{"id":119032,"date":"2025-03-08T01:58:27","date_gmt":"2025-03-08T01:58:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/just-4-percent-of-u-s-iphone-users-opt-in-to-ad-tracking\/"},"modified":"2025-03-08T01:58:27","modified_gmt":"2025-03-08T01:58:27","slug":"just-4-percent-of-u-s-iphone-users-opt-in-to-ad-tracking","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=119032","title":{"rendered":"Just 4 percent of U.S. iPhone users opt in to ad tracking"},"content":{"rendered":"


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Sorry, Facebook.<\/p>\n

Apple released iOS 14.5<\/a> to the public at the end of April, which included the ability to stop apps from tracking your activity for ad targeting purposes<\/a>. New data shows just how popular the feature is.<\/p>\n

When a user opens, downloads, or updates an app for the first time after they download the new iOS, they have to opt in to letting that app track them. <\/p>\n

According to Verizon Media-owned Flurry Analytics<\/a>, almost everyone is saying “no, thanks.” Just around 4 percent of U.S. users have said “yes.”<\/p>\n

Flurry is an analytics tool that the company says is installed in 1 million apps. Since iOS 14.5’s public launch, it has been tracking the opt-in rate every day using data from 2.5 million devices. <\/p>\n

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That rate has consistently been around 4 percent for users in the United States. It’s significantly higher worldwide, with average daily opt-ins around 12 percent.<\/p>\n

iOS users who never want to be tracked don’t need to reject apps individually \u2014 they can simply go to Settings > Privacy > Tracking, and toggle “Allow Apps to Request to Track” off. <\/p>\n

Flurry data shows that only about 3 percent of iOS users in the U.S. have taken advantage of that feature. That low rate makes sense. When asking if an app can track you, Apple presents users with a pop-up. Turning off tracking entirely, however, requires users to proactively change their settings. <\/p>\n

Facebook has been a vocal opponent<\/a> to the iOS change, since it will impact its ability to offer targeting to advertisers. <\/p>\n

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Other companies<\/a>, like Snapchat and Twitter, have acknowledged that the change will likely impact their business. <\/p>\n

Whether you choose to opt out of targeted advertising tracking entirely, or be selective about who you give this access to, the blow to advertisers is a win for your privacy.<\/p>\n

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