{"id":120295,"date":"2025-03-08T15:58:59","date_gmt":"2025-03-08T15:58:59","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-use-llms-for-competitive-research-and-gap-analysis\/"},"modified":"2025-03-08T15:58:59","modified_gmt":"2025-03-08T15:58:59","slug":"how-to-use-llms-for-competitive-research-and-gap-analysis","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=120295","title":{"rendered":"How To Use LLMs for Competitive Research and Gap Analysis"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Collect competitor URLs using\u00a0<a style=\"text-decoration:none;\" href=\"https:\/\/moz.com\/products\/pro\/site-crawl\" rel=\"noopener noreferrer\" target=\"_blank\">Moz Site Crawl<\/a> or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site.\u00a0<\/p>\n<pre><code class=\"language-plaintext\">=GPT(\"Based on the string provided, assign it to one of these themes: \n'Dog\u00a0Health', \n'Dog Recipes', \n'Dog Behavior',\n'Dog Breed', \n'Seasonality\/Events',\n'OTHER', \nUse the examples as a guide but return only the theme name in a concise form, without any additional text. Examples: \n\\nString: 'overweight-dogs' - Theme: 'Dog Health'\n\\nString: 'chihuahua' - Theme: 'Dog Breed'\n\\nString: 'how-to-help-a-hyper-nervous-badly-behaved-dog' Theme: 'Dog Behaviour'\n\\nString: 'how-can-i-encourage-my-fussy-dog-to-eat' - Theme: 'Dog Behaviour'\n. Output only the theme name, without any prefix or quotes. Now, analyze this string: '\" &amp; A2)\u00a0 <\/code><\/pre>\n<p>It categorized each competitor page into themes like\u00a0<i>Dog Health,\u00a0Dog Recipes, <\/i>and\u00a0<i>Seasonality\/Events.<\/i><\/p>\n<h3 style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">Count content by theme<\/h3>\n<p>Once you\u2019ve tagged the competitor\u2019s content, count how many articles they have for each theme using this formula in Google Sheets:<\/p>\n<p><span style=\"background-color:transparent;color:#188038;font-family:'Roboto Mono', monospace;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">COUNTIF(C:C,<\/span><span style=\"background-color:transparent;color:#000000;font-family:'Roboto Mono', monospace;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">\u00a0<\/span><span style=\"background-color:transparent;color:#188038;font-family:'Roboto Mono', monospace;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">G4)<\/span><\/p>\n<p>In this formula:<\/p>\n<ul>\n<li><span style=\"background-color:transparent;color:#188038;font-family:'Roboto Mono', monospace;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">C:C<\/span> is the competitor\u2019s theme column<\/li>\n<li><span style=\"background-color:transparent;color:#188038;font-family:'Roboto Mono', monospace;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\">G4<\/span><span style=\"background-color:transparent;color:#000000;font-family:Lato, sans-serif;font-size:11pt;font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;\"> <\/span>is the specific theme you want to count, like\u00a0<i>Dog Health<\/i><\/li>\n<\/ul>\n<p>It gave me a quick count of how many pages each competitor had under each theme, highlighting where they were more active than Pooch &amp; Mutt.<\/p>\n<h3 style=\"line-height:1.38;margin-bottom:12pt;margin-top:12pt;\" dir=\"ltr\">Highlight content gaps<\/h3>\n<p>With both datasets side by side, I could easily\u00a0<a style=\"text-decoration:none;\" href=\"https:\/\/moz.com\/blog\/keyword-gap-analysis\" rel=\"noopener noreferrer\" target=\"_blank\">spot content gaps<\/a>. For example, tails.com had more content on\u00a0dog nutrition and\u00a0seasonal dog care, while Pooch &amp; Mutt lacked in those areas.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Collect competitor URLs using\u00a0Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site.\u00a0 =GPT(&#8220;Based on the string provided, assign it to one of these themes: &#8216;Dog\u00a0Health&#8217;, &#8216;Dog Recipes&#8217;, &#8216;Dog Behavior&#8217;, &#8216;Dog Breed&#8217;, &#8216;Seasonality\/Events&#8217;, &#8216;OTHER&#8217;, Use the examples as a guide but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":120296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[10990,25924,9283,18306,10113],"dealstore":[],"offerexpiration":[],"class_list":["post-120295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-analysis","tag-competitive","tag-gap","tag-llms","tag-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use LLMs for Competitive Research and Gap Analysis - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=120295\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use LLMs for Competitive Research and Gap Analysis - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Collect competitor URLs using\u00a0Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site.\u00a0 =GPT(&quot;Based on the string provided, assign it to one of these themes: &#039;Dog\u00a0Health&#039;, &#039;Dog Recipes&#039;, &#039;Dog Behavior&#039;, &#039;Dog Breed&#039;, &#039;Seasonality\/Events&#039;, &#039;OTHER&#039;, Use the examples as a guide but [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=120295\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-08T15:58:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/How-To-Use-LLMs-for-Competitive-Research-and-Gap-Analysis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=120295#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=120295\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"How To Use LLMs for Competitive Research and Gap Analysis\",\"datePublished\":\"2025-03-08T15:58:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=120295\"},\"wordCount\":172,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=120295#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/How-To-Use-LLMs-for-Competitive-Research-and-Gap-Analysis.png\",\"keywords\":[\"Analysis\",\"Competitive\",\"Gap\",\"LLMs\",\"Research\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=120295#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=120295\",\"url\":\"https:\/\/fivemor.com\/?p=120295\",\"name\":\"How To Use LLMs for Competitive Research and Gap Analysis - 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