{"id":112660,"date":"2025-02-27T05:06:42","date_gmt":"2025-02-27T05:06:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-the-plus-minus-indicator\/"},"modified":"2025-02-27T05:06:42","modified_gmt":"2025-02-27T05:06:42","slug":"kevin-hillstrom-minethatdata-the-plus-minus-indicator","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=112660","title":{"rendered":"Kevin Hillstrom: MineThatData: The Plus\/Minus Indicator"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-6432071775722634623\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">One of the most important variables in your customer database is the plus\/minus indicator.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial;\">Plus = Customer just did something positive (signed up for rewards, visited your website, viewed your community blog, put something in a shopping cart).<\/span><\/li>\n<li><span style=\"font-family: arial;\">Minus = Customer is about to fall from a good segment to a not-as-good segment.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">The &#8220;plus&#8221; bump lasts about 30 days, sometimes more, most of the time less. You have a short window to do something with the positive action.<\/span><\/p>\n<p><span style=\"font-family: arial;\">The &#8220;minus&#8221; indicator happens to all customers as they degrade and ultimately lapse. You want to prevent this continuous slide. When the customer is about to migrate from Loyal status to Quality status, the customer has a lower chance of repurchasing and consequently has lower long-term value (and therefore, requires you to find a new customer to make up the difference).<\/span><\/p>\n<p><span style=\"font-family: arial;\">Action Streams apply to both plus and minus situations. You try to quickly convert a &#8220;plus&#8221; customer, you try to rescue the &#8220;minus&#8221; customer.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Does that make sense?<\/span><\/p>\n<p><span style=\"font-family: arial;\">When you hire me for an Action Streams project, the plus\/minus variable is probably the most important variable &#8230; you use it to drive the Action Streams.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>One of the most important variables in your customer database is the plus\/minus indicator. Plus = Customer just did something positive (signed up for rewards, visited your website, viewed your community blog, put something in a shopping cart). Minus = Customer is about to fall from a good segment to a not-as-good segment. The &#8220;plus&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[13773,35859,13772,13774,50408],"dealstore":[],"offerexpiration":[],"class_list":["post-112660","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-hillstrom","tag-indicator","tag-kevin","tag-minethatdata","tag-plusminus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: The Plus\/Minus Indicator - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=112660\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: The Plus\/Minus Indicator - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"One of the most important variables in your customer database is the plus\/minus indicator. Plus = Customer just did something positive (signed up for rewards, visited your website, viewed your community blog, put something in a shopping cart). Minus = Customer is about to fall from a good segment to a not-as-good segment. 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