{"id":112067,"date":"2025-02-26T22:23:33","date_gmt":"2025-02-26T22:23:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/vertical-impression-launches-enhanced-attention-measurement\/"},"modified":"2025-02-26T22:23:33","modified_gmt":"2025-02-26T22:23:33","slug":"vertical-impression-launches-enhanced-attention-measurement","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=112067","title":{"rendered":"Vertical Impression Launches Enhanced Attention Measurement"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>TORONTO \u2013 Vertical Impression\u2019s elevator network has always been smart, using advanced analytics to understand what catches a viewer\u2019s eye. Now, it\u2019s even smarter. Following successful early access with Canada\u2019s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn\u2019t just another update \u2013 it\u2019s a complete upgrade that brings unprecedented insight to OOH advertising.<\/p>\n<p><strong>The Technology Behind It<\/strong> Their Canadian elevator network uses privacy compliant Anonymous Video Analytics (AVA) technology to measure audience attention down to fractions of a second, delivering precise insight into campaign performance. Advertisers can see exactly how their creative performs in real-world environments \u2013 like mind-reading, but for advertising.<\/p>\n<p><strong>What\u2019s New?<\/strong><\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>This is a total overhaul of the existing system that brings incredible levels of detail, insights, and understanding to OOH advertising.<\/p>\n<ul class=\"wp-block-list\">\n<li>Average Attention in Seconds:\n<ul class=\"wp-block-list\">\n<li>See how long people actually look at your ads<\/li>\n<\/ul>\n<\/li>\n<li>Ways to Compare:\n<ul class=\"wp-block-list\">\n<li>Compare performance across audiences and markets<\/li>\n<li>Stack up against other ads in our network<\/li>\n<li>Industry benchmarks and historical comparisons coming soon<\/li>\n<\/ul>\n<\/li>\n<li>Understand what drives attention in your ads:\n<ul class=\"wp-block-list\">\n<li>Top Moments: Identify which parts of your ad hold attention longest<\/li>\n<li>Key Frame Tracking: Track which moments hit hardest with viewers and see what percentage of viewers catch your key message<\/li>\n<\/ul>\n<\/li>\n<li>Who\u2019s Really Watching? (Active Attention Rate)\n<ul class=\"wp-block-list\">\n<li>Find out how many people stick with your ad for more than 2.5 seconds. Why does this matter? <a href=\"https:\/\/www.verticalimpression.com\/post\/attention-please-the-science-behind-getting-noticed-in-ooh-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Studies show<\/a> this is the sweet spot for remembering ads.<\/li>\n<\/ul>\n<\/li>\n<li>Dashboard Upgrades:\n<ul class=\"wp-block-list\">\n<li>More metrics, better comparisons, actionable insights. No more guessing\u2014just clear, useful data.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>New Suite of Reports:<\/strong> Whatever the campaign budget, direct or programmatic executions, advertisers now get unique attention metrics to fine-tune strategies and maximize impact.<\/p>\n<p>\u201cThese enhancements to our AVA system mark a significant evolution in OOH advertising, equipping advertisers with richer, more actionable insights,\u201d said Nicolette Leonardis, President &amp; Co-founder, Vertical Impression. \u201cBy providing meaningful metrics, we enable advertisers to refine their creative strategies and adopt a \u2018Made for Attention\u2019 approach that drives greater campaign impact.\u201d<\/p>\n<p>Vertical Impression is on a mission to keep pushing the boundaries. With these new AVA features, they are setting a new standard. These features are available right now for all their Canadian clients as Vertical Impression continues to advance attention measurement in OOH advertising.<\/p>\n<p>For more information about Vertical Impression\u2019s campaign reporting, please visit<a href=\"https:\/\/www.verticalimpression.com\/measurement\" target=\"_blank\" rel=\"noreferrer noopener\"> https:\/\/www.verticalimpression.com\/measurement<\/a><\/p>\n<p><strong>About Vertical Impression:<\/strong> Vertical Impression transforms elevator rides into powerful brand experiences through strategic placement and advanced analytics. Our network connects brands with premium audiences where they live, work, and spend, delivering both attention and impact.<strong>Media Contact:<\/strong> Michael Mckerracher, mmckerracher@verticalcity.com<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>TORONTO \u2013 Vertical Impression\u2019s elevator network has always been smart, using advanced analytics to understand what catches a viewer\u2019s eye. Now, it\u2019s even smarter. Following successful early access with Canada\u2019s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn\u2019t just another update \u2013 it\u2019s a complete upgrade that brings [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":112068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8623,50246,14269,13178,10851,3943,50247,4506,50248,50249],"dealstore":[],"offerexpiration":[],"class_list":["post-112067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-attention","tag-audience-attention","tag-enhanced","tag-impression","tag-launches","tag-measurement","tag-ooh-advertising","tag-vertical","tag-vertical-impression","tag-video-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vertical Impression Launches Enhanced Attention Measurement - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=112067\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vertical Impression Launches Enhanced Attention Measurement - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"TORONTO \u2013 Vertical Impression\u2019s elevator network has always been smart, using advanced analytics to understand what catches a viewer\u2019s eye. 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