{"id":120186,"date":"2025-03-08T14:47:18","date_gmt":"2025-03-08T14:47:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/entertainment\/art\/contemporary-and-digital-art-fair-cadaf-online-navigation\/"},"modified":"2025-03-08T14:47:18","modified_gmt":"2025-03-08T14:47:18","slug":"contemporary-and-digital-art-fair-cadaf-online-navigation","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=120186","title":{"rendered":"Contemporary and Digital Art Fair (CADAF) Online navigation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2>Navigating an online art fair<\/h2>\n<p>CADAF\u2019s Mission Statement:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#13;<\/p>\n<p>\u201cCADAF supports the expansion of new media art through a dedicated program of art fairs, exhibitions and panel discussions around the world, to nurture and promote the most exciting talents in cultural innovation. Devoted to supporting digital initiatives in the art market, galleries, artists, and collectors, CADAF is launching CADAF Online, a virtual art fair.\u201d<\/p>\n<p>&#13;<br \/>\n<cite>CADAF<\/cite><\/p><\/blockquote>\n<p>While the intention of CADAF\u2019s online fair is noble, their concept gets bogged down significantly in the user experience, which feels overly complex as multiple aspects of the screen vie for the user\u2019s attention. (see the \u201cdirections\u201d below, which still seem perplexingly difficult)<\/p>\n<figure class=\"wp-block-image size-large\"><picture fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2194\" title=\"Contemporary and Digital Art Fair (CADAF)\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/howto.png.webp?w=745\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1056\" alt=\"Contemporary and Digital Art Fair (CADAF)\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/howto.png?w=745\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1056\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/howto.png?w=745\" alt=\"Contemporary and Digital Art Fair (CADAF)\"\/>\n<\/picture>\n<\/figure>\n<p>While a physical fair allows for a quick stroll past booths with a chance to \u201copt in\u201d and learn more; I believe CADAF\u2019s model works best for \u201conline appointments or invitations.\u201d Alas, my favorite part of an art fair has always been happening upon something that will inspire me \u2013 which seems highly unlikely in this type of environment.<\/p>\n<p>As demonstrated in the directions above, the user interface (UI) is cluttered and confusing to navigate. One is immediately overwhelmed upon entry. While this may be partially intentional, as it can mirror the weekend afternoon in-person art fair experience, I think that we can all expect better of our online experiences.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-2179\" title=\"Contemporary and Digital Art Fair (CADAF)\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-25-at-10.15.17-am.png.webp?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"651\" alt=\"Contemporary and Digital Art Fair (CADAF)\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-25-at-10.15.17-am.png?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"651\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-25-at-10.15.17-am.png?w=1024\" alt=\"Contemporary and Digital Art Fair (CADAF)\"\/>\n<\/picture>\n<\/figure>\n<p>A \u201ccloud\u201d of booths, mysterious boxes on the right, a live stream of programming, plus a search box of exhibitors. But, there\u2019s no way to easily search by medium. If we aren\u2019t leveraging this technology, what is it good for? Shouldn\u2019t I be able to find all the blockchain booths? All the digital booths? All the print booths? Or, rank the booths by cheapest average piece to most expensive, or search by a keyword? That would be the most interesting organization for me<\/p>\n<p>Instead, we are forced into recreating the \u201cin person\u201d model rather than thinking about how technology can reconfigure an experience. The purple colored dots denote the number of people at each booth. One can use the number of purple dots as a measure of what is \u201cmost interesting\u201d at the fair but as I clicked on one (Patrick Tresset) I also realized it was in the top 6 of the \u201cbooths\u201d tab \u2013 suggesting that it may also be the circumstances of its placement.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-2184\" title=\"Contemporary and Digital Art Fair (CADAF)\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-8.59.49-am.png.webp?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"863\" alt=\"Contemporary and Digital Art Fair (CADAF)\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-8.59.49-am.png?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"863\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-8.59.49-am.png?w=1024\" alt=\"Contemporary and Digital Art Fair (CADAF)\"\/>\n<\/picture>\n<\/figure>\n<p>The booth list does allow you to navigate based on browsing through (one) image, but it seems as though the same artists and galleries always appear at the top \u2013 thus it\u2019s difficult to discover anything new.<\/p>\n<h2 class=\"wp-block-heading\">Individual Booths<\/h2>\n<p>Like the rest of the site, the UI is difficult to follow. One cannot scroll through all the works but is forced to stay within a line of a nine-square grid. You may navigate in different directions with the arrows. It\u2019s much easier with the images expanded (as shown below). Otherwise, it\u2019s easy to get lost and not understand what you\u2019re seeing.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-2187\" title=\"Contemporary and Digital Art Fair (CADAF)\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.45.51-am.png.webp?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"740\" alt=\"Contemporary and Digital Art Fair (CADAF)\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.45.51-am.png?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"740\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.45.51-am.png?w=1024\" alt=\"Contemporary and Digital Art Fair (CADAF)\"\/>\n<\/picture>\n&#13;<figcaption\/>&#13;<br \/>\n<\/figure>\n<p>Physical works as well as digital works are on view\/for sale \u2013 so it really does feel like an art fair. But again, it\u2019s difficult to \u201cshop\u201d or discover items without wading through hundred of artists\/galleries\/pieces. A chat function exists everywhere for social purposes \u2013 as if you and another person are both viewing the same piece of artwork. Honestly, I can\u2019t really imagine using it.<\/p>\n<p>Visiting Patrick Tresset\u2019s booth (one of the most popular, it would seem) demonstrated the functionality and usefulness of an online art fair where visitors can enjoy this artist\u2019s work in a more \u201con demand\u201d setting. The work benefits from being online and experienced in such a medium.<\/p>\n<p>As the site may not be up at the time this is being read, you can click the image to be brought to <a href=\"https:\/\/patricktresset.com\/new\/\" rel=\"noopener\">Patrick\u2019s website<\/a>. The video below will also give you an idea.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/patricktresset.com\/new\/\" rel=\"noopener\"><picture decoding=\"async\" class=\"wp-image-2191\" title=\"Contemporary and Digital Art Fair (CADAF)\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.42.41-am.png.webp?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"599\" alt=\"Contemporary and Digital Art Fair (CADAF)\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.42.41-am.png?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"599\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.42.41-am.png?w=1024\" alt=\"Contemporary and Digital Art Fair (CADAF)\"\/>\n<\/picture>\n<\/a><\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\">&#13;<br \/>\n&#13;<br \/>\n<\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"Live_Programming\">Live Programming<\/span><\/h3>\n<p>I caught a few snippets of various pieces of CADAF\u2019s live programming. The most fascinating panel I saw was \u201cThe Role of Curator in the Digital Space\u201d which featured Mario Klingemann, Artist; Helena Sarin, Artist; Anne Spalter, Artist; Osinachi, Artist; and was moderated by Jason Bailey, Founder, Artnome.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-2182\" title=\"Contemporary and Digital Art Fair (CADAF)\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.21.37-am.png.webp?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"586\" alt=\"Contemporary and Digital Art Fair (CADAF)\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.21.37-am.png?w=1024\"\/><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"586\" src=\"https:\/\/thoughtsonart.com\/wp-content\/uploads\/2020\/06\/screen-shot-2020-06-27-at-9.21.37-am.png?w=1024\" alt=\"Contemporary and Digital Art Fair (CADAF)\"\/>\n<\/picture>\n&#13;<figcaption>(The live programming sits in the lower left corner as seen, unless you maximize it).<\/figcaption>&#13;<br \/>\n<\/figure>\n<p>This live programming was some of the greatest value-for-effort I found for the average visitor. The programming is readily available (as opposed to having to be searched for) and it\u2019s a chance to learn something new or hear from industry experts.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Contemporary_and_Digital_Art_Fair_in_the_end\">Contemporary and Digital Art Fair, in the end\u2026<\/span><\/h3>\n<p>We are still at the start of what online art fairs will eventually evolve into. Softspot and their model (which is what CADAF is using) is imperfect but does create an \u201cimmersive\u201d experience. This is unlike some other online viewing experiences that can often feel like looking at a slideshow.<\/p>\n<p>Still, the difficulty of navigation is a major flaw and a reason that I would guess many visitors wouldn\u2019t stay around long enough to fully benefit from the fair (or make purchases like they might in person).<\/p>\n<p>One thing that became evident is that there\u2019s clearly still value to having an art advisor or art consultant who pre-selects artwork, artists or booths to visit for a client \u2013 even online. It may feel like something that one can do oneself, but with the \u201cendless internet\u201d (and the seemingly overwhelming nature of this fair) there is a clear benefit to curation online.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Navigating an online art fair CADAF\u2019s Mission Statement: &#13; \u201cCADAF supports the expansion of new media art through a dedicated program of art fairs, exhibitions and panel discussions around the world, to nurture and promote the most exciting talents in cultural innovation. Devoted to supporting digital initiatives in the art market, galleries, artists, and collectors, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":120187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[1885,53122,4292,824,4365,15857,2485],"dealstore":[],"offerexpiration":[],"class_list":["post-120186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","tag-art","tag-cadaf","tag-contemporary","tag-digital","tag-fair","tag-navigation","tag-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contemporary and Digital Art Fair (CADAF) Online navigation - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=120186\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contemporary and Digital Art Fair (CADAF) Online navigation - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Navigating an online art fair CADAF\u2019s Mission Statement: &#013; \u201cCADAF supports the expansion of new media art through a dedicated program of art fairs, exhibitions and panel discussions around the world, to nurture and promote the most exciting talents in cultural innovation. 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