{"id":113086,"date":"2025-02-27T09:56:04","date_gmt":"2025-02-27T09:56:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/accounting\/what-is-the-purpose-of-a-business-plan\/"},"modified":"2025-02-27T09:56:04","modified_gmt":"2025-02-27T09:56:04","slug":"what-is-the-purpose-of-a-business-plan","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=113086","title":{"rendered":"What is the purpose of a business plan?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>How can you formulate an idea, create an entity in the form of a business and then run it if you haven\u2019t any specific plans to work from?<\/p>\n<p>Such rudimentary questions should already provide some clarity as to what is the purpose of a <span style=\"color: #00bce4;\"><a href=\"https:\/\/www.wellersaccountants.co.uk\/subscribe-to-wellers-monthly-newsletter-lp\" rel=\"noopener\" style=\"font-weight: bold; color: #00bce4;\">business plan<\/a><\/span>. Worryingly, a number of small businesses don\u2019t have anything documented in this manner.<\/p>\n<p style=\"font-weight: normal;\">It\u2019s absolutely vital you do this prior to launch (or at latest in the very early days) because if you don\u2019t then your start-up will:<\/p>\n<p>Creating a business plan is no easy task. It can be made simpler and more effective by working through it with an advisor. Ultimately getting your thoughts down on paper will prove invaluable for obtaining start-up funding and thus the potential future success of your enterprise.<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2c565b5c-ea12-496a-9cc2-bc893eef1b9e\"><span class=\"hs-cta-node hs-cta-2c565b5c-ea12-496a-9cc2-bc893eef1b9e\" id=\"hs-cta-2c565b5c-ea12-496a-9cc2-bc893eef1b9e\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2284600\/2c565b5c-ea12-496a-9cc2-bc893eef1b9e\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2c565b5c-ea12-496a-9cc2-bc893eef1b9e\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" height=\"150\" width=\"650\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2284600\/2c565b5c-ea12-496a-9cc2-bc893eef1b9e.png\" alt=\"Subscribe for more information about key elements of a business plan. \" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div>\n<p><span style=\"font-weight: normal;\">In this post we cover:<\/span><\/p>\n<p><a id=\"purpose\" data-hs-anchor=\"true\"\/><\/p>\n<div class=\"hsg-features-snippet\">\n<h2>What is the purpose of a business plan?<\/h2>\n<p>A business plan is used to help manage an organisation by stating ambitions, how they will be achieved, and exactly when. The plan will also help summarise what the business is about, why it exists, and where it will get to.<\/p>\n<\/div>\n<p>Your business plan will serve as a key point of reference for investors, partners, employees and management to gauge progress against objectives.<\/p>\n<p><a id=\"map\" data-hs-anchor=\"true\"\/><\/p>\n<h2>Provide a road map<\/h2>\n<p>A detailed plan will help you as the owner and founder to manage your business effectively. Writing down and illustrating both your ideas and tactics will establish a path and course of action, akin to a road map. This will give you something concrete by which to monitor and assess the progress you make.<\/p>\n<p>It may seem like an odd suggestion but you should look to <span style=\"color: #00bce4;\"><strong><a href=\"https:\/\/www.wellersaccountants.co.uk\/blog\/how-to-choose-your-accountant-when-will-your-start-up-need-an-advisor.aspx\" style=\"color: #00bce4;\">work with your accountant<\/a><\/strong><\/span> on this task even at an early stage. Why? Well, a quality professional advisor will have helped many early stage businesses. Given how close a good accountant is to the operations and strategic direction of a company, they\u2019ll be able to draw upon their experience of what\u2019s worked and what hasn\u2019t with other clients.\u00a0<\/p>\n<p id=\"last\">This means they\u2019ll be well placed to help you test your assumptions. Remember you want your business concept to be as well thought through as possible. Having a fresh set of eyes reviewing your ideas from a different perspective could make all the difference as to the viability of your <span style=\"color: #00bce4;\"><strong><a href=\"https:\/\/www.wellersaccountants.co.uk\/blog\/do-you-have-a-scalable-business-model-how-to-find-out.aspx\" style=\"color: #00bce4;\">business model<\/a><\/strong><\/span>. An accountant will know what success looks like along with what\u2019s required and when to achieve it.<\/p>\n<p>\u00a0<\/p>\n<p><iframe loading=\"lazy\" title=\"How To Write a Business Plan To Start Your Own Business\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Fqch5OrUPvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p>In charting a potential course of action you may find your business is faced with multiple different potential paths. It would therefore be wise to plot the most likely scenarios and strategies for these different circumstances. If, for example, your business is heavily reliant upon exporting then you may need to consider potential global and political events. How would that impact on currencies in your chosen markets in the near future?<\/p>\n<p>What does a 10% currency appreciation or depreciation mean for sales, revenues, profits and cashflow? Working through this with your accountant will ensure you can ascertain the impact of such events from a financial perspective. You\u2019ll then be able to craft solutions accordingly to deal with such events.<\/p>\n<p>Developing a clear plan and strategy will focus your mind. What resources will you need and when to achieve each of your goals? This provides you with clarity as to how much needs to be invested at each <a href=\"https:\/\/www.wellersaccountants.co.uk\/blog\/how-to-manage-the-emotional-stages-of-the-business-life-cycle\" rel=\" noopener\"><span style=\"color: #00bce4;\"><strong>stage of the business lifecycle<\/strong><\/span><\/a>. You&#8217;ll then know when you&#8217;re going to need cash injections based on likely cashflow.<span style=\"font-size: 16px;\"\/><\/p>\n<p><a id=\"focus\" data-hs-anchor=\"true\"\/><\/p>\n<h2><span style=\"font-size: 16px;\">Understand what to focus on<\/span><\/h2>\n<p>As an entrepreneur, where should your efforts and concentrations be centred on? It\u2019s a common issue. The early days of starting out can be very chaotic. There\u2019s so much to set up, think about, implement and develop. It\u2019s an emotional roller coaster of mass excitement and sharp shots of anxiety. Amid all this and with an ever mounting in-tray of to do\u2019s, you can fast lose track of what\u2019s important.<\/p>\n<p>When writing a business plan you\u2019re defining exactly what your organisation is today and then intends to become tomorrow. This coherence concerning the purpose of your business and direction in which you\u2019re heading is invaluable. Doing this means you\u2019ll understand what needs to be implemented to move forward.<\/p>\n<p>As an example, your plan should describe your ideal customer and include their needs and wants. Then you\u2019d expand on this as to how your products or services address their requirements. How are you going to market to these potential customers? How will you get your name out there? What approach will you adopt to make sales and generate revenue?<\/p>\n<p>These are vital matters to address early on. Growth primarily comes through new customers and achieving repeat custom. This then determines your progress towards profitability. By mapping this all out on paper you\u2019re giving yourself yardsticks to work towards. This means all tasks that you as the entrepreneur should focus on should be geared towards achieving your next goal. In a nutshell that\u2019s where your focus should be.<\/p>\n<p>\u00a0<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; max-width: 560px; max-height: 315px; min-width: 256px; margin: 10px auto; display: block; padding: 0;\">\n<p><iframe loading=\"lazy\" title=\"Achieve More by Setting Smart Goals\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/yA53yhiOe04?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<h2>\u00a0<\/h2>\n<p><a id=\"accountant\" data-hs-anchor=\"true\"\/><\/p>\n<h2>Projections and the need for an accountant<\/h2>\n<p><a id=\"finance\" data-hs-anchor=\"true\"\/><\/p>\n<h2><span style=\"font-size: 16px;\">Raise finance<\/span><\/h2>\n<p>The likelihood is to support your growth will require an injection of funding. That&#8217;s unless you have an extremely cash generative business model. More often than not you probably won\u2019t have enough customers and thus free cash flow to finance the next opportunity. You&#8217;ll have a <strong><span style=\"color: #00bce4;\"><a href=\"https:\/\/www.wellersaccountants.co.uk\/blog\/why-you-need-to-know-the-working-capital-formula.aspx\" style=\"color: #00bce4;\">working capital<\/a><\/span><\/strong> requirement and thus need investment beyond the reach of your business.<\/p>\n<p>You\u2019ll likely have to approach potential sources of finance and they\u2019ll want to assess the your income statements\/profit and loss statements, and business plan. If you\u2019re still at concept stage, or haven\u2019t begun making sales, then their decision will rest solely on the strength of you and your business plan.<\/p>\n<p>The statements help prospective lenders and investors understand the history of the organisation to date. The business plan provides them with a view of your future direction. They\u2019ll look for many things in your plan. Ultimately their interest will focus on whether the expansion or development of your business will generate sufficient cash to both operate effectively while also fulfilling debt obligations.<\/p>\n<p>This means you\u2019re going to need to detail both profit and cashflow projections. Good forecasting and planning is seen as a way of understanding income and expenditure. This is particularly useful as a means to prevent payment issues over things like suppliers and staff wages. Many businesses close when such issues arise.<\/p>\n<p>The likelihood is unless you\u2019ve done this before, and know what you\u2019re doing, then you\u2019re going to need the help of an accountant. They\u2019ll work with you to model the probable amount of cash in the business over time. This will then act as evidence to potential investors and financiers. They&#8217;ll see if sufficient money will be generated by the activities of the business, to both fund future growth, while meeting financial commitments.<\/p>\n<p><a id=\"manage\" data-hs-anchor=\"true\"\/><\/p>\n<h2><span style=\"font-size: 16px;\">Manage your business effectively<\/span><\/h2>\n<p>The usefulness of a cashflow forecast doesn\u2019t end there though. Managing your <span style=\"color: #00bce4;\"><strong><a href=\"https:\/\/www.wellersaccountants.co.uk\/blog\/why-you-need-to-know-the-working-capital-formula\" rel=\" noopener\" style=\"color: #00bce4;\">cash position<\/a><\/strong><\/span>, as you may have already gathered, is fundamental to the long term future of your business. There\u2019s a common quote that \u201cmost businesses fail because they run out of money\u201d. This means they\u2019re no longer able to pay their debts when they\u2019re due.<\/p>\n<p>You should reference your cashflow projections in your business plan regularly. When you invest in your business, there will be significant out flows of money before any cash comes in. The timing of your investments thus needs to be considered against your projections and statements. Consider trading patterns, seasonal variations and the likely impact on cash flows.<\/p>\n<p>If, for example, you sell through a credit extension then you\u2019re going to receive payment in the future. That means after the goods or services have changed hands. The likelihood then is you\u2019ll have to make payments in relation to the usual operations of your business before that income comes in from your customer.<\/p>\n<p>So you can then see how poor cash management creates real issues. Make sure you work with your accountant, in the creation of your business plan and monitoring performance in relation to it. The documentation of well thought through ideas, combined with a shrewd strategy, and carefully planned projections will markedly improve your chances of long term survival and growth.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-72df0101-39fd-4517-be9f-91e34e4f7ebf\"><span class=\"hs-cta-node hs-cta-72df0101-39fd-4517-be9f-91e34e4f7ebf\" id=\"hs-cta-72df0101-39fd-4517-be9f-91e34e4f7ebf\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2284600\/72df0101-39fd-4517-be9f-91e34e4f7ebf\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-72df0101-39fd-4517-be9f-91e34e4f7ebf\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" height=\"281\" width=\"650\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2284600\/72df0101-39fd-4517-be9f-91e34e4f7ebf.png\" alt=\"Business plan\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-size: 11px;\">This post was created on 03\/11\/2016 and updated on 17\/12\/2024. <\/span><\/p>\n<p><span style=\"font-size: 9px;\">Please be aware that information provided by this blog is subject to regular legal and regulatory change. We recommend that you do not take any information held within our website or guides (eBooks) as a definitive guide to the law on the relevant matter being discussed. We suggest your course of action should be to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.<\/span><\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_GB\/sdk.js#xfbml=1&version=v3.0\";\n  fjs.parentNode.insertBefore(js, fjs);\n }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you formulate an idea, create an entity in the form of a business and then run it if you haven\u2019t any specific plans to work from? Such rudimentary questions should already provide some clarity as to what is the purpose of a business plan. Worryingly, a number of small businesses don\u2019t have anything [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":113089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11759],"tags":[907,10933,312],"dealstore":[],"offerexpiration":[],"class_list":["post-113086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","tag-business","tag-plan","tag-purpose"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the purpose of a business plan? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=113086\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the purpose of a business plan? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"How can you formulate an idea, create an entity in the form of a business and then run it if you haven\u2019t any specific plans to work from? 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Such rudimentary questions should already provide some clarity as to what is the purpose of a business plan. 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