{"id":114433,"date":"2025-02-28T02:29:22","date_gmt":"2025-02-28T02:29:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/2024-e-commerce-holiday-trends-and-critical-dates-for-q4-planning\/"},"modified":"2025-02-28T02:29:22","modified_gmt":"2025-02-28T02:29:22","slug":"2024-e-commerce-holiday-trends-and-critical-dates-for-q4-planning","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=114433","title":{"rendered":"2024 E-commerce Holiday Trends and Critical Dates for Q4 Planning"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p style=\"text-align: center\"><span style=\"font-size: 18px\"><strong>**Join us for A Free Webinar on 2024 e-commerce holiday Ideas on planning\u00a0 on August 22, 2024**<\/strong><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-size: 18px\"><strong><a href=\"https:\/\/v9digital.zoom.us\/webinar\/register\/WN_Ee71eUgJRkqofM34HKhz9Q#\/registration\" target=\"_blank\" rel=\"noopener\">Register Here<\/a>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400\">The holiday season is creeping up on us, and if you\u2019re running an e-commerce business, it\u2019s time to get your game plan together. 2024 is shaping up to be a bit of a wild ride, so let&#8217;s talk about what you need to know to crush Q4.<\/span><\/p>\n<p style=\"text-align: center\">\n<p><em><span style=\"font-weight: 400\">First, here are a few e-commerce holiday trends to keep in mind for your planning:<\/span><\/em><\/p>\n<h2>E-commerce Holiday Trends:<\/h2>\n<h3><b>1. The Holiday Shopping Season Is Starting Earlier Than Thanksgiving<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A lot of brands denote Thanksgiving as when the holiday shopping madness starts. But, <a href=\"https:\/\/www.salsify.com\/hubfs\/2024\/Content\/HolidayToolkit2024\/Salsify%202024%20Holiday%20Consumer%20Research%20Report.pdf\" target=\"_blank\" rel=\"noopener\">studies tell us that 27% of shoppers plan to start in October<\/a>. That\u2019s right; before you even think about carving the turkey, people are already checking off their lists.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">A few ideas on what you can do about this:\u00a0<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get those holiday campaigns out early\u2014like October early.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Throw in some \u201cearly bird\u201d deals to lure in the planners.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure your site is running smoothly because the last thing you need is a meltdown before the main event.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get ready for Amazon\u2019s October Prime Day, which is now considered the new holiday shopping kick-off event.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>2. Don\u2019t Ignore Thanksgiving<\/b><\/h3>\n<p><span style=\"font-weight: 400\">More people are dodging awkward family convos by diving into some retail therapy. As such, Thanksgiving Day is becoming a prime shopping time for folks who\u2019d rather scroll than socialize. In 2009, c<a href=\"https:\/\/www.enterpriseappstoday.com\/stats\/thanksgiving-statistics.html\" target=\"_blank\" rel=\"noopener\">onsumers spent 5.29 billion<\/a> in online shopping on Thanksgiving Day alone.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Tips for Businesses:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Why not give them what they want? Drop some killer deals on Thanksgiving Day.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hit your customers with some timely emails and social posts\u2014let them know your deals are just a click away.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make sure your mobile site is on point. Let\u2019s face it: They\u2019ll likely be shopping from the couch.<\/span><\/li>\n<\/ul>\n<h3><b>3. Yes, Black Friday, Small Business Saturday &amp; Cyber Monday Are Still Big<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Every year, clients still ask us if Black Friday, Small Business Saturday, and Cyber Monday are still a big deal, and the short answer is yes, yes they are. Black Friday is still a heavyweight champ, but Small Business Saturday and Cyber Monday are nothing to sneeze at. In fact, <a href=\"https:\/\/www.statista.com\/statistics\/1192909\/amount-of-people-who-shopped-black-friday-weekend-in-the-us\/\" target=\"_blank\" rel=\"noopener\">the number of people shopping on Thanksgiving weekend has been steadily growing<\/a> post-COVID.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Tips for Businesses:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get special deals ready for each of these days\u2014people will be expecting them.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make sure your online and in-store experiences are seamless because shoppers will hit both, especially Gen X.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For Black Friday, have a deal that\u2019s unique to that day and feel very special &amp; hard-hitting.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On Small Business Saturday, share your story. People love supporting local, so let them know what makes you special.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On Cyber Monday, make it easy to buy stuff across your website (think free shipping, % off on all products, etc.)\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>4. Hanukkah and Kwanzaa: Important Gift-Giving Holidays<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Don\u2019t forget about Hanukkah and Kwanzaa. These holidays might not get as much hype as Christmas, but they\u2019re key gift-giving times for a lot of people. Recognizing these holidays in your marketing can help you connect with a broader audience and show that your brand is inclusive.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Tips for Businesses:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tailor some campaigns specifically for Hanukkah and Kwanzaa.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Think about offering some themed products or bundles that resonate with these holidays.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use inclusive messaging and visuals that speak to all your customers.<\/span><\/li>\n<\/ul>\n<h3><b>5. National Free Shipping Day Is Gaining Traction<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Free Shipping Day on Dec 14\u00a0 has been picking up steam. It\u2019s perfect for all those last-minute shoppers who want to squeeze in a few more gifts without shelling out extra for shipping.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Tips for Businesses:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promote free shipping like it\u2019s going out of style. This day is a great way to reel in those procrastinators.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have a plan to handle the rush\u2014don\u2019t let shipping delays wreck your holiday cheer.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make sure your shipping deadlines are crystal clear on your site\u2014nobody wants to deal with \u201cwhere\u2019s my package?\u201d emails.<\/span><\/li>\n<\/ul>\n<h3><b>6. Don\u2019t Forget to Communicate Your Brand\u2019s Last Shipping Day<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Speaking of shipping\u2014nothing says \u201cI didn\u2019t plan ahead\u201d like a gift that shows up after Christmas. Your customers need to know when they absolutely have to place their order if they want it under the tree by December 25. Don\u2019t make them guess\u2014spell it out!<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Tips for Businesses:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Plaster that last shipping day everywhere\u2014homepage, checkout, emails, you name it.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send out reminders as the date approaches\u2014give them a nudge to avoid disappointment.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If you offer expedited shipping, now\u2019s the time to highlight it\u2014some people will pay extra to make sure their gift arrives on time.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be ready to flip gears after that date and offer digital options for last-minute gifts &amp; maybe some great printouts so that someone can print it and put it in a stocking to represent a gift card or a gift on the way.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Critical Dates for 2024 Ecommerce Holiday Planning<\/b><\/h2>\n<p><span style=\"font-weight: 400\">These are the key moments you need to be aware of in Q4.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30830\" src=\"https:\/\/eqxngnzxcv7.exactdn.com\/wp-content\/uploads\/Val-Master-Deck-Layouts-22.png?lossy=1&amp;ssl=1\" alt=\"2024 Ecommerce Holiday Calendar\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><b>October Prime Day (Date TBD)<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> Amazon has started launching a second Prime Day in October, and it\u2019s seeming more and more that this is the main kick-starter for holiday shopping. They <\/span><a href=\"https:\/\/www.cbsnews.com\/essentials\/next-prime-day-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">haven\u2019t announced <\/span><\/a><span style=\"font-weight: 400\">if they are doing it this year yet, but most marketers are expecting it.\u00a0<\/span><\/li>\n<\/ul>\n<h4><b>Election Day (November 5)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> Okay, this one isn\u2019t about shopping, but it\u2019s a big day in the U.S. and can affect how people feel\u2014and spending.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep an eye on the political climate\u2014consumer sentiment can shift quickly, especially with your social media strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Consider holding off on your biggest promotions until after the dust settles.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>Thanksgiving (November 28)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> More people shop on Thanksgiving to avoid Black Friday craziness.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Idea: <\/b><span style=\"font-weight: 400\">Offer Thanksgiving Day-only deals to get a jump on the competition.<\/span><\/li>\n<\/ul>\n<h4><b>Black Friday (November 29)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> Still the heavyweight champ of shopping days.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bring out the big guns\u2014your best deals should be front and center.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make sure your site can handle the traffic\u2014downtime is a killer.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>Small Business Saturday (November 30)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> It\u2019s all about supporting local, and customers love that.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Share your story\u2014let customers know why supporting your business matters.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get involved in community events or promotions to boost your visibility.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>Cyber Monday (December 2)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> It\u2019s the day for online shopping, especially for tech lovers.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Extend your Black Friday deals to keep the momentum going or create a special Cyber Monday deal.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use targeted email campaigns to remind customers about your offers.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>Green Monday (December 9)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> It\u2019s the second-best day for online holiday sales\u2014think of it as Cyber Monday\u2019s little sister.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Focus on eco-friendly products or deals to align with the \u201cgreen\u201d theme.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Push last-minute offers to capture those who are still shopping.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>National Free Shipping Day (December 14)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> Perfect for nudging those last-minute shoppers over the finish line.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Highlight your free shipping offer\u2014it\u2019s the hook you need to reel in those stragglers.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>Last Day for Guaranteed Christmas Delivery (Brand-Specific)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> Customers need to know when their last chance is to get gifts on time.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make this date impossible to miss\u2014banner it across your site and in your emails.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer expedited shipping for those who are cutting it close.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>Super Saturday\/Panic Saturday (December 21)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> The last big shopping day before Christmas\u2014cue the panic buying.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Idea: <\/b><span style=\"font-weight: 400\">Run last-minute promotions to catch those final shoppers.<\/span><\/li>\n<\/ul>\n<h4><b>Hanukkah (December 7-15)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> A key gift-giving holiday for the Jewish community.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Highlight products or deals that would make great Hanukkah gifts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Show your inclusivity\u2014create content and visuals that celebrate Hanukkah traditions.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><b>Kwanzaa (December 26 &#8211; January 1)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><b>Why It&#8217;s Important:<\/b><span style=\"font-weight: 400\"> Celebrates African heritage and culture, with gift-giving as a part of the tradition.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tips for Businesses:<\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create content that honors and respects Kwanzaa traditions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Focus on products that align with the values of Kwanzaa, like community and creativity.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Deep Breaths! The 2024 holiday season is probably going to be a whirlwind, but with a solid plan in place, you can come out on top. Start early, stay flexible, and keep your customers\u2019 needs front and center. If you need any ideas or support to kick-start your holiday planning, join us for a <a href=\"https:\/\/v9digital.zoom.us\/webinar\/register\/WN_Ee71eUgJRkqofM34HKhz9Q#\/registration\" target=\"_blank\" rel=\"noopener\">free holiday planning webinar<\/a> on August 22. Or, if you need a little extra TLC, here are a few things we can help you with ahead of the holidays:<\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/www.v9digital.com\/lets-talk\/\">Holiday Planning Ideation &amp; Consulting<\/a><\/li>\n<li><a href=\"https:\/\/www.v9digital.com\/services\/seo\/\">SEO &amp; Content<\/a> &#8211; Let&#8217;s make sure your products &amp; deals are getting maximum visibility<\/li>\n<li><a href=\"https:\/\/www.v9digital.com\/services\/social-media\/\">Social Media<\/a> &#8211; Every promotion should have a social &amp; email strategy behind it; we can help with this!<\/li>\n<li><a href=\"https:\/\/www.v9digital.com\/services\/analytics\/\">Analytics &amp; Data<\/a> &#8211; Make sure you have the right information and data so that you can make fast decisions throughout Q4.<\/li>\n<\/ol>\n<p>A little bit about us: Volume Nine is a boutique <a href=\"http:\/\/www.v9digital.com\">digital marketing agency<\/a> that has been helping brands grow organically and knocking their revenue goals out of the park for almost 20 years.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>**Join us for A Free Webinar on 2024 e-commerce holiday Ideas on planning\u00a0 on August 22, 2024** Register Here\u00a0 The holiday season is creeping up on us, and if you\u2019re running an e-commerce business, it\u2019s time to get your game plan together. 2024 is shaping up to be a bit of a wild ride, so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":114434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11082,14340,11161,2697,10922,11604],"dealstore":[],"offerexpiration":[],"class_list":["post-114433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-critical","tag-dates","tag-ecommerce","tag-holiday","tag-planning","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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