{"id":114542,"date":"2025-02-28T03:59:22","date_gmt":"2025-02-28T03:59:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/swipe-get-the-cold-email-that-helped-build-a-million-dollar-coaching-business\/"},"modified":"2025-02-28T03:59:22","modified_gmt":"2025-02-28T03:59:22","slug":"swipe-get-the-cold-email-that-helped-build-a-million-dollar-coaching-business","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=114542","title":{"rendered":"[Swipe] Get the Cold Email That Helped Build a Million-Dollar Coaching Business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Last week, I showed you <a href=\"https:\/\/videofruit.com\/blog\/chris-jones-guerilla-realty\/\" target=\"_blank\" rel=\"noopener\">how Chris Jones has used 1 marketing strategy<\/a> to grow his coaching business for realtors to $1.1 million in annual sales:<\/p>\n<p>He cold emails other people who have realtors in their audience and asks if he can teach that audience something cool.<\/p>\n<p>It\u2019s a win-win partnership:<\/p>\n<p>The partner gets quality content for their audience (and Chris promotes them to his email list).<\/p>\n<p>Chris gets a warm introduction to an audience full of his ideal customers.<\/p>\n<p>Today, I want to give you the cold email he used to snag a guest webinar partnership that landed him $5,000 in initial sales and so many evergreen leads and sales that Chris says there\u2019s no way to put a figure on how valuable it\u2019s been for his business.<\/p>\n<p>But first \u2014 a few quick deets before we jump into the email:<\/p>\n<ul>\n<li>Chris wrote this email to the owner of a Facebook group for realtors called Next Level Agents.<\/li>\n<li>The goal was to get him to agree to let Chris deliver a free webinar to the 27k+ members of the group.<\/li>\n<li>Chris had no connection to the guy, other than the fact that he\u2019d cold pitched him 3 times in the past and gotten no\u2019s every time.<\/li>\n<\/ul>\n<p>Also, when you look at the email, keep an eye out for these key elements:<\/p>\n<ul>\n<li><strong>Relational Anchors:<\/strong> These show you have a connection to the partner (even if the connection is just that you\u2019re a fan of their work). It proves you\u2019re not some random weirdo trying to spam them.<\/li>\n<li><strong>Win for the Partner:<\/strong> This explains why the partnership will benefit them.<\/li>\n<li><strong>Simple Ask:<\/strong> This makes responding easy for the partner. They should be able to reply \u201cyes\u201d or \u201cno\u201d to your email.<\/li>\n<\/ul>\n<p>Alright, with those in mind, let\u2019s check out Chris\u2019s email:<\/p>\n<p><a href=\"http:\/\/videofruit.com\/wp-content\/uploads\/2023\/05\/4-2.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-8644\" src=\"https:\/\/videofruit.com\/wp-content\/uploads\/2023\/05\/4-2-1024x684.png\" alt=\"\" width=\"640\" height=\"428\" srcset=\"https:\/\/videofruit.com\/wp-content\/uploads\/2023\/05\/4-2-1024x684.png 1024w, https:\/\/videofruit.com\/wp-content\/uploads\/2023\/05\/4-2-300x200.png 300w, https:\/\/videofruit.com\/wp-content\/uploads\/2023\/05\/4-2-768x513.png 768w, https:\/\/videofruit.com\/wp-content\/uploads\/2023\/05\/4-2-1536x1025.png 1536w, https:\/\/videofruit.com\/wp-content\/uploads\/2023\/05\/4-2.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\"\/><\/a><\/p>\n<p>Pretty simple, right?<\/p>\n<p>But when you look closely, you can see that EVERY element of this cold pitch email is intentional.<\/p>\n<p>Chris included not one but TWO relational anchors:<\/p>\n<ul>\n<li><strong>Anchor #1:<\/strong> He mentioned a specific podcast episode from Kevin. This is what we call a \u201cconsumption\u201d anchor. It lets your potential partner know right away that this isn\u2019t just some copy\/paste template you\u2019re spamming hundreds of people with. And it shows you understand their audience.<\/li>\n<li><strong>Anchor #2:<\/strong> He mentioned that he shared the episode with his audience. This is what we call a \u201cpromotion\u201d anchor. It\u2019s hard to ignore someone when they\u2019re literally promoting your work.<\/li>\n<\/ul>\n<p>Beyond that, the pitch is short and to-the-point, the win for the partner is clear, and the simple ask makes replying easy.<\/p>\n<p>When you nail those elements, it\u2019s pretty hard to screw up a pitch email.<\/p>\n<p>You won\u2019t ALWAYS get a \u201cyes,\u201d but at the very least, you\u2019ll get a polite \u201cno\u201d that might turn into a yes in the future. And that\u2019s pretty dang valuable.<\/p>\n<p><span style=\"font-size: 24px;\"><strong>Whose audience would you LOVE to get in front of?<\/strong><\/span><\/p>\n<p>You can easily use this cold email from Chris as a template to reach out to them \u2014 even if your audience is much smaller.<\/p>\n<p>And if you need an extra dose of encouragement, <a href=\"https:\/\/videofruit.com\/blog\/chris-jones-guerilla-realty\/\" target=\"_blank\" rel=\"noopener\">check out my full interview with Chris<\/a> about his journey from a 6- to 7-figure coaching business.<\/p>\n<p><strong>P.S.<\/strong> You can also do what Chris did\u2026<\/p>\n<p>Hire my team and me to create a custom marketing plan for your business and coach you through executing it \u2014 <strong>with guaranteed results.<\/strong><\/p>\n<p>Interested in what that would look like?<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-booking_emails-brd-news-short-case-study-chris-jones5-23-22-email-cta-a\">Book a Strategy Session with my team now.<\/a><\/p>\n<p>On the call we will:<\/p>\n<ul>\n<li>Look under the hood of your business.<\/li>\n<li>Get to know your audience and best fit clients.<\/li>\n<li>Show you real examples of the types of partnerships that would work best for you (webinars are just ONE kind).<\/li>\n<li>Walk you through the approach you could take to make partnerships your #1 growth channel.<\/li>\n<li>If it\u2019s a good fit, show you what it would look like for us to coach you like we coached Chris.<\/li>\n<\/ul>\n<p>Interested?<\/p>\n<p><a href=\"https:\/\/lp.growthtools.com\/apply-course?source=owned_aud-booking_emails-brd-news-short-case-study-chris-jones5-23-22-email-cta-a\">Grab a spot on our calendar now before they fill up.<\/a><\/p>\n<\/p><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1567373333407372');\nfbq('track', 'PageView');\nfbq('track', 'ViewContent');\n\/\/ Delay pixel fire by 30 seconds\nvar seconds = 30;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_30');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 60 seconds\nvar seconds = 60;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_60');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 90 seconds\nvar seconds = 90;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_90');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 120 seconds\nvar seconds = 120;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_120');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 150 seconds\nvar seconds = 150;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_150');\n}, seconds * 1000);\n\/\/ Delay pixel fire by 180 seconds\nvar seconds = 180;\nsetTimeout(function() {\n  fbq('track', 'ViewContent_180');\n}, seconds * 1000);\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I showed you how Chris Jones has used 1 marketing strategy to grow his coaching business for realtors to $1.1 million in annual sales: He cold emails other people who have realtors in their audience and asks if he can teach that audience something cool. It\u2019s a win-win partnership: The partner gets quality [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":114543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[5293,907,14000,1557,13093,17678,49028,42955],"dealstore":[],"offerexpiration":[],"class_list":["post-114542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-build","tag-business","tag-coaching","tag-cold","tag-email","tag-helped","tag-milliondollar","tag-swipe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Swipe] Get the Cold Email That Helped Build a Million-Dollar Coaching Business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=114542\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Swipe] Get the Cold Email That Helped Build a Million-Dollar Coaching Business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Last week, I showed you how Chris Jones has used 1 marketing strategy to grow his coaching business for realtors to $1.1 million in annual sales: He cold emails other people who have realtors in their audience and asks if he can teach that audience something cool. 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