{"id":117953,"date":"2025-03-07T14:35:21","date_gmt":"2025-03-07T14:35:21","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/threads-tests-interests-display-on-user-profiles\/"},"modified":"2025-03-07T14:35:21","modified_gmt":"2025-03-07T14:35:21","slug":"threads-tests-interests-display-on-user-profiles","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=117953","title":{"rendered":"Threads Tests Interests Display on User Profiles"},"content":{"rendered":"


\n<\/p>\n

\n

Threads is working on another way to encourage people to follow other users in the app, with a new \u201cInterests\u201d field<\/a> now available on some user profiles.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"Threads<\/div>\n

As you can see in this example, shared by app researcher @faslu_35<\/a>, some Threads users are now being prompted to \u201cAdd interests\u201d to their profile via a pop-up notification. Tap through on that prompt, and you can add topics that you\u2019re interested in, and are thus likely to post about, which will then be displayed on to profile visitors.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Threads has been experimenting with the option for the last few weeks, with app researcher Alessandro Paluzzi also noting the feature in development<\/a>. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

And it\u2019s looking pretty polished, pretty close to final sign-off, so it does seem like this will be coming to all users some time soon.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Which, ideally, will help Threads to address a core retention problem that it\u2019s found with the app<\/a>, in that if creators can\u2019t build an audience, and see their follow count go up, they\u2019re less likely to keep posting.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Due to the shift to AI-based recommendations, and the prioritization of the \u201cFor You\u201d algorithmic-defined feed in almost every social app, following has become less of a focus, because users no longer need to follow individual profiles, as they can rely on the algorithm to show them the most relevant content each time they log in.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

That, of course, is by design. The apps benefit from having users rely on recommended content because it enables them to showcase more of the best material from across the app, as opposed to being confined to only displaying posts from each users\u2019 explicit follows. It also means that there\u2019s a never-ending stream of posts that each app can show to users to keep them engaged.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

So it makes sense that the platforms have shifted in this direction, but the downside then is that people are following fewer profiles as a result, because they no longer need to be so intentional to populate their feed.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Which has annoyed many creators, who\u2019ve complained that growing an audience on Threads is much harder than it had been on Twitter back in the day, while most have also found that their follower counts have plateaued, and even declined over time, ultimately leaving them less aligned to the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

And when you consider that only a fraction of any social platform\u2019s user base actually ever post anything at all (100% of the content on X is generated by just 20% of its audience<\/a>), losing their favor can have a significant impact on overall usage and engagement. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

That\u2019s why Threads updated its algorithm back in November<\/a> to put more emphasis on content posted by accounts that you follow, in the hopes of enhancing the connection between creators and users.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Anecdotally, speaking to creators who I know and follow, this hasn\u2019t had a huge impact, but maybe, by highlighting topics on profiles, that\u2019ll be another way to drive more people to hit \u201cfollow\u201d, which will then see more creators gain more exposure to these users.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

I can\u2019t hurt, as it\u2019s a fairly unintrusive display element. I doubt it\u2019ll have a huge impact either way, but it could be another way to help drive topical community engagement. \u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Threads is working on another way to encourage people to follow other users in the app, with a new \u201cInterests\u201d field now available on some user profiles. As you can see in this example, shared by app researcher @faslu_35, some Threads users are now being prompted to \u201cAdd interests\u201d to their profile via a pop-up […]<\/p>\n","protected":false},"author":1,"featured_media":117954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[727,32979,26077,11326,6151,21854],"dealstore":[],"offerexpiration":[],"class_list":["post-117953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-display","tag-interests","tag-profiles","tag-tests","tag-threads","tag-user"],"yoast_head":"\nThreads Tests Interests Display on User Profiles - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=117953\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Threads Tests Interests Display on User Profiles - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Threads is working on another way to encourage people to follow other users in the app, with a new \u201cInterests\u201d field now available on some user profiles. As you can see in this example, shared by app researcher @faslu_35, some Threads users are now being prompted to \u201cAdd interests\u201d to their profile via a pop-up […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=117953\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-07T14:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"617\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=117953#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=117953\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Threads Tests Interests Display on User Profiles\",\"datePublished\":\"2025-03-07T14:35:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=117953\"},\"wordCount\":559,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=117953#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp\",\"keywords\":[\"Display\",\"Interests\",\"Profiles\",\"tests\",\"Threads\",\"User\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=117953#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=117953\",\"url\":\"https:\/\/fivemor.com\/?p=117953\",\"name\":\"Threads Tests Interests Display on User Profiles - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=117953#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=117953#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp\",\"datePublished\":\"2025-03-07T14:35:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=117953#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=117953\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=117953#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp\",\"width\":617,\"height\":435},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=117953#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Threads Tests Interests Display on User Profiles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Threads Tests Interests Display on User Profiles - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=117953","og_locale":"en_US","og_type":"article","og_title":"Threads Tests Interests Display on User Profiles - Som2ny Network","og_description":"Threads is working on another way to encourage people to follow other users in the app, with a new \u201cInterests\u201d field now available on some user profiles. As you can see in this example, shared by app researcher @faslu_35, some Threads users are now being prompted to \u201cAdd interests\u201d to their profile via a pop-up […]","og_url":"https:\/\/fivemor.com\/?p=117953","og_site_name":"Som2ny Network","article_published_time":"2025-03-07T14:35:21+00:00","og_image":[{"width":617,"height":435,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=117953#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=117953"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Threads Tests Interests Display on User Profiles","datePublished":"2025-03-07T14:35:21+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=117953"},"wordCount":559,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=117953#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp","keywords":["Display","Interests","Profiles","tests","Threads","User"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=117953#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=117953","url":"https:\/\/fivemor.com\/?p=117953","name":"Threads Tests Interests Display on User Profiles - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=117953#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=117953#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp","datePublished":"2025-03-07T14:35:21+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=117953#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=117953"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=117953#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aHJlYWRzX2ludGVyZXN0czIucG5n.webp.webp","width":617,"height":435},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=117953#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Threads Tests Interests Display on User Profiles"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/117953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117953"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/117953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/117954"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117953"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=117953"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=117953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}