{"id":114062,"date":"2025-02-27T21:20:39","date_gmt":"2025-02-27T21:20:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-32\/"},"modified":"2025-02-27T21:20:39","modified_gmt":"2025-02-27T21:20:39","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-32","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=114062","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


\n<\/p>\n

\n

Cuervo Posts $2.2 Billion In Sales, With Higher-End Tequilas Lifting Margins<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFebruary 27, 2025<\/a><\/span><\/p>\n

Grupo Cuervo saw net sales slip 3% to $2.2 billion organically at constant currency last year on volume down 6% to 25 million cases. EBITDA was up 17% to $436 million, however, boosted by higher margins. The company attributed the volume drop to double-digit declines for its RTDs, noting that \u201cmarket saturation and competition from smaller-format presentations\u201d created challenges, especially in the U.S. and Canada.<\/p>\n

Cuervo\u2019s U.S. and Canada region was down 2% on a like-for-like basis at constant currency to $1.23 billion for the full year on a 4% volume decline to 14.3 million cases. Volume losses accelerated to nearly 20% in the fourth quarter, as the company cited \u201cdestocking efforts at the distributor level to ensure better shipment and depletion alignment for 2025.\u201d<\/p>\n

According to Impact Databank, Jose Cuervo Tequila dipped 2% to 4.92 million cases in the U.S. last year, while 1800 was down 2.6% to 2 million cases. But Cuervo saw growth at the higher end, with Gran Centenario up 12% to 271,000 cases and Gran Coramino rising 30% to 90,000 cases. In mezcal, 400 Conejos was up 38% to 70,000 cases. The company\u2019s Tequila-based cocktails dragged down volume, with Jose Cuervo Margaritas decreasing 12% to 2.3 million cases and 1800 Ultimate Margarita down 17% to 860,000 cases.<\/p>\n

Grupo Cuervo fared worse outside of the U.S., with volume in Mexico down 9.3% to 6.8 million cases for the year, coupled with a 7.8% decline to 4.3 million cases in the rest of the world.<\/p>\n

\u201cWe face an industry landscape shaped by evolving market conditions,\u201d the company said. \u201cFollowing 2024\u2019s industry contraction, our primary goal is to stabilize and build on last year\u2019s market share gains. We will focus on aligning shipments with depletions, sustaining premiumization efforts, and strengthening operational resilience. While we expect growth to be modest, we are committed to optimizing performance.\u201d\u2014Shane English<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Proximo Spirits\u2014Key Brands in the U.S.<\/strong>
<\/strong>(thousands of 9-liter case depletions)<\/small><\/td>\n<\/tr>\n<\/thead>\n
Brand<\/th>\nType<\/th>\n2023<\/th>\n2024E<\/th>\nPercent
Change1<\/sup><\/th>\n<\/tr>\n
Jose Cuervo<\/td>\nTequila<\/td>\n5,020<\/td>\n4,920<\/td>\n-2.0%<\/td>\n<\/tr>\n
Jose Cuervo Margaritas<\/td>\nPre-Mixed Cocktail<\/td>\n2,570<\/td>\n2,275<\/td>\n-11.5%<\/td>\n<\/tr>\n
1800<\/td>\nTequila<\/td>\n2,100<\/td>\n2,045<\/td>\n-2.6%<\/td>\n<\/tr>\n
1800 Ultimate Margarita<\/td>\nPre-Mixed Cocktail<\/td>\n1,035<\/td>\n860<\/td>\n-17.0%<\/td>\n<\/tr>\n
Pendleton<\/td>\nCanadian Whisky<\/td>\n522<\/td>\n506<\/td>\n-3.0%<\/td>\n<\/tr>\n
The Kraken<\/td>\nImported Rum<\/td>\n378<\/td>\n340<\/td>\n-10.0%<\/td>\n<\/tr>\n
Gran Centenario<\/td>\nTequila<\/td>\n242<\/td>\n271<\/td>\n12.0%<\/td>\n<\/tr>\n
Proper No. 12<\/td>\nIrish Whiskey<\/td>\n309<\/td>\n269<\/td>\n-13.0%<\/td>\n<\/tr>\n
Bushmills<\/td>\nIrish Whiskey<\/td>\n185<\/td>\n170<\/td>\n-8.5%<\/td>\n<\/tr>\n
Maestro Dobel<\/td>\nTequila<\/td>\n131<\/td>\n129<\/td>\n-2.0%<\/td>\n<\/tr>\n
Gran Coramino<\/td>\nTequila<\/td>\n70<\/td>\n90<\/td>\n29.5%<\/td>\n<\/tr>\n
400 Conejos<\/td>\nMezcal<\/td>\n51<\/td>\n70<\/td>\n37.5%<\/td>\n<\/tr>\n
Total Key Brands2<\/sup><\/th>\n12,613<\/td>\n11,944<\/td>\n-5.3%<\/td>\n<\/tr>\n<\/tbody>\n
1 Based on unrounded data.
2 Addition of columns may not agree due to rounding.
Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/small><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : 1800<\/a>, Gran Centenario<\/a>, Gran Coramino<\/a>, Grupo Cuervo<\/a>, Jose Cuervo<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Cuervo Posts $2.2 Billion In Sales, With Higher-End Tequilas Lifting Margins February 27, 2025 Grupo Cuervo saw net sales slip 3% to $2.2 billion organically at constant currency last year on volume down 6% to 25 million cases. EBITDA was up 17% to $436 million, however, boosted by higher margins. The company attributed the volume […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-114062","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=114062\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Cuervo Posts $2.2 Billion In Sales, With Higher-End Tequilas Lifting Margins February 27, 2025 Grupo Cuervo saw net sales slip 3% to $2.2 billion organically at constant currency last year on volume down 6% to 25 million cases. EBITDA was up 17% to $436 million, however, boosted by higher margins. The company attributed the volume […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=114062\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T21:20:39+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=114062#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=114062\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Exclusive news and research on the wine, spirits and beer business\",\"datePublished\":\"2025-02-27T21:20:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=114062\"},\"wordCount\":433,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Beer\",\"Business\",\"EXCLUSIVE\",\"NEWS\",\"Research\",\"spirits\",\"Wine\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=114062#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=114062\",\"url\":\"https:\/\/fivemor.com\/?p=114062\",\"name\":\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-02-27T21:20:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=114062#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=114062\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=114062#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exclusive news and research on the wine, spirits and beer business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=114062","og_locale":"en_US","og_type":"article","og_title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","og_description":"Cuervo Posts $2.2 Billion In Sales, With Higher-End Tequilas Lifting Margins February 27, 2025 Grupo Cuervo saw net sales slip 3% to $2.2 billion organically at constant currency last year on volume down 6% to 25 million cases. EBITDA was up 17% to $436 million, however, boosted by higher margins. The company attributed the volume […]","og_url":"https:\/\/fivemor.com\/?p=114062","og_site_name":"Som2ny Network","article_published_time":"2025-02-27T21:20:39+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=114062#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=114062"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Exclusive news and research on the wine, spirits and beer business","datePublished":"2025-02-27T21:20:39+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=114062"},"wordCount":433,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Beer","Business","EXCLUSIVE","NEWS","Research","spirits","Wine"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=114062#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=114062","url":"https:\/\/fivemor.com\/?p=114062","name":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-02-27T21:20:39+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=114062#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=114062"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=114062#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Exclusive news and research on the wine, spirits and beer business"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/114062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114062"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/114062\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114062"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=114062"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=114062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}