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When\u00a0most folks think about marketing, output comes to mind. Finished blog posts, ads, and campaigns take center stage.<\/p>\n
But, if you\u2019ve ever done marketing yourself, you know that output is just the tip of the iceberg. Most work goes into input \u2014 the planning and communication that ensure quality output. Marketing management is one aspect of this input that keeps everything running smoothly.<\/p>\n
Effective marketing management software automates and organizes the process to save time and add clarity. Based on years of experience, we selected 30 software to keep you on top of your work.<\/p>\n
[table of contents]<\/p>\n
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![\"CoSchedule](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-coschedule-marketing-suite.png\")
<\/p>\nCoSchedule Marketing Suite<\/a><\/p>\n<\/div>\n CoSchedule Marketing Suite<\/a>\u00a0is a family of the following four products that achieve many of the marketing management software features we covered:<\/p>\n Features included in the CoSchedule Marketing Suite<\/p>\n CoSchedule Social Calendar<\/a> lets you schedule all your marketing projects on a single calendar, including social media posts for publishing. Social Calendar offers powerful project scheduling and helps you save even more time with additional collaboration and automation features.<\/p>\n Plannuh<\/a><\/p>\n<\/div>\n The operational marketing management app Plannuh<\/a>\u00a0lets you plan campaigns, manage your budget, and measure your marketing performance. It automates the financial aspects of marketing for easy comparison with your marketing plan and operations. By letting you oversee your marketing plan and budget in the same place, Plannuh makes resource management<\/a>\u00a0much more straightforward.<\/p>\n ClickUp<\/a><\/p>\n<\/div>\n ClickUp<\/a>\u00a0is a multi-purpose project management software that you can tailor to marketing using existing or custom templates. Add your marketing projects and tasks, then slot them into a timeline for smoother project management<\/a>. Then, use the built-in collaboration features to comment on assignments and proof documents.<\/p>\n Team Gannt<\/a><\/p>\n<\/div>\n As its name suggests, TeamGantt<\/a>\u00a0organizes your work into a dynamic Gantt chart. The Gantt chart format places all of a project\u2019s steps into an ongoing timeline. TeamGantt kicks that visualization up a notch with features like commenting, task dependencies, and resource management.<\/p>\n Monday<\/a><\/p>\n<\/div>\n Monday<\/a>\u00a0combines project and task management with document collaboration to serve as a headquarters for your daily operations. This software has multiple views, including calendars, tables, and Gantt charts. You can also connect over 100 app integrations to sync projects and collaborate on files.<\/p>\n Jira<\/a><\/p>\n<\/div>\n Based on agile project management<\/a>, Jira\u2019s<\/a>\u00a0roots lie in bug and project tracking for developers. After the software\u2019s expansion into other markets, marketers can use Jira for product marketing and detailed work management<\/a>. Plus, it has a generous free plan for small teams.<\/p>\n Trello<\/a><\/p>\n<\/div>\n If you like kanban boards<\/a>, you\u2019ll love Trello<\/a>. This app organizes projects and tasks into cards on a board that you can swap around according to their status. Trello\u2019s \u201cpower-ups\u201d let you connect apps, add features, and change views to make your board truly yours.<\/p>\n Zoom<\/a><\/p>\n<\/div>\n Zoom<\/a>\u00a0is a video conferencing app with a free base plan, making it accessible to small businesses and personal users. If you really want to invest in your collaboration options, you can opt for a paid plan with features like mail, a calendar, cloud storage, and caption translation.<\/p>\n Slack<\/a><\/p>\n<\/div>\n Marketing teams use Slack<\/a>\u00a0to meet and discuss over text. This software excels at instant messaging and asynchronous collaboration because of its customizable channels. But remember that you\u2019ll need a paid plan if you want a long-term archive of your messages.<\/p>\n Microsoft Teams<\/a><\/p>\n<\/div>\n Microsoft Teams<\/a>\u00a0incorporates video meetings, group chats, online calls, and document collaboration into one software. Its features are geared towards internal collaboration over text, voice, and video. While it only offers paid plans, it has cheaper plans than Zoom and integrates with Microsoft 365\u2019s apps.<\/p>\n BambooHR<\/a><\/p>\n<\/div>\n BambooHR<\/a>\u00a0is a people management app that handles the entire employee experience. You can manage employee records, oversee the hiring process, onboard new team members, and track your team\u2019s work time. Think of this software as a jack-of-all-trades for your people ops workflow.<\/p>\n 15Five<\/a><\/p>\n<\/div>\n While BambooHR covers various aspects of the employee experience, 15five<\/a>\u00a0revolves around\u00a0employee engagement and performance. The tools in the 15five family gather employee feedback, guide performance reviews, manage employee growth goals, and help managers grow their skills.<\/p>\n Google Workspace<\/a><\/p>\n<\/div>\n Google Workspace<\/a>\u00a0comprises Google\u2019s most popular document management and collaboration apps \u2014 Gmail, Google Calendar, Google Drive, Google Docs, and Google Meet. While its core apps are free by default, you can pay for a Google Workspace plan to connect them through custom email, dedicated cloud storage, and user management.<\/p>\n Microsoft 365<\/a><\/p>\n<\/div>\n The software originally available under the Microsoft Office umbrella, plus some new friends, is now available in one bundle as Microsoft 365<\/a>. This package includes Word, Excel, and Powerpoint for creating fundamental office documents and other popular Microsoft products like OneDrive. If you\u2019re also interested in Teams, every Microsoft 365 plan includes it as well.<\/p>\n Adobe Creative Cloud<\/a><\/p>\n<\/div>\n Adobe Creative Cloud<\/a>\u00a0includes Adobe\u2019s software for photo editing, digital illustration, animation, and video editing, such as Photoshop and Premiere. These apps are some of the most well-known and used creative tech worldwide. Keep in mind that Adobe charges an early cancellation fee<\/a>\u00a0for its annual plan\u00a0if you aren\u2019t sure how long you want to commit to it.<\/p>\n GoVisually<\/a><\/p>\n<\/div>\n GoVisually\u2019s<\/a>\u00a0proofing platform allows marketers to collaborate with designers to add markups and annotations to designs. It also lets you review and compare revisions to give you complete control over the proofing process. If you manage marketing for an agency, this software also includes client collaboration features for easier review.<\/p>\n GoProof<\/a><\/p>\n<\/div>\n With GoProof<\/a>, you can oversee the entire creative collaboration process from brief to final version. In addition to proofing features, it provides creative brief templates and intake forms to ensure marketers and designers have the same vision in mind. GoProof also has an Adobe integration that delivers proofing features directly in apps like Photoshop.<\/p>\n Red Marker<\/a><\/p>\n<\/div>\n Think of Red Marker<\/a>\u00a0as a spell check, but instead of looking for spelling errors, it evaluates your marketing compliance<\/a>. This software looks out for phrasing in your marketing materials that could cause legal issues.<\/p>\n Litmus<\/a><\/p>\n<\/div>\n Litmus<\/a>\u00a0enables you to design and manage an email marketing<\/a>\u00a0campaign from the ground up. After you create an email in Litmus, you can analyze its performance, test different versions, and collaborate with others on your design.<\/p>\n WordPress<\/a><\/p>\n<\/div>\n WordPress<\/a>\u00a0offers an online content management system<\/a>\u00a0(CMS) and a downloadable option to add to your self-hosted website. Using the WordPress CMS, you can add content to your website, customize its appearance, and manage its functionality.<\/p>\n (Quick disclaimer: I also write for WordPress.com, but I was not involved in the decision to include WordPress on this list.)<\/em><\/p>\n HubSpot<\/a><\/p>\n<\/div>\n Looking for software to help you manage multiple channels and teams? HubSpot<\/a>\u00a0provides interconnected software for marketing, sales, customer service, and operations. Its marketing capabilities include automation, a CMS, email campaign management, and social media management.<\/p>\n ActiveCampaign<\/a><\/p>\n<\/div>\n ActiveCampaign<\/a>\u00a0automates marketing, email marketing, and sales. Use its email campaign, marketing automation, and sales tools together to create a smooth customer experience. This software also includes landing pages and forms for further customer engagement.<\/p>\n MailChimp<\/a><\/p>\n<\/div>\n If you\u2019ve heard of Mailchimp<\/a>, you might associate it with email only, but it also offers marketing automation and social media management. Many of its newer features use AI to offer suggestions for improving your content.<\/p>\n SproutSocial<\/a><\/p>\n<\/div>\n SproutSocial<\/a>\u00a0serves as an all-in-one social media management tool. In addition to the scheduling, publishing, and analytics features you\u2019d expect, it offers a managed DM inbox and social listening. Plus, its employee advocacy tools provide resources that help your team members share your social content.<\/p>\n Aprimo<\/a><\/p>\n<\/div>\n With Aprimo<\/a>, you can manage your marketing assets in the context of your current projects and budget. Aprimo provides asset, project, and budget management tools you can use individually or together.<\/p>\n Google Drive<\/a><\/p>\n<\/div>\n Whether on its own or as part of Google Workspace, Google Drive<\/a>\u00a0stores files and offers collaboration tools. If you don\u2019t have any special security considerations, you can use Google Drive as-is for free. For added security, invest in a Google Workspace plan that includes Drive.<\/p>\n Dropbox<\/a><\/p>\n<\/div>\n Dropbox<\/a>\u00a0provides encrypted cloud document storage in its base product. You can also add other Dropbox products for document signing, transfer, and backup. The free plan caps at 2GB of storage, so most teams must invest in a paid tier.<\/p>\n Google Analytics<\/a><\/p>\n<\/div>\n Google Analytics<\/a>\u00a0is a free tool for measuring and reporting your website performance. It tracks data like page visits and visitor behavior to help you understand what content resonates with your customers the most.<\/p>\n Heap<\/a><\/p>\n<\/div>\n If you want to capture your typical customer\u2019s journey on your website, Heap<\/a>\u00a0offers the tools for it. This software walks you through the actions your customers take on your website with its Session Replay feature. The Illuminate\u00a0feature points out parts of your website that might be holding your visitors back from taking action and suggests how to change them.<\/p>\n Wrike<\/a><\/p>\n<\/div>\n Wrike<\/a>\u00a0is a project management tool that offers seamless automated workflow planning, data visualization, and resource allocation. Customizable templates, reportable features, and detailed analytics using Wrike Analyze, makes Wrike stand out amongst their competitors.<\/p>\n Asana<\/a><\/p>\n<\/div>\n Asana<\/a>\u00a0handles all of a business’s product and project management in a single software. Asana provides a wide variety of features built to support any size business. With the use of real-time reporting, Asana Intelligence, and Kanban boards to track your work, your team is sure to find and cut the dead weight and thrive.<\/p>\n Basecamp<\/a><\/p>\n<\/div>\n Basecamp<\/a>\u00a0serves as an all-in-one project management software. Implementing Basecamp\u2019s features ensures smooth sailing and strong communication from start to finish throughout your projects. Schedule on time, chat in real-time, and organize big time.<\/p>\n Marketing management<\/a>\u00a0oversees a business\u2019s practical application of marketing to ensure it aligns with business goals. A marketing manager supervises and organizes these elements of marketing:<\/p>\n Marketing Manager Priorities<\/p>\n Marketing management software is a set of tools that help the user perform marketing management activities effectively through functions like:<\/p>\n Management Software Assists Users Through Functions Like:<\/p>\n What went into our decision to include the software on this list? These factors come into play:<\/p>\n Factors Considered When Assessing This List<\/p>\n When\u00a0most folks think about marketing, output comes to mind. Finished blog posts, ads, and campaigns take center stage. But, if you\u2019ve ever done marketing yourself, you know that output is just the tip of the iceberg. Most work goes into input \u2014 the planning and communication that ensure quality output. Marketing management is one aspect […]<\/p>\n","protected":false},"author":1,"featured_media":115469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[907,1349,5736,19015,43192,5984,8402,11345,11205,213],"dealstore":[],"offerexpiration":[],"class_list":["post-115466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business","tag-calendar","tag-discover","tag-discussion","tag-idea-board","tag-management","tag-marketing","tag-software","tag-solutions","tag-top"],"yoast_head":"\n\n\n
2. CoSchedule Social Calendar<\/h2>\n
![\"The](\"https:\/\/media.coschedule.com\/uploads\/2023\/08\/coschedule-social-calendar.png\")
<\/p>\n3. Plannuh<\/h2>\n
![\"Plannuh](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-plannuh-marketing-budgets.png\")
<\/p>\n4. ClickUp<\/h2>\n
![\"ClickUp](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-click-up-marketing-goals.png\")
<\/p>\n5. TeamGantt<\/h2>\n
![\"Team](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-team-gantt-marketing-projects.png\")
<\/p>\n6. Monday<\/h2>\n
![\"Monday](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-monday-scheduling.png\")
<\/p>\n7. Jira<\/h2>\n
![\"Jira](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-jira-planning-marketing.png\")
<\/p>\n8. Trello<\/h2>\n
![\"Trello](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-trello-tasks-collaboration.png\")
<\/p>\n9. Zoom<\/h2>\n
![\"Zoom](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-zoom-online-meeting-video-chat.png\")
<\/p>\n10. Slack<\/h2>\n
![\"Slack](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-slack-communication-chat-messaging.png\")
<\/p>\n11. Microsoft Teams<\/h2>\n
![\"Microsoft](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-microsoft-teams-collaborate-online-chat.png\")
<\/p>\n12. BambooHR<\/h2>\n
![\"BambooHR](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-bamboo-hr-people-management-human-resources.png\")
<\/p>\n13. 15five<\/h2>\n
![\"15Five](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-15five-employee-engagement-and-performance.png\")
<\/p>\n14. Google Workspace<\/h2>\n
![\"Google](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-google-workspace-document-management-google-platforms.png\")
<\/p>\n15. Microsoft 365<\/h2>\n
![\"Microsoft](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-microsoft-365-workplace-tools.png\")
<\/p>\n16. Adobe Creative Cloud<\/h2>\n
![\"Adobe](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-adobe-creative-studio-photos-and-videos-editing.png\")
<\/p>\n17. GoVisually<\/h2>\n
![\"GoVisually](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-go-visually-collab-marketers-and-designers.png\")
<\/p>\n18. GoProof<\/h2>\n
![\"GoProof](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-go-proof-create-collabrative-workflows.png\")
<\/p>\n19. Red Marker<\/h2>\n
![\"Red](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-red-marker-spell-check-marketing-compliance.png\")
<\/p>\n20. Litmus<\/h2>\n
![\"Litmus](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-litmus-email-marketing-campaigns-effective.png\")
<\/p>\n21. WordPress<\/h2>\n
![\"WordPress](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-wordpress-blog-page-publisher.png\")
<\/p>\n22. HubSpot<\/h2>\n
![\"HubSpot](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-hubspot-marketing-automation-cms-email.png\")
<\/p>\n23. ActiveCampaign<\/h2>\n
![\"ActiveCampaign](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-active-campaign-automation-marketing-platform.png\")
<\/p>\n24. Mailchimp<\/h2>\n
![\"MailChimp](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-mailchimp-social-media-mail-automation.png\")
<\/p>\n25. SproutSocial<\/h2>\n
![\"SproutSocial](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-sprout-social-media-management.png\")
<\/p>\n26. Aprimo<\/h2>\n
![\"Aprimo](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-aprimo-asset-management-budget-management-tools.png\")
<\/p>\n27. Google Drive<\/h2>\n
![\"Google](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-google-drive-file-storage-collaboration-tools.png\")
<\/p>\n28. Dropbox<\/h2>\n
![\"Dropbox](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-google-drop-box.png\")
<\/p>\n29. Google Analytics<\/h2>\n
![\"Google](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-google-analytics-customer-insight.png\")
<\/p>\n30. Heap<\/h2>\n
![\"Heap](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/30-Best-Marketing-Management-Software-Tools-heap-customer-journey-website-highlights.png\")
<\/p>\n31. Wrike<\/h2>\n
![\"Wrike](\"https:\/\/media.coschedule.com\/uploads\/2023\/08\/wrike-website.png\")
<\/p>\n32. Asana<\/h2>\n
![\"Asana](\"https:\/\/media.coschedule.com\/uploads\/2023\/08\/asana-website.png\")
<\/p>\n33. Basecamp<\/h2>\n
![\"Basecamp](\"https:\/\/media.coschedule.com\/uploads\/2023\/08\/basecamp.png\")
<\/p>\nFrequently Asked Questions About Marketing Management Software<\/div>\nWhat Is Marketing Management?<\/h2>\n
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What Is Marketing Management Software?<\/h2>\n
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What Makes Great Marketing Management Software?<\/h2>\n
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