{"id":108792,"date":"2025-02-25T08:42:40","date_gmt":"2025-02-25T08:42:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/advertising-to-baby-boomers-weve-done-that-already\/"},"modified":"2025-02-25T08:42:40","modified_gmt":"2025-02-25T08:42:40","slug":"advertising-to-baby-boomers-weve-done-that-already","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=108792","title":{"rendered":"Advertising to Baby Boomers: We\u2019ve done that already."},"content":{"rendered":"


\n<\/p>\n

\nI keep hearing that the internet is ruining our attention spans. I\u2019m starting to believe it. I can easily get through a book, a TV show, a movie – but web pages bore me within nanoseconds and I\u2019m constantly clicking. (Something tells me this isn\u2019t good for advertising<\/a><\/strong>.)<\/p>\n

Or maybe it\u2019s the content. I\u2019ve seen it all before. I say to myself, \u201cWe\u2019ve done that already.\u201d<\/p>\n

\n<\/a><\/div>\n

Samuel Scott<\/a><\/strong> does a good job dissecting and presenting the enduring power of the tube:<\/p>\n

\nWhich advertising channels are best when all else is equal?<\/strong><\/a>
\u2026 In the three years we have been considering media effectiveness, TV outperforms Facebook and YouTube in all these areas \u2026<\/p><\/blockquote>\n

Sounds right to me:<\/p>\n

\n21 JULY 2017<\/em>
<\/strong>The Interminable Death of Television<\/strong><\/a>
Nothing I can think of is as lively and chipper as television in its final throes.<\/p><\/blockquote>\n

From Entrepreneur<\/a><\/strong>:<\/p>\n

\nIt’s Never Too Late: Entrepreneurship Has No Age<\/strong><\/a>
\u2026 A study suggests that businesses are more likely to succeed as their founders\u2019 age increase up until about age 40 \u2026<\/p><\/blockquote>\n

I wrote a book years ago. Huge chunks of it had to do with entrepreneurs:<\/p>\n

\nADVERTISING TO BABY BOOMERS<\/a>
Targets Clients and Entrepreneurs<\/strong>
\"advbbcover\"<\/a>Paramount Market Publishing, Ithaca, N.Y.<\/em>
\u2026 Chuck Nyren’s egalitarian approach to advertising and the creation of campaigns is all-inclusive. A large section of the book is dedicated to helping Baby Boomer entrepreneurs get their marketing and advertising up and running. <\/p><\/blockquote>\n

And there are a bunch of other recent articles not worth reading so I won\u2019t link to them, subjects covered ad nauseam through the years, like Baby Boomers in No Rush to Retire<\/em> (we\u2019ve known this for over a decade<\/strong><\/a>), Creativity Is Not Just For The Young<\/em> (I feel like I was young when I blogged it in 2007<\/strong><\/a>), The Misconception Of Baby Boomers And The Age Of Technology<\/em> (My Favorite Cyber-Myth<\/a><\/strong>).<\/p>\n

Or maybe I\u2019m so technically-challenged that it\u2019s impossible for me to find anything newsworthy on the internet \u2013 and I should just retire.\n<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

I keep hearing that the internet is ruining our attention spans. I\u2019m starting to believe it. I can easily get through a book, a TV show, a movie – but web pages bore me within nanoseconds and I\u2019m constantly clicking. (Something tells me this isn\u2019t good for advertising.) Or maybe it\u2019s the content. I\u2019ve seen […]<\/p>\n","protected":false},"author":1,"featured_media":108794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,2047,19363,45525],"dealstore":[],"offerexpiration":[],"class_list":["post-108792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-baby","tag-boomers","tag-weve"],"yoast_head":"\nAdvertising to Baby Boomers: We\u2019ve done that already. - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=108792\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising to Baby Boomers: We\u2019ve done that already. - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I keep hearing that the internet is ruining our attention spans. 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