{"id":119176,"date":"2025-03-08T03:32:13","date_gmt":"2025-03-08T03:32:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/taking-advantage-of-the-minus-indicator\/"},"modified":"2025-03-08T03:32:13","modified_gmt":"2025-03-08T03:32:13","slug":"taking-advantage-of-the-minus-indicator","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=119176","title":{"rendered":"Taking Advantage of the Minus Indicator"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-7537449737471140112\" itemprop=\"description articleBody\">\n<p><span style=\"font-family: arial;\">Here&#8217;s data for customers with two life-to-date purchases. We&#8217;re measuring the probability of the customer buying in the next year.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjOxYFcj0B_S0wS5s35ov_1yBEDkdh9M8SWsWmOoYebWsgbBhWd7tr41XX7uQd74a3PVLeIpaJni9bDq6HenZt1ZyEW6LUHTBfrSHW9Sdj7G00S8_lcEKhv30uAWRVBByCWix_H-TrWxTUzAvk3673_BOA2kZ8aArvTIyWNByINliinjX8f5mX6UQ\/s1280\/mtd_20250222.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"720\" data-original-width=\"1280\" height=\"225\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjOxYFcj0B_S0wS5s35ov_1yBEDkdh9M8SWsWmOoYebWsgbBhWd7tr41XX7uQd74a3PVLeIpaJni9bDq6HenZt1ZyEW6LUHTBfrSHW9Sdj7G00S8_lcEKhv30uAWRVBByCWix_H-TrWxTUzAvk3673_BOA2kZ8aArvTIyWNByINliinjX8f5mX6UQ\/w400-h225\/mtd_20250222.jpg\" width=\"400\"\/><\/a><\/div>\n<p><span style=\"font-family: arial;\"><br \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">The arrow is important &#8230; that&#8217;s where the customer slumps to a lower Action Segment. At four months of recency, the customer has a 39.2% chance of buying in the next year. The customer just dropped from what I call a &#8220;Quality&#8221; Action Segment to a &#8220;Average&#8221; Action Segment.<\/span><\/p>\n<ul>\n<ul>\n<li><span style=\"font-family: arial;\">1 Month = 46.1% Rebuy Rate, Quality Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">2 Months = 43.2% Rebuy Rate, Quality Action Segment.<\/span><\/li>\n<li><span style=\"color: #a64d79; font-family: arial;\"><b>3 Months = 41.1% Rebuy Rate, Quality Action Segment.<\/b><\/span><\/li>\n<li><span style=\"font-family: arial;\">4 Months = 39.2% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">5 Months = 37.9% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">6 Months = 36.6% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">7 Months = 35.2% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">8 Months = 33.8% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">9 Months = 32.6% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">10 Months = 32.0% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">11 Months = 31.1% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<li><span style=\"font-family: arial;\">12 Months = 30.4% Rebuy Rate, Average Action Segment.<\/span><\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">At three month of recency, the customer is about to drop to a lower Action Segment. This is where the &#8220;minus&#8221; indicator kicks in, causing you to kick off an Action Stream to try to prevent the customer from falling to a lower-value segment.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Does that make sense?<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s data for customers with two life-to-date purchases. We&#8217;re measuring the probability of the customer buying in the next year. The arrow is important &#8230; that&#8217;s where the customer slumps to a lower Action Segment. At four months of recency, the customer has a 39.2% chance of buying in the next year. The customer just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":119177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[11653,35859],"dealstore":[],"offerexpiration":[],"class_list":["post-119176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-advantage","tag-indicator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taking Advantage of the Minus Indicator - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=119176\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking Advantage of the Minus Indicator - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s data for customers with two life-to-date purchases. 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