{"id":113848,"date":"2025-02-27T18:55:49","date_gmt":"2025-02-27T18:55:49","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/three-big-marketing-fails-and-how-you-can-avoid-them-bolderlouder\/"},"modified":"2025-02-27T18:55:49","modified_gmt":"2025-02-27T18:55:49","slug":"three-big-marketing-fails-and-how-you-can-avoid-them-bolderlouder","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=113848","title":{"rendered":"Three Big Marketing Fails (And How You Can Avoid Them) \u2014 Bolder&#038;Louder"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e4b456edd74ca6a8143df51\/1656359983481-SA6CIOTSWJ50O1GTZDJ9\/unsplash-image-sxun5RD6rHo.jpg?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">In the early 1980s, American Airlines had hit financial trouble and started looking for quick ways to raise capital. The company created an \u201cAAirpass\u201d that offered a lifetime pass of unlimited first-class air travel for a flat rate of $250,000. No restrictions. No catch. No fine print.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">If you\u2019re a frequent flyer that might sound pretty appealing, right? <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Except it didn\u2019t turn out so well for American Airlines. Unlike today where airlines put in place a large number of restrictions to protect themselves from financial losses, the AAirpass was truly limitless and its membership was life-long. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The result? American Airlines started losing millions of dollars due to the high volume\u00a0of flights taken by AAirpass holders. It started an investigation to see whether there was any way they could revoke the membership of the frequent flyers, but people were outraged and lawsuits started flying.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">In a nutshell, American Airlines\u2019 embarked on a sound strategy to raise capital but it didn\u2019t think through the execution properly. This campaign could have been exceptional for the airline but instead resulted in huge financial losses and outraged customers.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<h4 style=\"white-space:pre-wrap;\">Marketing Fails Are In The Details<\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Every business wants to stand out, but unless you take your time and fully think through your ideas and plans, you run the risk of going\u00a0viral for the wrong reasons. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Whether you\u2019re a global brand or a local store, the biggest takeaway here is the same:\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Pay attention to the details. Be careful how you present your message. Be careful how you launch your campaign. <strong>Don\u2019t assume that just because you and your staff love an advertising campaign, that your customers will too.<\/strong> <em>The strategy underpinning your marketing campaign is critical. <\/em><strong><em>Always start with marketing strategy first.<\/em><\/strong><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In the early 1980s, American Airlines had hit financial trouble and started looking for quick ways to raise capital. The company created an \u201cAAirpass\u201d that offered a lifetime pass of unlimited first-class air travel for a flat rate of $250,000. No restrictions. No catch. No fine print. \u00a0 If you\u2019re a frequent flyer that might [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":113850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11395,1022,27249,18033,8402],"dealstore":[],"offerexpiration":[],"class_list":["post-113848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-avoid","tag-big","tag-bolderlouder","tag-fails","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Big Marketing Fails (And How You Can Avoid Them) \u2014 Bolder&amp;Louder - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=113848\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Big Marketing Fails (And How You Can Avoid Them) \u2014 Bolder&amp;Louder - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In the early 1980s, American Airlines had hit financial trouble and started looking for quick ways to raise capital. The company created an \u201cAAirpass\u201d that offered a lifetime pass of unlimited first-class air travel for a flat rate of $250,000. No restrictions. No catch. No fine print. \u00a0 If you\u2019re a frequent flyer that might [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=113848\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T18:55:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/unsplash-image-sxun5RD6rHo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=113848#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=113848\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Three Big Marketing Fails (And How You Can Avoid Them) \u2014 Bolder&#038;Louder\",\"datePublished\":\"2025-02-27T18:55:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=113848\"},\"wordCount\":306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=113848#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/unsplash-image-sxun5RD6rHo.jpg\",\"keywords\":[\"Avoid\",\"Big\",\"BolderLouder\",\"Fails\",\"marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=113848#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=113848\",\"url\":\"https:\/\/fivemor.com\/?p=113848\",\"name\":\"Three Big Marketing Fails (And How You Can Avoid Them) \u2014 Bolder&Louder - 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