{"id":114051,"date":"2025-02-27T21:12:35","date_gmt":"2025-02-27T21:12:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/radios-digital-revenue-surges-past-2-billion-setting-a-record\/"},"modified":"2025-02-27T21:12:35","modified_gmt":"2025-02-27T21:12:35","slug":"radios-digital-revenue-surges-past-2-billion-setting-a-record","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=114051","title":{"rendered":"Radio&#8217;s Digital Revenue Surges Past $2 Billion, Setting a Record"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong>NEW YORK \u2013<\/strong>\u00a0The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc, which was sponsored by Marketron. The 13th annual report highlights the increasing role of digital advertising in stabilizing the industry\u2019s financial outlook, with digital revenue now accounting for nearly 25% of the average radio station\u2019s total income.<\/p>\n<p>\u201cWe are proud of our continued commitment to provide these important insights for the radio industry,\u201d commented Mike Hulvey, RAB president and chief executive officer. \u201cThere are many revenue opportunities for broadcast radio companies and their sellers. As radio continues to diversify and strengthen its services portfolio, revenue gains are possible above broadcast radio advertising.\u201d<\/p>\n<p>\u201cThis report delivers essential insights for radio broadcasters, highlighting the growing role of digital in driving revenue and advertisers\u2019 results, strengthening local advertising. The local perspective makes these findings especially relevant, showing where stations can capitalize on new opportunities,\u201d stated Jimshade Chaudhari, Marketron chief executive officer. \u201cWe\u2019re optimistic that local businesses are investing more of their dollars with radio companies and are committed to helping stations evolve, compete, and turn growth into lasting profitability.\u201d<\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>Digital growth continues to accelerate, with an additional $206 million in digital sales projected for 2025. This represents a 9.7% increase, solidifying radio\u2019s pivot toward strategies in which digital operations are becoming more of a focus. Streaming video has emerged as a dominant source of new growth, now surpassing streaming audio as radio\u2019s top digital product.<\/p>\n<p>\u201cWe\u2019re still seeing positive effects from the 2020 pandemic, when radio stations doubled down on digital initiatives,\u201d said Gordon Borrell, chief executive officer of Borrell Associates. \u201cStations are embracing digital solutions, training sales teams and adopting multiplatform strategies to compete in an evolving advertising landscape.\u201d<\/p>\n<p>The report underscores the growing appetite among advertisers for cross-platform solutions. Social media, search engine marketing (SEM) and streaming video continue to be top investments, with three out of five radio buyers planning to increase their digital ad spending in 2025. Additionally, 82% of radio stations are actively working to convert digital-only buyers into radio clients, highlighting a shift toward integrated sales approaches.<\/p>\n<p>However, challenges remain. While 71% of station managers rate their digital strategies positively, many acknowledge gaps in sales expertise. To address this, more stations are training sales staff weekly and revisiting compensation models to incentivize digital-first sales approaches.<\/p>\n<p>As competition from TV, newspaper and streaming platforms intensifies, the report urges radio stations to rethink their digital roadmaps. With two-thirds of local advertisers not yet purchasing digital products from radio stations, opportunities for growth remain substantial.<\/p>\n<p>The report provides comprehensive benchmarks, insights and forecasts for radio\u2019s digital future. To view the full report, click\u00a0<a href=\"https:\/\/rab.us9.list-manage.com\/track\/click?u=a32a2f1ffe74ab1335948ac3b&amp;id=5b6bb00814&amp;e=e3063d227a\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. A live webinar featuring the survey results presented by RAB and Gordon Borrell is available for free to RAB members and survey participants. The live presentation takes place at noon CT on Wednesday, February 19. To register for the live presentation, click\u00a0<a href=\"https:\/\/rab.us9.list-manage.com\/track\/click?u=a32a2f1ffe74ab1335948ac3b&amp;id=e89e61c20c&amp;e=e3063d227a\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<p><strong>About RAB<\/strong><\/p>\n<p>RAB is the not-for-profit trade association dedicated to advancing America\u2019s radio broadcasters. In support of our members, RAB focuses on driving revenue by promoting radio in all its forms. We enhance professional skills with services, resources and continuous training opportunities while supporting programs to attract and retain talent across the industry.<\/p>\n<p><strong>About Borrell Associates<\/strong><\/p>\n<p>Borrell tracks, analyzes, and forecasts local advertising for any U.S. market. Hundreds of companies license Borrell\u2019s data via its Compass product, seen at\u00a0<a href=\"https:\/\/rab.us9.list-manage.com\/track\/click?u=a32a2f1ffe74ab1335948ac3b&amp;id=3486f53ec7&amp;e=e3063d227a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.adspending.com<\/a>. The company was established in 2001 and is based in Williamsburg, Va. More information can be found at\u00a0<a href=\"https:\/\/rab.us9.list-manage.com\/track\/click?u=a32a2f1ffe74ab1335948ac3b&amp;id=e861d29378&amp;e=e3063d227a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.borrellassociates.com<\/a>or by calling 1-757-221-6641.<\/p>\n<p><strong>About Marketron<\/strong><\/p>\n<p>Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron\u2019s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams, including radio, O&amp;O and digital media. With over 50 years of industry leadership, Marketron serves more than 7,000 media organizations globally and manages $7 billion in annual U.S. advertising revenue representing more than 1.5 million advertisers. Marketron is owned by Diversis Capital. Learn more at\u00a0<a href=\"https:\/\/rab.us9.list-manage.com\/track\/click?u=a32a2f1ffe74ab1335948ac3b&amp;id=9f63a46fcc&amp;e=e3063d227a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketron.com<\/a>.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK \u2013\u00a0The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc, which was sponsored by Marketron. The 13th annual report highlights the increasing role of digital advertising in stabilizing the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":114052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11043,50846,824,50847,50848,50849,50850,19408,5995,3461,6462,13521],"dealstore":[],"offerexpiration":[],"class_list":["post-114051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-billion","tag-borrell-associates","tag-digital","tag-marketron","tag-rab","tag-radio-advertising","tag-radio-digital-revenue","tag-radios","tag-record","tag-revenue","tag-setting","tag-surges"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Radio&#039;s Digital Revenue Surges Past $2 Billion, Setting a Record - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=114051\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio&#039;s Digital Revenue Surges Past $2 Billion, Setting a Record - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"NEW YORK \u2013\u00a0The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc, which was sponsored by Marketron. 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