{"id":108903,"date":"2025-02-25T09:59:52","date_gmt":"2025-02-25T09:59:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/activist\/nearly-a-century-ago-denim-launched-a-us-fashion-revolution\/"},"modified":"2025-02-25T09:59:52","modified_gmt":"2025-02-25T09:59:52","slug":"nearly-a-century-ago-denim-launched-a-us-fashion-revolution","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=108903","title":{"rendered":"Nearly a century ago, denim launched a US fashion revolution"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.tcocdn.com\/tco\/images\/Huck\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg\" \/><\/p>\n<div>\n<p dir=\"ltr\">The FSA strategically distributed the photographs to magazines and newspapers for free use at a time when print was the dominant form of visual media. Noble portraits of the working class, like Dorothea Lange\u2019s \u2018Migrant Mother\u2019, were seared into the national consciousness.<\/p>\n<p dir=\"ltr\">But underneath the surface, a cultural shift was taking root as readers poured over pictures of the proletariat in their rough hewn denim work clothes. Here, cowboys, farmers, steel workers, coal miners, and soldiers effortlessly displayed a strapping silhouette, inadvertently launching a fashion revolution.<\/p>\n<p dir=\"ltr\">Now Marsh and publisher Tony Nourmand revisit this extraordinary chapter of cultural history in the new book, <em><a href=\"https:\/\/www.reelartpress.com\/catalog\/edition\/245\/denim---signed\" target=\"_blank\" rel=\"noreferrer noopener\">Denim: The Fabric That Built America 1935\u2013 1944<\/a> <\/em>(Reel Art Press). Together they poured through the FSA\u2019s archive of some 170,000 images, selecting 250 works that explore how documentary photography has shaped American aesthetics and identity across race, gender, class, and age.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The FSA strategically distributed the photographs to magazines and newspapers for free use at a time when print was the dominant form of visual media. Noble portraits of the working class, like Dorothea Lange\u2019s \u2018Migrant Mother\u2019, were seared into the national consciousness. But underneath the surface, a cultural shift was taking root as readers poured [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":108904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12022],"tags":[5595,2708,10243,6103,49341,1174,3176,784,16701,3349,49340,14828,39288,6979,26548,10945,49339,31544,334],"dealstore":[],"offerexpiration":[],"class_list":["post-108903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activist","tag-20th","tag-america","tag-built","tag-century","tag-democratising","tag-denim","tag-fabric","tag-fashion","tag-launched","tag-material","tag-phenomenon","tag-photobook","tag-revisits","tag-revolution","tag-roots","tag-rugged","tag-society-wide","tag-womenswear","tag-workwear"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nearly a century ago, denim launched a US fashion revolution - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=108903\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nearly a century ago, denim launched a US fashion revolution - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The FSA strategically distributed the photographs to magazines and newspapers for free use at a time when print was the dominant form of visual media. Noble portraits of the working class, like Dorothea Lange\u2019s \u2018Migrant Mother\u2019, were seared into the national consciousness. But underneath the surface, a cultural shift was taking root as readers poured [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=108903\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T09:59:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=108903#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=108903\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Nearly a century ago, denim launched a US fashion revolution\",\"datePublished\":\"2025-02-25T09:59:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=108903\"},\"wordCount\":155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=108903#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg\",\"keywords\":[\"20th\",\"America\",\"Built\",\"Century\",\"democratising\",\"Denim\",\"Fabric\",\"Fashion\",\"Launched\",\"material\",\"phenomenon\",\"photobook\",\"revisits\",\"Revolution\",\"Roots\",\"Rugged\",\"society-wide\",\"Womenswear\",\"Workwear\"],\"articleSection\":[\"Activist\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=108903#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=108903\",\"url\":\"https:\/\/fivemor.com\/?p=108903\",\"name\":\"Nearly a century ago, denim launched a US fashion revolution - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=108903#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=108903#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg\",\"datePublished\":\"2025-02-25T09:59:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=108903#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=108903\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=108903#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=108903#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nearly a century ago, denim launched a US fashion revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nearly a century ago, denim launched a US fashion revolution - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=108903","og_locale":"en_US","og_type":"article","og_title":"Nearly a century ago, denim launched a US fashion revolution - Som2ny Network","og_description":"The FSA strategically distributed the photographs to magazines and newspapers for free use at a time when print was the dominant form of visual media. Noble portraits of the working class, like Dorothea Lange\u2019s \u2018Migrant Mother\u2019, were seared into the national consciousness. But underneath the surface, a cultural shift was taking root as readers poured [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=108903","og_site_name":"Som2ny Network","article_published_time":"2025-02-25T09:59:52+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=108903#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=108903"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Nearly a century ago, denim launched a US fashion revolution","datePublished":"2025-02-25T09:59:52+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=108903"},"wordCount":155,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=108903#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg","keywords":["20th","America","Built","Century","democratising","Denim","Fabric","Fashion","Launched","material","phenomenon","photobook","revisits","Revolution","Roots","Rugged","society-wide","Womenswear","Workwear"],"articleSection":["Activist"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=108903#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=108903","url":"https:\/\/fivemor.com\/?p=108903","name":"Nearly a century ago, denim launched a US fashion revolution - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=108903#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=108903#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg","datePublished":"2025-02-25T09:59:52+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=108903#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=108903"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=108903#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/master-pnp-fsa-8a24000-8a24600-8a24687a.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=108903#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Nearly a century ago, denim launched a US fashion revolution"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/108903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108903"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/108903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/108904"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108903"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=108903"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=108903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}