{"id":118581,"date":"2025-03-07T21:17:28","date_gmt":"2025-03-07T21:17:28","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/net-conversion-acquires-elevate-the-outcome-expanding-direct-to-publisher-media-buying-power-marketing-communication-news\/"},"modified":"2025-03-07T21:17:28","modified_gmt":"2025-03-07T21:17:28","slug":"net-conversion-acquires-elevate-the-outcome-expanding-direct-to-publisher-media-buying-power-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=118581","title":{"rendered":"Net Conversion Acquires Elevate the Outcome,\u00a0Expanding Direct-to-Publisher Media Buying Power \u2013 Marketing Communication News"},"content":{"rendered":"


\n<\/p>\n

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Elevate the Outcome founder and CEO Mike Lyons to join the leadership team<\/strong><\/em><\/p>\n

Net Conversion<\/strong><\/a>, a leading media agency known for its data-driven approach and commitment to client success, today announced the acquisition of\u00a0Elevate the Outcome<\/a>, a specialized media buying firm known for its extensive direct-to-publisher relationships. The strategic acquisition enhances Net Conversion\u2019s ability to deliver comprehensive, full-funnel media solutions while driving increased efficiency and accountability for clients.<\/p>\n

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\"\"<\/a>
(L to R):\u00a0Jim Lyons\u00a0(Chief Growth Officer);\u00a0Kristina Canada\u00a0(Chief Marketing Officer);\u00a0Ryan Fitzgerald, (Co-Founder & Chief Executive Officer);\u00a0Brett Hughes (Chief Analytics Officer);\u00a0Mike Lyons\u00a0(Chief Investment Media Officer) \u2013 Net Conversion<\/em><\/figcaption><\/figure>\n<\/div>\n

As part of the acquisition, Mike Lyons, Founder and CEO of Elevate the Outcome<\/a>, joins Net Conversion<\/a>\u2019s leadership\u00a0team\u00a0as Chief Investment Media Officer. Lyons brings deep industry experience, including his previous roles growing various data driven agencies. The combined entity will be led by Net Conversion Co-Founder and CEO Ryan Fitzgerald.<\/p>\n

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\u201cMike and his talented team are a perfect cultural fit, sharing our relentless pursuit of continuous improvement for our clients,\u201d says Fitzgerald.<\/strong> \u201cTheir exceptional track record of results \u2014combined with Conversionomics, our proprietary technology platform \u2014 will enable us to drive even greater value for our partners.\u201d<\/p>\n<\/blockquote>\n

Both entities have focused on media innovation and the combined service offering will employ blockchain technology to enhance accountability and accuracy in media transactions, addressing industry concerns around ad fraud and brand safety. Additionally, AI-powered data analytics will help streamline campaign performance tracking and improve reporting capabilities.<\/p>\n

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\u201cIn today\u2019s evolving media landscape, advertisers need both efficiency and accountability,\u201d says Lyons.<\/strong> \u201cBy combining our direct-to-publisher relationships with Net Conversion\u2019s media buying and\u00a0analytics\u00a0capabilities, we\u2019re creating a model that can deliver premium placements with unprecedented transparency and cost efficiency for our clients.\u201d<\/p>\n<\/blockquote>\n

David Sant, who previously served as Head of Client Strategy at Elevate the Outcome, also joins Net Conversion<\/a>, bringing extensive experience from his roles at \u00a0as a former Bank of America executive. The acquisition adds approximately ten team members to Net Conversion\u2019s existing staff of 85 employees.<\/p>\n

The combined client roster includes notable brands such as AdventHealth, Groundworks, NBCUniversal, Viasat, and Sono Bello. Terms of the deal were not disclosed.<\/p>\n

Today\u2019s announcement coincides with Net Conversion\u2019s Annual \u201cLevel Up Your Impact\u201d Partner Summit taking place at the agency\u2019s office headquarters in Orlando.<\/p>\n

Source<\/strong>: Net Conversion<\/a><\/p>\n

\u00a0\u00a0Agency<\/a>, Appointment<\/a>, Aquisition<\/a>, Chief Investment Media Officer<\/a>, Elevate the Outcome<\/a>, Mike Lyons<\/a>, Net Conversion<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Elevate the Outcome founder and CEO Mike Lyons to join the leadership team Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, today announced the acquisition of\u00a0Elevate the Outcome, a specialized media buying firm known for its extensive direct-to-publisher relationships. The strategic acquisition enhances Net Conversion\u2019s ability to […]<\/p>\n","protected":false},"author":1,"featured_media":118582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11354,10958,12974,19550,52565,16997,8402,10999,2287,1820,52564,1783],"dealstore":[],"offerexpiration":[],"class_list":["post-118581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-acquires","tag-buying","tag-communication","tag-conversion","tag-directtopublisher","tag-elevate","tag-marketing","tag-media","tag-net","tag-news","tag-outcomeexpanding","tag-power"],"yoast_head":"\nNet Conversion Acquires Elevate the Outcome,\u00a0Expanding Direct-to-Publisher Media Buying Power \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=118581\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Net Conversion Acquires Elevate the Outcome,\u00a0Expanding Direct-to-Publisher Media Buying Power \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Elevate the Outcome founder and CEO Mike Lyons to join the leadership team Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, today announced the acquisition of\u00a0Elevate the Outcome, a specialized media buying firm known for its extensive direct-to-publisher relationships. 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