{"id":108686,"date":"2025-02-25T07:29:18","date_gmt":"2025-02-25T07:29:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-28\/"},"modified":"2025-02-25T07:29:18","modified_gmt":"2025-02-25T07:29:18","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-28","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=108686","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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News Alert: Reyes Gains Brown-Forman\u2019s Business In California<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFebruary 24, 2025<\/a><\/span><\/p>\n

Shortly after announcing a deal to handle Tito\u2019s in the California market<\/a>, leading beer wholesaler Reyes Beverage Group is further extending in wine and spirits with a new agreement to distribute Brown-Forman\u2019s brands in the Golden State, effective May 1.<\/span> RNDC currently serves as Brown-Forman\u2019s California distributor.<\/p>\n

With the addition of the Brown-Forman stable, Reyes will now handle two of the top four spirits brands in the U.S. in retail value terms in the California market, in Tito\u2019s and Jack Daniel\u2019s. In addition to 6-million-case Jack Daniel\u2019s, the Brown-Forman portfolio includes 1.47-million-case Woodford Reserve, Old Forester, El Jimador, and Herradura, among other labels.<\/p>\n

\u201cReyes Beverage Group\u2019s elite execution and operational excellence, demonstrated by their impressive track record in California with legacy beer and spirit supplier partnerships, including our Jack Daniel\u2019s & Coca-Cola Ready-to-Drink (RTD) cocktail, makes them a natural fit for Brown-Forman,\u201d said Robinson Brown IV, Brown-Forman\u2019s senior vice president and managing director, USA & Canada. \u201cWe value the relationships we\u2019ve built with RNDC, including throughout the 23 other states where we work together, and we appreciate their continued partnership and focus on our shared success.\u201d<\/p>\n

\u201cThis partnership represents a significant opportunity for Reyes Beverage Group to further our position as a total beverage distributor and leverage our deep market knowledge and industry expertise to drive growth for Brown-Forman,\u201d added Reyes Beverage Group CEO Tom Day. \u201cWe are confident that our combined strengths and shared values will create a powerful synergy, delivering exceptional results for both companies.\u201d<\/p>\n

Last month, Brown-Forman announced several changes throughout its global business, among them the appointment of Michael Masick as president, Americas. Masick was already head of commercial operations across Mexico, South and Central America, and the Caribbean, and will now add the U.S. and Canada to his purview. Additionally, the company named Jeremy Shepherd as global chief marketing officer. He previously led the company\u2019s USA & Canada commercial division. In December, Brown-Forman reported flat organic sales of $2 billion for its fiscal first half of 2025, with operating income down 3% organically to $622 million.\u2014Daniel Marsteller<\/em><\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Brown-Forman<\/a>, Jack Daniel’s<\/a>, Reyes<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

News Alert: Reyes Gains Brown-Forman\u2019s Business In California February 24, 2025 Shortly after announcing a deal to handle Tito\u2019s in the California market, leading beer wholesaler Reyes Beverage Group is further extending in wine and spirits with a new agreement to distribute Brown-Forman\u2019s brands in the Golden State, effective May 1. RNDC currently serves as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-108686","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=108686\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"News Alert: Reyes Gains Brown-Forman\u2019s Business In California February 24, 2025 Shortly after announcing a deal to handle Tito\u2019s in the California market, leading beer wholesaler Reyes Beverage Group is further extending in wine and spirits with a new agreement to distribute Brown-Forman\u2019s brands in the Golden State, effective May 1. 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