{"id":110421,"date":"2025-02-26T03:43:57","date_gmt":"2025-02-26T03:43:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/triplelift-names-dave-helmreich-as-chief-executive-officer\/"},"modified":"2025-02-26T03:43:57","modified_gmt":"2025-02-26T03:43:57","slug":"triplelift-names-dave-helmreich-as-chief-executive-officer","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=110421","title":{"rendered":"TripleLift Names Dave Helmreich as Chief Executive Officer"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong>New York, NY \u2013\u00a0<\/strong>TripleLift,\u00a0the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift\u2019s momentum by accelerating strategic initiatives and growth plans, further enhancing its market leadership and driving innovation in the digital advertising industry through cutting-edge creative technology, actionable data, advanced targeting, and premium inventory.<\/p>\n<p>Helmreich is an experienced leader and tech veteran with over 20 years in SaaS and tech-enabled services in marketing, media, and advertising. Most recently, he served as chief commercial officer at Innovid, a software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital channels. There, Helmreich helped drive double-digit revenue growth by transitioning the company to a pure software model and transforming its go-to-market strategies. Prior to Innovid, Helmreich held numerous leadership roles at both high-growth and established enterprise leaders, including Audience Partners, Liveintent, Oracle, and Stackline.<\/p>\n<p>\u201cI am thrilled to join the TripleLift team and help advance its mission to transform digital advertising with a focus on creativity,\u201d said Helmreich. \u201cFor too long, technology has been used solely to optimize processes and squeeze margins, while the role of creative has been largely overlooked. With its strong foundation in native and cutting-edge creative technology, TripleLift is redefining the advertising landscape. I look forward to leading the company as we continue to deliver exceptional value to consumers, publishers, and advertisers, and drive innovation in the industry.\u201d<\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>\u201cDave is a consummate leader, entrepreneur, and operator with over two decades of AdTech and MarTech experience,\u201d added Eric Roza, Operating Managing Director at Vista Equity Partners and member of TripleLift\u2019s Board of Directors. \u201cCombining technical depth and commercial acumen, Dave is a people-centered leader with a deeply analytical mind. I am confident that Dave will be a huge asset driving TripleLift into the future.\u201d<\/p>\n<p>\u201cTripleLift enables its customers to make the most of every impression with the level of precision, scale and creativity required to elevate brands in an increasingly crowded and noisy digital environment,\u201d said Rod Aliabadi, Managing Director at Vista Equity Partners. \u201cDave\u2019s outcome-driven approach and extensive experience working at the intersection of marketing, advertising and technology make him the ideal leader to guide TripleLift into this exciting next chapter of growth and opportunity.\u201d<\/p>\n<p>Helmreich\u2019s appointment comes following a year of rapid growth for TripleLift. In May 2024, TripleLift unveiled Adaptive Commerce Solutions, a new suite of products tailored for retail and commerce buyers. This suite was introduced as\u00a0TripleLift became the first Supply-Side Platform\u00a0(SSP) to support the Amazon Ads\u00a0Native Responsive eCommerce (REC) format on third-party supply.\u00a0TripleLift\u2019s developments with Amazon further expanded last week with the announcement that the company was\u00a0selected as an early beta participant for Amazon Ads\u2019 new traffic signal sharing and shaping tool,\u00a0Dynamic Traffic Engine.<\/p>\n<p><strong>About TripleLift<\/strong><\/p>\n<p>TripleLift is the Creative SSP, transforming digital advertising with innovative technology and immersive ad formats. From web to CTV and retail media, we connect advertisers with consumers in meaningful ways while empowering publishers to maximize revenue. As the largest minority-owned SSP, we deliver value-driven outcomes that support diversity and drive the future of digital advertising.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>New York, NY \u2013\u00a0TripleLift,\u00a0the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift\u2019s momentum by accelerating strategic initiatives and growth plans, further enhancing its market leadership and driving innovation in the digital advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":110422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[3576,15601,49732,5285,41751,4125,2080,39250,41750],"dealstore":[],"offerexpiration":[],"class_list":["post-110421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-chief","tag-dave","tag-dave-helmreich","tag-executive","tag-helmreich","tag-names","tag-officer","tag-ssp","tag-triplelift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TripleLift Names Dave Helmreich as Chief Executive Officer - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=110421\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TripleLift Names Dave Helmreich as Chief Executive Officer - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"New York, NY \u2013\u00a0TripleLift,\u00a0the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced the appointment of Dave Helmreich to the position of chief executive officer. 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