consumers alike.<\/p>\n
The non-alcoholic spirits range is the first in Paragon\u2019s portfolio and both companies are committed to driving further growth in the high-quality, alcohol-free market.<\/p>\n
Paragon Brands specialises in unique and unusual premium drinks brands. The company has 22 brands from around the world, including \u017bubr\u00f3wka, Pusser\u2019s Rum, G\u2019Vine Gin, Licor 43, and Martin Miller\u2019s, in its growing stable and champion exciting and innovative drinks brands.<\/p>\n
Ellie Webb, Founder of Cale\u00f1o, said: \u201cI am excited to be partnering with Chris [Jones] and the team at Paragon.<\/p>\n
\u201cAs one of the first non-alcoholic spirits to launch in the UK market, I am confident they will be able to build upon our success and I am delighted to appoint the company as our first UK distributor.\u201d<\/p>\n
Chris Jones, Managing Director at Paragon Brands, said: \u201cWe are thrilled to be partnering with Cale\u00f1o, a brand that has truly made an impression on the non-alcoholic spirits\u2019 market.<\/p>\n
\u201cCale\u00f1o\u2019s vibrant, tropical range aligns perfectly with our mission to bring innovative and premium drinks to a wider audience.<\/p>\n
\u201cWe are proud to enter this exclusive partnership with Cale\u00f1o and we look forward to helping expand its reach, offering consumers more exciting, high-quality alcohol-free options.<\/p>\n
\u201cThis partnership marks an exciting step forward in our commitment to driving growth in the rapidly evolving no-and-low alcohol market.\u201d<\/p>\n
For more inspiration, recipes, and serving suggestions, visit: https:\/\/calenodrinks.com\/serves\/<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"Cale\u00f1o, one of the UK\u2019s leading non-alcoholic spirits brands, has announced it will team up with Paragon Brands in an exclusive new distribution partnership. This is first time Cale\u00f1o has appointed a distributor in the UK, and the partnership comes after Cale\u00f1o\u2019s strong growth and success in the expanding no-and-low alcohol category. The tropical and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[1449,11654,2622,2083,565],"dealstore":[],"offerexpiration":[],"class_list":["post-120386","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-bar","tag-developing","tag-excellence","tag-magazine","tag-premium"],"yoast_head":"\n
Bar Magazine | Developing Premium Bar Excellence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=120386\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Cale\u00f1o, one of the UK\u2019s leading non-alcoholic spirits brands, has announced it will team up with Paragon Brands in an exclusive new distribution partnership. This is first time Cale\u00f1o has appointed a distributor in the UK, and the partnership comes after Cale\u00f1o\u2019s strong growth and success in the expanding no-and-low alcohol category. The tropical and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=120386\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-08T16:51:13+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=120386#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=120386\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Bar Magazine | Developing Premium Bar Excellence\",\"datePublished\":\"2025-03-08T16:51:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=120386\"},\"wordCount\":470,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Bar\",\"Developing\",\"Excellence\",\"Magazine\",\"Premium\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=120386#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=120386\",\"url\":\"https:\/\/fivemor.com\/?p=120386\",\"name\":\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-03-08T16:51:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=120386#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=120386\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=120386#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bar Magazine | Developing Premium Bar Excellence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=120386","og_locale":"en_US","og_type":"article","og_title":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","og_description":"Cale\u00f1o, one of the UK\u2019s leading non-alcoholic spirits brands, has announced it will team up with Paragon Brands in an exclusive new distribution partnership. This is first time Cale\u00f1o has appointed a distributor in the UK, and the partnership comes after Cale\u00f1o\u2019s strong growth and success in the expanding no-and-low alcohol category. The tropical and […]","og_url":"https:\/\/fivemor.com\/?p=120386","og_site_name":"Som2ny Network","article_published_time":"2025-03-08T16:51:13+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=120386#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=120386"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Bar Magazine | Developing Premium Bar Excellence","datePublished":"2025-03-08T16:51:13+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=120386"},"wordCount":470,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Bar","Developing","Excellence","Magazine","Premium"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=120386#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=120386","url":"https:\/\/fivemor.com\/?p=120386","name":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-03-08T16:51:13+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=120386#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=120386"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=120386#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Bar Magazine | Developing Premium Bar Excellence"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/120386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120386"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/120386\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120386"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=120386"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=120386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}