For example, Bill Bernbach famously said of our marketing profession:<\/p>\n \u201cOur job is to bring the dead facts to life.\u201d<\/em><\/p>\n So let\u2019s examine some famous Mad Men Marketing Quotes<\/strong>.<\/p>\n To see how these legends can continue to inspire us to create better marketing!<\/em><\/p>\n Each of these 7 Mad Men Marketing quotes teaches a key marketing lesson.<\/strong><\/p>\n Use them to improve your marketing, especially your social media and content.<\/p>\n Why?<\/em> \u201cThe aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.\u201d Peter F. Drucker<\/span>Click To Tweet<\/span><\/span><\/a><\/p>\n \u00a0<\/p>\n Actionable Mad Men Marketing Quote Lessons:<\/strong><\/p>\n \u201cAdvertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.\u201d Jay Chiat<\/strong><\/p>\n Actionable Mad Men Marketing Quote Lessons:<\/strong><\/p>\n \u201cGood advertising does not just circulate information. It penetrates the public mind with desires and belief.\u201d Leo Burnett<\/span>Click To Tweet<\/span><\/span><\/a> Actionable Mad Men Marketing Quote Lessons:<\/strong><\/p>\n \u201c[Brands] establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words \u2026 They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.\u201d Rosser Reeves<\/strong><\/p>\n Translation:<\/strong> Actionable Mad Men Marketing Quote Lessons:<\/strong><\/p>\n Founder of DDB, Bill Bernbach knew that to attract and engage buyers, it was critical for marketers to provide useful information that customers ACTUALLY wanted and needed in an eye-catching way. <\/em>This is at the heart of content marketing!<\/p>\n Further, Bernbach understood that: Actionable Mad Men Marketing Quote Lesson:<\/strong><\/p>\n Advertising giant David Ogilvy<\/a> understood the importance of getting your audience\u2019s attention in a cluttered media field.<\/p>\n Actionable Mad Men Marketing Quote Lessons:<\/strong><\/p>\n Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. <\/strong> John Wanamaker<\/p>\n It\u2019s surprising how contemporary merchant John Wanamaker sounds, especially based on Edelman\u2019s Trust Research<\/a>.<\/p>\n Actionable Mad Men Marketing Quote Lesson:<\/strong><\/p>\n \u00a0<\/p>\n As echoed in the words of these late mad men<\/p>\n The one thing that\u2019s been consistent over time and still holds true for marketing:<\/strong> BUT, remember that you need more than a list of Mad Men Marketing Quotes to improve your marketing.<\/p>\n![\"David](\"https:\/\/heidicohen.com\/wp-content\/uploads\/Mad_Men_Marketing_Quotes_-_How_To_Improve_Your_Results.jpg\")
<\/a>You can learn a lot by paying attention to the Mad Men marketing quotes. <\/em><\/p>\nMad Men Marketing Quotes: How To Improve Your Results<\/h2>\n
Because these words remain relevant today!<\/p>\nMad Men Marketing Quote: Peter F. Drucker<\/h3>\n
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Mad Men Marketing Quote: Jay Chiat<\/h3>\n
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Mad Men Marketing Quote: Leo Burnett<\/a><\/h3>\n
\nKnown for building iconic brands Burnett believed consumers needed more than unemotional information.<\/p>\n\n
Mad Men Marketing Quote: Rosser Reeves<\/h3>\n
Brands reduce friction for your audience<\/strong>. So it\u2019s easier remember your business and how it meets your needs. <\/em><\/p>\n\n
Mad Men Marketing Quote: Bill Bernbach<\/a><\/h3>\n
Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you\u2019re saying it like it\u2019s never been said before. <\/strong>Bill Bernbach<\/p>\n
Your brand had to provide unique, quality content your audience could use. <\/strong><\/p>\n\n
Mad Men Marketing Quote: David Ogilvy<\/a><\/h3>\n
\u201cThe headline is the \u2018ticket on the meat.\u2019 Use it to flag down readers who are prospects for the kind of product you are advertising.\u201d David Ogilvy<\/strong><\/p>\n\n
Mad Men Marketing Quote: John Wanamaker<\/h3>\n
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Mad Men Marketing Quotes Conclusion<\/h2>\n
Marketers must provide valuable information to their customers, regardless of format, platform, and device.<\/strong><\/p>\n