{"id":110430,"date":"2025-02-26T03:52:18","date_gmt":"2025-02-26T03:52:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/bar-magazine-developing-premium-bar-excellence-9\/"},"modified":"2025-02-26T03:52:18","modified_gmt":"2025-02-26T03:52:18","slug":"bar-magazine-developing-premium-bar-excellence-9","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=110430","title":{"rendered":"Bar Magazine | Developing Premium Bar Excellence"},"content":{"rendered":"


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Innovative Northern Irish Mixer Brand Disrupts the Market with Unique High-Alkaline Formula<\/strong><\/p>\n

Clearer TWIST, a pioneering mixer brand from Northern Ireland, is expanding into the UK on-trade market with its game-changing mixer range.<\/p>\n

Standing out in a crowded category, Clearer TWIST is the only mixer brand in the UK to use high-alkaline water (pH 9.4), delivering a naturally sweet taste with less sugar, fewer calories, and no compromise on flavour.<\/p>\n

The range features three flavours: French Pink, Tonic Water, and Ginger Ale \u2013 designed to be enjoyed neat or paired with full strength and non-alc spirits and aperitifs. Each 200ml bottle features a distinctive twist cap, providing added convenience for bartenders, mixologists, and hospitality staff.<\/p>\n

With partnerships existing with Urban Food Fest<\/a> and pre-launch listings in Brityard<\/a>, Brews & Bowls and Cheese in Leadenhall Market, Clearer TWIST is set for major growth within the hospitality sector in 2025.\u00a0<\/p>\n

A Visionary Approach to the Mixer Category\u00a0<\/strong><\/p>\n

Behind Clearer TWIST are Ross Lazaroo-Hood (co-founder & co-chairman) and Sitki Gelmen (co-founder & co-chairman), who bring extensive beverage industry expertise. Their vision was clear: to disrupt the market with a high quality mixer available to all.\u00a0<\/p>\n

Lazaroo-Hood comments:<\/p>\n

The mixer sector is competitive, but our investment in innovation and marketing highlights our commitment to reshaping the drinking experience across the UK, Ireland and Europe. We\u2019re targeting a forgotten middle ground in the market \u2013 offering a premium yet accessible mixer range that will gain significant visibility in the months ahead.<\/em><\/p>\n

Jon Hayman, previously Bulmers Cider, Noble Foods and WOW Hydrate, is Clearer Group\u2019s non-executive director. He adds:<\/p>\n

For as long as we can remember, mixers have played a key role in the drinks industry, yet the quality of the water used in them has rarely been questioned. Clearer TWIST has introduced a groundbreaking innovation using high alkaline water to reduce sugar and calorie content \u2013 offering a range of mixers that are refreshing on their own and versatile enough to pair with both non-alcoholic and full-strength spirits.\u00a0<\/em><\/p>\n

Raising the Bar<\/strong><\/p>\n

Clearer TWIST champions diversity, inclusivity, and social impact, reinforcing its mission to create a more equitable drinks industry. As part of The Clearer Group, it prioritises inclusion by employing a diverse, mixed-ability workforce, providing opportunities for young adults who may struggle to find and sustain similar jobs.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Innovative Northern Irish Mixer Brand Disrupts the Market with Unique High-Alkaline Formula Clearer TWIST, a pioneering mixer brand from Northern Ireland, is expanding into the UK on-trade market with its game-changing mixer range. Standing out in a crowded category, Clearer TWIST is the only mixer brand in the UK to use high-alkaline water (pH 9.4), […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[1449,11654,2622,2083,565],"dealstore":[],"offerexpiration":[],"class_list":["post-110430","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-bar","tag-developing","tag-excellence","tag-magazine","tag-premium"],"yoast_head":"\nBar Magazine | Developing Premium Bar Excellence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=110430\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Innovative Northern Irish Mixer Brand Disrupts the Market with Unique High-Alkaline Formula Clearer TWIST, a pioneering mixer brand from Northern Ireland, is expanding into the UK on-trade market with its game-changing mixer range. 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