{"id":117557,"date":"2025-03-07T10:06:45","date_gmt":"2025-03-07T10:06:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/three-leasing-kpis-every-property-manager-should-track-to-optimize-their-business\/"},"modified":"2025-03-07T10:06:45","modified_gmt":"2025-03-07T10:06:45","slug":"three-leasing-kpis-every-property-manager-should-track-to-optimize-their-business","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=117557","title":{"rendered":"Three Leasing KPIs Every Property Manager Should Track to Optimize Their Business"},"content":{"rendered":"


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Published on March 4th, 2025
By Matthew Kaddatz<\/a><\/p>\n

According to the 2025 AppFolio Property Manager Benchmark Report<\/a>, m<\/span>aintaining high occupancy rates is the industry\u2019s top concern, with 20% more property managers identifying this as a threat compared to last year, <\/span>which means this year\u2019s leasing season will be more competitive than ever. Read on to find out the key performance indicators (KPIs) you should be tracking and how to optimize your leasing flow to turn leads into leases faster.<\/span><\/p>\n

What is an Optimal Leasing Flow?<\/b><\/h3>\n

While each property management business\u2019s leasing flow may look slightly different, there are certain steps everyone should follow to successfully convert leads to leases. An optimal leasing flow \u2014\u00a0one that fills vacancies quickly \u2014 should look like this:\u00a0<\/span><\/p>\n

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  1. Advertise units<\/span><\/li>\n
  2. Communicate with leads<\/span><\/li>\n
  3. Schedule showings<\/span><\/li>\n
  4. Process applications<\/span><\/li>\n
  5. Screen tenants<\/span><\/li>\n
  6. Sign leases<\/span><\/li>\n
  7. Help manage the move-in<\/span><\/li>\n<\/ol>\n

    To further optimize your leasing flow beyond these steps, you should monitor several KPIs. KPIs are important to evaluate on a regular basis, as they help you to better understand the health of your business and how you stack up to your competitors and\/or the previous year.<\/span><\/p>\n

    Top Three Leasing KPIs Property Managers Should Track\u00a0<\/b><\/h3>\n

    KPI 1: Leasing Performance<\/b><\/h4>\n

    The first and arguably the most important KPI you should track is your leasing performance, with the goal of identifying which leasing agents are attracting the most leads and establishing the ROI of your leasing efforts. When measuring leasing performance, there are a few metrics you should keep in mind, including:<\/span><\/p>\n