{"id":119650,"date":"2025-03-08T08:44:22","date_gmt":"2025-03-08T08:44:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/mandatory-social-media-platforms-for-agricultural-businesses\/"},"modified":"2025-03-08T08:44:22","modified_gmt":"2025-03-08T08:44:22","slug":"mandatory-social-media-platforms-for-agricultural-businesses","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=119650","title":{"rendered":"&#8220;Mandatory&#8221; social media platforms for agricultural businesses"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-579033581043390658\" itemprop=\"description articleBody\">\n<span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2px;\"><span style=\"font-family: inherit;\">By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate<\/span><\/span><br \/>\n<span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><br \/>\n<span style=\"font-family: inherit;\"><br \/><\/span><br \/>\n<span style=\"font-family: inherit;\"><br \/><\/span><br \/>\n<\/p>\n<div class=\"MsoNormal\">\n<span style=\"font-family: inherit;\">Through an internet survey conducted by researchers at Penn State, Rutgers, Cornell, and New York University in 2013, 1,183 participants answered<br \/>\nquestions concerning their wine purchasing and consumption attitudes and<br \/>\nbehaviors and their demographic and socioeconomic status. Panelists were<br \/>\nscreened for being at least 21 years old, residing in one of the targeted mid-Atlantic states (New York, New Jersey, or Pennsylvania), and for having purchased and<br \/>\ndrank wine at least once within the previous year.<\/span><\/div>\n<p><span style=\"font-family: inherit;\"><br \/><\/span><br \/>\n<span style=\"font-family: inherit;\">This survey may be focused on wineries, but the data collected can be of use to many agricultural business types.\u00a0<\/span><span style=\"font-family: inherit; text-indent: 0in;\">Marketing is an<\/span><span style=\"font-family: inherit; text-indent: 0in; vertical-align: baseline;\"> integral part of doing business<\/span><span style=\"font-family: inherit; text-indent: 0in;\">.<\/span><span style=\"font-family: inherit; text-indent: 0in; vertical-align: baseline;\">\u00a0 U<\/span><span style=\"font-family: inherit; text-indent: 0in;\">sing social media to inform consumers<br \/>\nabout your products and events is an excellent way to build relationships.<\/span><\/p>\n<div style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;\">\n<br \/>\nJohn Gillespie, founder and CEO of Wine Opinions, a wine research company, stated in the article\u00a0<a href=\"http:\/\/bit.ly\/1XTg17K\" target=\"_blank\">&#8220;Who\u2019s Drinking Wine? A Look at the Wine Market Council\u2019s Latest Survey&#8221;<\/a>\u00a0that 66% of core wine drinkers (those w<span style=\"font-family: inherit;\">ho drink wine at least once a week) and<br \/>\n40% of marginal wine drinkers (those who drink wine less frequently than once a week) use the internet to get information about<\/span> wine. The article also said that more than half of all wine drinkers are on Facebook.<\/div>\n<p>\n<span style=\"vertical-align: baseline;\"><span style=\"font-family: inherit;\">Consumers who participated in our internet survey were asked to select from a provided list of social media platforms they felt were mandatory for a winery to offer. \u00a0As you can see by Figure 1, Facebook is the significant front-runner. \u00a0Over 40% of participants believed that this social media tool is &#8220;mandatory&#8221; for a winery to implement. \u00a0Other platforms like Twitter, Pinterest, Instagram, and YouTube were significantly less important to respondents.<\/span><\/span><\/p>\n<p>\n<span style=\"font-family: inherit;\"><b>Figure 1. Social media platforms that survey respondents believed were &#8220;mandatory&#8221; for a winery to implement.<\/b><\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiqLsNFVRsNw2GnxvsD39AiudpCWyvWEw1AIYHUovVcw9mY9ZnVoWEtqr1L2rtBO5p00kWfwS9LYt5PVcsAPabgHzBxoFPKWCjFb6MyYxeOonWjptPy0WRYxtPCA0K1kDx01vkWnC_73mKs\/s1600\/blog+11-5-15.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"165\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiqLsNFVRsNw2GnxvsD39AiudpCWyvWEw1AIYHUovVcw9mY9ZnVoWEtqr1L2rtBO5p00kWfwS9LYt5PVcsAPabgHzBxoFPKWCjFb6MyYxeOonWjptPy0WRYxtPCA0K1kDx01vkWnC_73mKs\/s400\/blog+11-5-15.png\" width=\"400\"\/><\/a><\/div>\n<div style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;\">\n<span style=\"font-size: 12pt; vertical-align: baseline;\"><span style=\"font-family: inherit;\">To learn more about social media marketing and the survey data, please see <a href=\"http:\/\/bit.ly\/1NfVVNB\" target=\"_blank\">video 5<\/a> in the series.<\/span><\/span><\/div>\n<p>\n<span style=\"font-size: 12pt; vertical-align: baseline;\">As an agricultural business owner, what social media platforms do you use? \u00a0Which one(s) seems to drive the most interaction with your customers?<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate Through an internet survey conducted by researchers at Penn State, Rutgers, Cornell, and New York University in 2013, 1,183 participants answered questions concerning their wine purchasing and consumption attitudes and behaviors and their demographic and socioeconomic status. Panelists were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":119651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[13743,11170,33565,10999,10909,10974],"dealstore":[],"offerexpiration":[],"class_list":["post-119650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-agricultural","tag-businesses","tag-mandatory","tag-media","tag-platforms","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Mandatory&quot; social media platforms for agricultural businesses - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=119650\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Mandatory&quot; social media platforms for agricultural businesses - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate Through an internet survey conducted by researchers at Penn State, Rutgers, Cornell, and New York University in 2013, 1,183 participants answered questions concerning their wine purchasing and consumption attitudes and behaviors and their demographic and socioeconomic status. Panelists were [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=119650\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-08T08:44:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1061\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=119650#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=119650\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"&#8220;Mandatory&#8221; social media platforms for agricultural businesses\",\"datePublished\":\"2025-03-08T08:44:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=119650\"},\"wordCount\":351,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=119650#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png\",\"keywords\":[\"Agricultural\",\"businesses\",\"Mandatory\",\"media\",\"Platforms\",\"Social\"],\"articleSection\":[\"Agriculture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=119650#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=119650\",\"url\":\"https:\/\/fivemor.com\/?p=119650\",\"name\":\"\\\"Mandatory\\\" social media platforms for agricultural businesses - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=119650#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=119650#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png\",\"datePublished\":\"2025-03-08T08:44:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=119650#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=119650\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=119650#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png\",\"width\":1061,\"height\":557},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=119650#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;Mandatory&#8221; social media platforms for agricultural businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Mandatory\" social media platforms for agricultural businesses - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=119650","og_locale":"en_US","og_type":"article","og_title":"\"Mandatory\" social media platforms for agricultural businesses - Som2ny Network","og_description":"By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate Through an internet survey conducted by researchers at Penn State, Rutgers, Cornell, and New York University in 2013, 1,183 participants answered questions concerning their wine purchasing and consumption attitudes and behaviors and their demographic and socioeconomic status. Panelists were [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=119650","og_site_name":"Som2ny Network","article_published_time":"2025-03-08T08:44:22+00:00","og_image":[{"width":1061,"height":557,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=119650#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=119650"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"&#8220;Mandatory&#8221; social media platforms for agricultural businesses","datePublished":"2025-03-08T08:44:22+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=119650"},"wordCount":351,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=119650#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png","keywords":["Agricultural","businesses","Mandatory","media","Platforms","Social"],"articleSection":["Agriculture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=119650#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=119650","url":"https:\/\/fivemor.com\/?p=119650","name":"\"Mandatory\" social media platforms for agricultural businesses - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=119650#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=119650#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png","datePublished":"2025-03-08T08:44:22+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=119650#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=119650"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=119650#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/blog11-5-15.png","width":1061,"height":557},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=119650#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"&#8220;Mandatory&#8221; social media platforms for agricultural businesses"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/119650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119650"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/119650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/119651"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119650"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=119650"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=119650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}