{"id":110083,"date":"2025-02-25T23:51:46","date_gmt":"2025-02-25T23:51:46","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-29\/"},"modified":"2025-02-25T23:51:46","modified_gmt":"2025-02-25T23:51:46","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-29","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=110083","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>2024 was a banner year for Surfside, the spirits-based RTD from Philadelphia\u2019s Stateside Brands. The brand grew 274% to 4.66 million cases, continuing a run of exponential growth that began when the vodka and iced tea cocktail launched in 2022.<span id=\"more-36971\"\/> Surfside is now the second-ranked spirits-based RTD brand in the U.S. after High Noon, and the 12th-largest spirits brand overall, according to Impact Databank. The portfolio includes non-carbonated iced teas, lemonades, and iced-tea-lemonades in a variety of fruit flavors, all at 4.5% abv and 100 calories per 12-ounce can.<\/p>\n<p>Surfside is forecasted to see continued growth in 2025, with Stateside Brands CEO Clement Pappas telling SND that, in hindsight, there was potentially even more room to grow last year. \u201cThe Lemonade Variety Pack was a big new launch last year and that took off to a degree that we didn\u2019t foresee,\u201d he said. \u201cWe missed probably a couple hundred thousand cases if we would\u2019ve had the inventory.\u201d<\/p>\n<p>\u201cNo one could have envisioned that the lemonade would\u2019ve gone haywire so fast,\u201d added Matt Quigley, president and co-founder. \u201cIt makes us realize that consumers are not just here for iced tea. They can identify us in a different lane as well.\u201d<\/p>\n<div>\n<p>Surfside\u2019s variety packs are among its bestsellers. Available in three varieties\u2014Green Tea Pack, Iced Tea Pack, and Lemonade Pack\u2014the trio is line-priced at $20 an 8-pack. Among individual flavors, Pappas says the original iced tea, half and half, lemonade, and strawberry lemonade are leaders. Individual flavors are available in 4-packs for a suggested price of $10. Additionally, the brand recently launched The Longboard, a new 700-ml. can.<\/p>\n<p>Surfside\u2019s newest releases\u2014its green teas\u2014came about as a desire to be the market innovator for spirits and tea RTDs. \u201cWe started to see competition come into the marketplace behind us,\u201d said Quigley. (High Noon unveiled its own line of vodka and tea RTDs last year.) \u201cWe saw that people were going to follow us into lemonade and we said, let\u2019s take one more step in another direction.\u201d<\/p>\n<p>While the brand\u2019s strongest markets are in the Northeast, Quigley pointed to the Midwest\u2014specifically Ohio, Wisconsin, and Michigan\u2014as a high priority for the company. Pappas added that markets like North Dakota, Mississippi, and South Carolina exceeded expectations last year. In support of the brand\u2019s growth, Stateside Brands has expanded its headcount rapidly, adding around 100 new employees over the course of 2024.<\/p>\n<p>In addition to the Surfside brand, the company portfolio also includes Stateside Vodka Sodas, which have likewise been on a tear. Last year, the vodka soda lineup surged 50% to above 600,000 cases, according to Impact Databank, up from 26,000 cases in 2021.<em>\u2014Shane English<\/em><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>2024 was a banner year for Surfside, the spirits-based RTD from Philadelphia\u2019s Stateside Brands. The brand grew 274% to 4.66 million cases, continuing a run of exponential growth that began when the vodka and iced tea cocktail launched in 2022. Surfside is now the second-ranked spirits-based RTD brand in the U.S. after High Noon, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-110083","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=110083\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"2024 was a banner year for Surfside, the spirits-based RTD from Philadelphia\u2019s Stateside Brands. The brand grew 274% to 4.66 million cases, continuing a run of exponential growth that began when the vodka and iced tea cocktail launched in 2022. 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