{"id":110304,"date":"2025-02-26T02:25:22","date_gmt":"2025-02-26T02:25:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-advertisers-come-under-political-pressure-from-x-immediate-media-embraces-ai-and-iab-europe-finds-progress-on-carbon-measurement\/"},"modified":"2025-02-26T02:25:22","modified_gmt":"2025-02-26T02:25:22","slug":"week-in-charts-advertisers-come-under-political-pressure-from-x-immediate-media-embraces-ai-and-iab-europe-finds-progress-on-carbon-measurement","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=110304","title":{"rendered":"Week in Charts: Advertisers Come Under Political Pressure From X, Immediate Media Embraces AI, and IAB Europe Finds Progress on Carbon Measurement"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p><strong>In this week&#8217;s Week in Charts: Advertisers come under political pressure from Elon Musk&#8217;s X, Immediate Media embraces AI, and IAB Europe finds progress on carbon measurement.\u00a0<\/strong><\/p>\n<p>To have Week in Charts delivered to your inbox, you can sign up to the newsletter <a href=\"https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid=6732a6b33d&amp;mc_eid=UNIQID\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid%3D6732a6b33d%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1734526736309000&amp;usg=AOvVaw0SSqyxfw9CRPMOn4ptR8nb\">here<\/a>.<\/p>\n<p><strong>Quote of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Ebiquity-on-X-pressure@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54592 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Ebiquity-on-X-pressure@2x-1024x337.png\" alt=\"\" width=\"1024\" height=\"337\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Number of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Immediate-AI@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54593 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Immediate-AI@2x-1024x254.png\" alt=\"\" width=\"1024\" height=\"254\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Charts of the Week<\/strong><\/p>\n<p><strong><em>Viaplay&#8217;s Price Rises and Sublicensing Deals Are Steadying the Ship\u00a0<\/em><\/strong><\/p>\n<p>Northern European broadcaster Viaplay is weathering declines in TV advertising by bolstering its linear business, according to the company&#8217;s full-year earnings, including raising prices for its linear channels subscriptions. Viaplay also said sublicensing deals are driving growth, particularly around its sports content.<br \/>\n<a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Viaplay-Sales@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54594 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Viaplay-Sales@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Audience Growth is Publisher Priority as DEI Slips Down Agenda<\/em><\/strong><\/p>\n<p>UK publishers are focusing on growing their readership, according to a survey from the Association of Online Publishers (AOP), with 85 percent of respondents citing it as a strategic priority. Diversity, sustainability and policies around the use of generative AI were lower on the agenda, with less than half of respondents making them a priority.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/AOP-publisher-priorities-2025@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54595 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/AOP-publisher-priorities-2025@2x-1024x711.png\" alt=\"\" width=\"1024\" height=\"711\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Nordics Region Remains Unconvinced by Cheaper Ad-Supported Tiers<\/em><\/strong><\/p>\n<p>Global research from Kantar Media has found that the proportion of consumers &#8220;happy with ads&#8221; in exchange for lower-cost streaming services has risen to 62 percent, up from 58 percent in 2024. Ad tolerance was particularly high in APAC (66 percent) and North America (65 percent), but remains as low as 23 percent in the Nordics.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Kantar-ad-tolerance@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54596 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/Kantar-ad-tolerance@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Almost Half Digital Advertising Companies Estimate Supply Chain Emissions<\/em><\/strong><\/p>\n<div>\n<p>The proportion of companies that estimate carbon emissions from the supply chain of their digital ads has doubled since 2024, according to IAB Europe&#8217;s latest &#8216;State of Readiness&#8217; report, but more than\u00a0one-third of businesses still do not undertake such measurement. &#8220;There is a\u00a0gap between the digital ad ecosystem\u2019s consensus on the necessary sustainability-related actions and the progress seen in practice,&#8221; said the report.<\/p>\n<\/div>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/IAB-Europe-sustainability-2025@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54597 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/IAB-Europe-sustainability-2025@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Week in Stocks<\/strong><\/p>\n<p><em><strong>Agencies<\/strong><\/em><\/p>\n<p>Dentsu&#8217;s\u00a0shares recovered slightly this week after a 14 percent drop following its Q4 earnings announcement.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/AGENCY-stocks_market-cap@2x-28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54598 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/AGENCY-stocks_market-cap@2x-28-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>TV<\/strong><\/em><\/p>\n<p>Viaplay&#8217;s\u00a0stock price soared 40 percent as\u00a0the\u00a0Nordic broadcaster&#8217;s financial recovery continues.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/TV-MEDIA-stock_market-cap-graph@2x-29.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54599 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/TV-MEDIA-stock_market-cap-graph@2x-29-1024x930.png\" alt=\"\" width=\"1024\" height=\"930\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Publishers<\/strong><\/em><\/p>\n<p>News Corp&#8217;s share price\u00a0is down 5 percent after hitting\u00a0a 52-week high last week.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/PUBLISHING-stock_market-cap-graph@2x-29.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54600 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/PUBLISHING-stock_market-cap-graph@2x-29-1024x567.png\" alt=\"\" width=\"1024\" height=\"567\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Ad Tech<\/strong><\/em><\/p>\n<p>US tech stocks slumped on Monday\u00a0due to investor uncertainty around President Trump&#8217;s tariff policies.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/ADTECH-stock-price_market-cap@2x-29.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54601 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/ADTECH-stock-price_market-cap@2x-29-1024x791.png\" alt=\"\" width=\"1024\" height=\"791\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Tech<\/strong><\/em><\/p>\n<p>Meta&#8217;s share price has declined for five consecutive days following its post-earnings rally.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/TECH-stocks_market-cap@2x-29.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54602 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/02\/TECH-stocks_market-cap@2x-29-1024x593.png\" alt=\"\" width=\"1024\" height=\"593\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s Week in Charts: Advertisers come under political pressure from Elon Musk&#8217;s X, Immediate Media embraces AI, and IAB Europe finds progress on carbon measurement.\u00a0 To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week &nbsp; Number of the Week &nbsp; Charts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":110306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13873,3474,18423,22564,8787,16649,13708,3943,10999,13348,1483,13500,1619],"dealstore":[],"offerexpiration":[],"class_list":["post-110304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertisers","tag-carbon","tag-charts","tag-embraces","tag-europe","tag-finds","tag-iab","tag-measurement","tag-media","tag-political","tag-pressure","tag-progress","tag-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week in Charts: Advertisers Come Under Political Pressure From X, Immediate Media Embraces AI, and IAB Europe Finds Progress on Carbon Measurement - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=110304\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week in Charts: Advertisers Come Under Political Pressure From X, Immediate Media Embraces AI, and IAB Europe Finds Progress on Carbon Measurement - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this week&#8217;s Week in Charts: Advertisers come under political pressure from Elon Musk&#8217;s X, Immediate Media embraces AI, and IAB Europe finds progress on carbon measurement.\u00a0 To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. 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