{"id":112525,"date":"2025-02-27T03:33:59","date_gmt":"2025-02-27T03:33:59","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/cbs-stations-partners-with-waymark-to-create-local-ads-with-artificial-intelligence\/"},"modified":"2025-02-27T03:33:59","modified_gmt":"2025-02-27T03:33:59","slug":"cbs-stations-partners-with-waymark-to-create-local-ads-with-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=112525","title":{"rendered":"CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence"},"content":{"rendered":"


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CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company.<\/p>\n

Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark\u2019s technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional barriers to video advertising. <\/p>\n

CBS, which owns and operates 27 stations in major markets across the U.S., including New York (WCBS), Los Angeles (KCBS), and Chicago (WBBM).<\/p>\n

\u201cWe have been working closely with CBS stations, testing our technology in a few markets, and after seeing great success, we\u2019re excited to roll out our video advertising platform across all stations nationally,\u201d says Hayden Gilmer<\/strong>, Waymark\u2019s vice president of revenue. <\/p>\n

Last year, Waymark teamed with Paramount+ and Pluto TV to launch the new Paramount Ads Manager, a self-service buying platform that put television advertising into the hands of businesses of all sizes. Paramount Ads Manager provides full autonomy, accelerated access to Paramount\u2019s premium content, asset creation tools, real-time measurement, and optimization. <\/p>\n

\u201cWe are looking forward to leveraging Waymark\u2019s cutting-edge AI to create commercials for our local small and mid-sized clients,\u201d said Robert Breen<\/strong>, Co-Head, advertising sales and operations for CBS Stations. \u201cTheir platform makes high-quality video production fast, easy, and accessible\u2014perfect for driving results in today\u2019s competitive market and paving the way for our clients to have another avenue to grow their business.\u201d <\/p>\n

Named one of the fastest-growing companies in the U.S. by the Financial Times, Waymark promises professional video production through creative AI and its technology to generate broadcast-ready commercials in minutes.<\/p>\n

Since launching its video ad platform in 2023, Waymark has signed partnerships with numerous top media companies including Spectrum Reach, Fox TV Stations, E.W. Scripps, Sinclair, Inc., Cox Media, Gray Media, Beasley Media Group, Nine Entertainment (Australia), and UK publisher National World plc.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark\u2019s technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional […]<\/p>\n","protected":false},"author":1,"featured_media":112526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,2973,23467,7957,13033,13747,16506,14881,3912,23470,50370],"dealstore":[],"offerexpiration":[],"class_list":["post-112525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-artificial","tag-cbs","tag-create","tag-intelligence","tag-local","tag-partners","tag-stations","tag-technology","tag-tv-biz","tag-waymark"],"yoast_head":"\nCBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=112525\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company. 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