{"id":117021,"date":"2025-03-07T04:44:06","date_gmt":"2025-03-07T04:44:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/healthcare-tech-company-doubles-qualified-lead-volume-with-real-time-media-buying-platform\/"},"modified":"2025-03-07T04:44:06","modified_gmt":"2025-03-07T04:44:06","slug":"healthcare-tech-company-doubles-qualified-lead-volume-with-real-time-media-buying-platform","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=117021","title":{"rendered":"Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-preserver-spaces=\"true\">Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, organizations must ensure <\/span><span data-preserver-spaces=\"true\">their<\/span><span data-preserver-spaces=\"true\"> people and systems <\/span><span data-preserver-spaces=\"true\">are operating<\/span><span data-preserver-spaces=\"true\"> as efficiently and effectively as possible.<\/span><\/p>\n<p><strong><a class=\"editor-rtfLink\" href=\"http:\/\/www.coherehealth.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Cohere Health<\/span><\/a><\/strong><span data-preserver-spaces=\"true\"> is a healthcare technology company focused on improving the prior authorization process for healthcare providers, payers and patients. And like other B2B marketing organizations, especially those in high-growth mode, the Cohere marketing team constantly seeks efficiency and improved outcomes. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> The Cohere marketing team has worked with several traditional B2B publishers and lead aggregators to drive qualified leads into their sales pipeline. However, these players primarily employ highly manual and non-digital processes that slow time to market and increase costs. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Despite being fully allocated for Q4 2023, Cohere tested the <\/span><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.audyence.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Audyence<\/span><\/a><\/strong><span data-preserver-spaces=\"true\"> platform against their primary lead generation partner across cost-per-lead (CPL) efficiency, speed in delivery and ease of use and control over the process. Following a successful pilot, Cohere increased its usage of Audyence\u2019s <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.audyence.com\/platform\/real-time-demand\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Real-Time Demand platform<\/span><\/a><span data-preserver-spaces=\"true\"> in 2024 to drive more efficiency and performance from its lead generation efforts and investments. <\/span><\/p>\n<div class=\"second_para_all\">\n<div class=\"hs-cta-embed hs-cta-embed-159810800939\" style=\"max-width: 100%; max-height: 100%; width: 800px; height: 273.1875px;\" data-hubspot-wrapper-cta-id=\"159810800939\">\n<picture><source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 480px)\"\/><\/picture>\n<picture><img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23836458\/interactive-159810800939.png\" alt=\"Get the latest B2B Marketing News &amp; Trends delivered directly to your inbox!\"\/><\/picture>\n<\/div>\n<\/div>\n<h2>Driving Efficiency and Business Impact<\/h2>\n<p><span data-preserver-spaces=\"true\"> Audyence is a programmatic marketplace that is purpose-built for the real-time acquisition of CPL inventory at scale. The company aims to change how B2B brands, agencies and publishers transact by giving them complete transparency and control of the demand creation process. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Using Audyence to generate qualified customer prospects, Cohere\u2019s marketing team drove significant efficiencies and value for the company, including and 2X increase in qualified lead volume. In this case, qualified leads are leads that match company and title parameters and have taken action. Additionally, Cohere saw a 5X decrease in CPL. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Over the last nine months using Audyence, the marketing team has generated significant efficiency by delivering 66% of the company\u2019s HQLs for only 20% of the total demand spend. HQL is a qualified lead plus secondary hard action delivered directly to sales. <\/span><\/p>\n<h2>A Long-Term Lead Gen Partnership<\/h2>\n<p><span data-preserver-spaces=\"true\"> For the last three quarters of 2024, Cohere\u2019s marketing team worked with Audyence to execute campaigns targeting key companies from Cohere\u2019s designated target account list and the relevant buying personas for their solutions, which are senior-titled decision-makers in healthcare organizations. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Audyence\u2019s Real-Time Demand platform allowed the Cohere team to plan, activate and manage campaigns in one unified workflow with minimal resources, full transparency and process control. As a result, the company was able to improve lead quality and cost efficiency, increase agility, and accelerate overall speed-to-market, setting the foundation for a powerful, long-term lead-gen partnership.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> \u201cThe results we\u2019ve seen from working with Audyence in terms of campaign development, lead delivery and CPLs have been unprecedented,\u201d said Rehan Sajid, Director of Demand Generation, Cohere Health <\/span><span data-preserver-spaces=\"true\">in<\/span><span data-preserver-spaces=\"true\"> an interview with <\/span><em><span data-preserver-spaces=\"true\">Demand Gen Report<\/span><\/em><span data-preserver-spaces=\"true\">. \u201cAudyence has proven to be a valued partner that has a material positive impact on our lead gen efforts.\u201d <\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, organizations must ensure their people and systems are operating as efficiently and effectively as possible. Cohere Health is a healthcare technology company focused on improving the prior authorization process for healthcare providers, payers and patients. And like [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":117022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[51925,10958,3619,51926,38232,4391,51927,4086,27985,10999,51928,970,39915,13815,5107,1299],"dealstore":[],"offerexpiration":[],"class_list":["post-117021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b-media","tag-buying","tag-company","tag-demand-side-lead-gen","tag-doubles","tag-healthcare","tag-healthcare-tech","tag-lead","tag-lead-generation","tag-media","tag-media-partnerships","tag-platform","tag-qualified","tag-realtime","tag-tech","tag-volume"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=117021\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Ensuring timely and high-quality patient care is critical to success in the healthcare industry. 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