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\nOr fake news. Fake news to me can be broken up into two categories:<\/p>\n
- News that\u2019s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice \u2013 then no link.<\/li>\n
- News that\u2019s fobbed off as new when it\u2019s really old. In the past I\u2019ve called this No News News<\/a><\/strong>.<\/li>\n<\/ol>\n
Someone over at one of the major business magazines recently wrote about Baby Boomers, advertising\/marketing, technology. He said nothing I (and others) haven\u2019t been saying for almost twenty years. Just about every point he makes can be found in the Intro and 1st Chapter of my book \u00a9 2005-2007:<\/p>\n
\nFolks Are Still Reading My 2005 Book<\/strong><\/a>
\u2026 Truth is, you can analyze marketing fodder all day and night, read countless books about marketing to Baby Boomers, attend advertising and marketing conventions around the world, and soak up everything all the experts have to say. Much of what is out there is valuable and useful \u2026 But if you plan on implementing a creative strategy and turn it over to a different generation of advertising professionals\u2014you’ll forfeit the natural sensibilities required to generate vital campaigns\u2026<\/p><\/blockquote>\n
\nIntro & 1st Chapter<\/a><\/strong> (PDF)<\/p><\/blockquote>\n
Another major business mag (this one in the U.K.) just published two articles full of admixtures of old good advice, old bad advice. Trouble is, I don\u2019t want to be 50+ Marketing Snopes.com<\/em> and have to sift through the diamonds and dreck. No links.<\/p>\n
Instead, read Dick Stroud<\/a><\/strong> and Kevin Lavery<\/strong><\/a>.\n<\/p>\n<\/div>\n
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