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Liquid Death, fresh off its first national Super Bowl ad<\/a>, has signed a multi-year deal with this year\u2019s champions, the Philadelphia Eagles<\/a>, to add the brand\u2019s iced teas to the concession lineup at the team\u2019s home stadium Lincoln Financial Field.<\/p>\n The move comes as Liquid Death digs deeper into mainstream professional sports, via alliances and cross-promotions, while riding high on a popular Super Bowl 59<\/a> commercial produced for a modest $350,000.\u00a0<\/p>\n The spot, \u201cSafe for Work,\u201d<\/a> landed in third place on EDO\u2019s Engagement Index<\/a> for the day, behind only T-Mobile and Ram trucks, proving 704% more effective than the average Big Game ad, per the researcher.<\/p>\n Liquid Death\u2019s CEO Mike Cessario<\/a>, a Philly native, said the Eagles could be leaning into the Liquid Death mojo \u201cin a bid to repeat\u201d their Big Game victory in 2026. Per his cheeky LinkedIn post, he said the arrangement will \u201cmurder the thirst of every Eagles fan\u2026And since our low-calorie iced tea contains natural caffeine and vitamins B12 and B6, it will enable fans to scream louder and longer to impact the outcome of games\u2014go Birds!\u201d<\/p>\n The brand becomes the Official Iced Tea Partner of the championship NFL team, having \u201crevolutionized the beverage industry with its creativity and marketing innovations\u201d while \u201cmaking it a priority to support the environment through its business model, which is something that aligns closely with our team\u2019s core values,\u201d according to Brian Napoli, senior vice president of corporate partnerships for the Eagles.<\/p>\n As part of the deal, Liquid Death<\/a> will have prominent placement at the stadium, including animated and static LED signage, as well as branding on the main concourse. The brand will also be embedded across the team\u2019s social platforms.<\/p>\n A related sweepstakes, launching prior to the 2025 NFL season, will give fans the chance to win club tickets to an Eagles home game, autographed swag, and access to an exclusive live concert. Retail partners are Acme and Wawa.<\/p>\n The Eagles deal gives Liquid Death<\/a> broader exposure to all-family audiences, bulking up an on-site distribution network that already includes bars, restaurants, music festivals, and Live Nation venues around the country.<\/p>\n Also on the sports front, the brand recently named its Liquid Death Pro Driver team. The fan-centric program has doled out $30,000 sponsor contracts<\/a> to three Nascar devotees, similar to brand endorsements bestowed on the sport\u2019s elite athletes.\u00a0 <\/p>\n <\/p>\nDon\u2019t drink and drive<\/strong><\/h4>\n