A founder\u2019s compelling backstory provides the arc for this feel-good brand film from the team at Scholar who merge digital motion techniques with traditional cel animation to help Synergy Kombucha mark their 30th anniversary.<\/p>\n
Art Director Irma Hasanic at Scholar: \u201cHumanity is at the story\u2019s core, so it was important to infuse a human touch into the animation by incorporating cel animation wherever we could which ensured an organic, natural feel \u2013 perfect for the story of Kombucha.
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\n\u201cHumanity is at the story\u2019s core, so it was important to infuse a human touch into the animation by incorporating cel animation wherever we could.\u201d<\/p>\n<\/blockquote>\n
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\u201cIt only made sense to paint the world in vivid hues with a dash of perfectly imperfect grain, and even though the piece was created with a mixture of After Effects, cel animation, and Cinema 4D, the medium was never meant to be the star. <\/p>\n
CD Will Johnson: \u201cLight was a character from the very beginning. It was symbolic of humanity, health and wellness, hope, the spark of ingenuity, and the glow of an idea. We wanted to handle it in a meaningful and beautiful way that flowed like the product and never distracted from the story.\u201d <\/p>\n
Watch the process reel:<\/strong>
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