{"id":108593,"date":"2025-02-25T06:33:49","date_gmt":"2025-02-25T06:33:49","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/real-estate-books-for-agents-to-add-to-their-wish-lists\/"},"modified":"2025-02-25T06:33:49","modified_gmt":"2025-02-25T06:33:49","slug":"real-estate-books-for-agents-to-add-to-their-wish-lists","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=108593","title":{"rendered":"Real Estate Books for Agents to Add to Their Wish Lists"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<h2><span style=\"font-weight: 400;\">Real estate books for agents to add to their holiday lists.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else:<strong> focus, discipline, and inspiration<\/strong>. And there\u2019s no better way to get all three than by reading books.<\/span><\/p>\n<p><!--more--><\/p>\n<p>\u00a0<\/p>\n<hr\/>\n<h4 style=\"text-align: center;\">Take It Up a Notch. Explore Our Real Estate Agent Tools, Resources, and Case Studies!<\/h4>\n<p style=\"text-align: center;\">At Tom Ferry, our team has decades of experience helping realtors grow their businesses. Discover invaluable insights, customized strategies, and expert guidance to supercharge your lead generation, marketing, and more!<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-161324836634\" style=\"max-width:100%; max-height:100%; width:260px;height:42.395835876464844px; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" data-hubspot-wrapper-cta-id=\"161324836634\" align=\"center\">\n <a href=\"https:\/\/www.tomferry.com\/hs\/cta\/wi\/redirect?encryptedPayload=AVxigLL5sFXHUYJzQ5LFW9aDKf3HZp7Cwo1pZd%2BGjeJ7IoAMC1zODPTBknHOtNoHlhe%2BZ2ytdmaZLgcmDBrqHB6dubiPqCXHtnCIhrJaFc5Crp4CmXDt6d8mUVE0DMyWZxmv6wwE1jeGoGA7Nz8aoUibzyZbGWTQvDdUgx9tqxl3fBd%2FQD3bm%2BY2WA8%3D&amp;webInteractiveContentId=161324836634&amp;portalId=44439013\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"> <img decoding=\"async\" alt=\"Take Me To the Free Tools!\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/44439013\/interactive-161324836634.png\" style=\"height: 100%; width: 100%; object-fit: fill; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" onerror=\"this.style.display='none'\" align=\"center\"\/> <\/a>\n<\/div>\n<hr\/>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Notice that I specified \u201cbooks,\u201d not a magazine, a blog, or a podcast. All those things have tremendous value, but <strong>reading an actual book is an act of commitment. It forces you to slow down, engage with the material on a deeper level, contemplate it, and create a world of focus around the ideas.<\/strong> That\u2019s why you can read all the summaries and SparkNotes you want, but they\u2019ll never make an impact on you like they would\u2019ve if you\u2019d read the book.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it\u2026 When was the last time you read a full book? If you say \u201chigh school,\u201d then I\u2019m going to freak out on you. Or actually, I\u2019ll just feel sorry for you, because you\u2019re missing out on something beautiful. (The president of my company is on track to read <strong>60 books this year<\/strong>, and <strong>if he has time to do it then so do you<\/strong>.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you get back on track and save the time of deciding what books to ask for this holiday season, I put together a list of <strong>six real estate <a href=\"https:\/\/www.tomferry.com\/books-for-success\" rel=\"noopener\" target=\"_blank\">books for success<\/a><\/strong>, all of which I\u2019m personally crazy about right now. Pick one (or all six), then let someone special know what\u2019s on your wishlist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00a0The 6 Best Real Estate Books for Agents to Succeed<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Book No. 1: <a href=\"https:\/\/www.amazon.com\/Elon-Musk-Walter-Isaacson\/dp\/1982181281\/ref=sr_1_1?\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">Elon Musk<\/a> by Walter Isaacson<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><iframe style=\"max-width: 100%; margin: 0px auto; display: block;\" xml=\"lang\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B0BW9TRGKV&amp;preview=inline&amp;linkCode=kpe&amp;ref_=cm_sw_r_kb_dp_H8EJ4EK1S7D79ME7D17C\" width=\"336\" height=\"550\" frameborder=\"0\" sandbox=\"allow-scripts allow-same-origin allow-popups\" allowfullscreen=\"\" loading=\"lazy\" data-service=\"read.amazon\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Elon Musk is a controversial guy. Everyone who is tapped into the zeitgeist has their opinions on him, and for that reason, it can\u2019t be denied that he is a powerful player in our world who is worth understanding.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He\u2019s a man addicted to risk, someone who launches rockets into space and works endless hours to do the impossible. <strong>What I\u2019ve always loved is his ability to have people buy in fully to his grand vision.<\/strong> They believe in the mission and are willing to push themselves to the point of burnout in order to achieve it because everything else seems boring in comparison once they\u2019ve been with him.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, Musk does have a bit of a dark side. This book asks the question:<strong> \u201cCan we learn to take the genius, the discipline, and the vision without having to take the darkness too?\u201d<\/strong> Because let\u2019s be fair, not everyone can handle his level of intensity. The lesson here is that he\u2019s a disruptor. He\u2019s addicted to disruption, and while I\u2019m not saying that you should be \u201caddicted\u201d too, you should at least be willing to disrupt when necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a lot to learn from Musk, both in what to emulate and what to be cautious about.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Book No. 2: <a href=\"https:\/\/www.amazon.com\/Think-Wrong-Conquer-Status-Matters\/dp\/0692693327\/ref=sr_1_1\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">Think Wrong<\/a> by John Bielenberg, Mike Burn, Greg Galle, &amp; Elizabeth Evitts Dickinson<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The subtitle of this book tells you exactly what to expect: \u201cHow to Conquer the Status Quo and Do Work That Matters.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s your job, isn\u2019t it? If all the other agents are running the same plays and transactions are down, then you shouldn\u2019t be running those plays! This book will show you that <strong>when everyone is marching in one direction, your job is to march in the opposite<\/strong> \u2013 and it will show you how to do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I just love how this book breaks down how our brains are conspiring against us, and when enough people are thinking in these misinformed ways, our culture actually begins to conspire against us. <strong>You need to know what\u2019s going on and why you\u2019re thinking these small thoughts so that you can break through to the bigger ones.<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Book No. 3: <a href=\"https:\/\/www.amazon.com\/Letters-J-D-Rockefeller-his-son\/dp\/B09BY8189Q\/ref=sr_1_1\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">The 38 Letters from J.D. Rockefeller to His Son<\/a><\/span><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">I don\u2019t know if there\u2019s any person more influential in the history of business. J.D. Rockefeller grew up in poverty under the infrequent and manipulative care of his con artist father, yet through a set of principles he developed throughout his life, he became <strong>the wealthiest person in American history<\/strong> (or all of modern history).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Could there possibly be anyone better to learn from? This book is a collection of 38 extremely personal letters that J.D. wrote to his son about his life and the lessons he learned along the way that made him who he was.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The beauty of the lessons here is that while he does talk about business and wealth, <strong>it\u2019s more about personal character<\/strong>. It\u2019s a testament to the fact that when you have a strong enough character and mindset, business success will come.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Did you ever think that being humble, honest, frugal, and prioritizing civic engagement and charitable giving would be the path to riches?<\/strong> For one of the richest men ever, it looks like it may have been.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\"> <\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">Book No. 4: <a href=\"https:\/\/www.amazon.com\/Fourth-Turning-American-Prophecy-Rendezvous\/dp\/0767900464\/ref=sr_1_1\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">The Fourth Turning<\/a><span style=\"font-style: italic;\"> <\/span>by William Strauss &amp; Neil Howe<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s another great subtitle: \u201cWhat the Cycles of History Tell Us About America\u2019s Next Rendezvous with Destiny.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do I always say are the two things that determine the real estate market? If you\u2019ve been following my content for a while, you\u2019ll know the answer\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s <strong>population<\/strong> and <strong>cycles<\/strong>. It all comes down to those two things, and <strong>this book is all about cycles<\/strong>, which means it should be required reading for you as a real estate agent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strauss and Howe have a theory that <strong>U.S. history repeats itself every 80 years, with four distinct 20-year cycles.<\/strong> They are the:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">High<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Awakening<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Unraveling<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Crisis<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Guess which one we\u2019re in right now\u2026 Yeah, even if you\u2019re not one for prophecies, you gotta acknowledge that when the authors published this book in 1997, they predicted the next crisis would start in 2008 and last until about 2028\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll say it again \u2013 <strong>this one is ESSENTIAL reading for you.<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Book No. 5:<span style=\"font-style: italic;\"> <\/span><a href=\"https:\/\/www.amazon.com\/As-Man-Thinketh-book-yourself\/dp\/B09DJ8TT61\/ref=sr_1_1\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">As a Man Thinketh <\/a>by James Allen<\/span><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">This book was published in 1903, so it\u2019s a testament to the power of the ideas inside that it still regularly makes it onto lists today. <strong>This is one of the original Western classics on the power of mindset.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allen takes the biblical quote, <strong>\u201cAs a man thinketh in his heart, so is he,\u201d<\/strong> and expands on the profound impact it had on teaching him to master his thoughts \u2013 and therefore his life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your thoughts really are everything because the world you see around you is a reflection of them. By learning to channel your thoughts away from negativity and fear and instead put them on your goals, <strong>you\u2019re virtually guaranteed to achieve the life you want.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already read this one a dozen times over (it\u2019s short and you can do it in an hour or two), then you\u2019re sadly already behind. This is one I\u2019ve come back to constantly throughout my life.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Book No. 6: <a href=\"https:\/\/www.amazon.com\/22-Immutable-Laws-Marketing-Violate\/dp\/0887306667\/ref=sr_1_1\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">The 22 Immutable Laws of Marketing<\/a><span style=\"font-style: italic;\"> <\/span>by Al Ries &amp; Jack Trout<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a book list for 2024, so did you seriously think you wouldn\u2019t see a book about marketing on here?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve been saying it and I\u2019ll keep saying it: <strong>\u201cThis will likely be the most important year of your entire career when it comes to marketing.\u201d<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If I were you, I\u2019d read this book all the way through in a day and then keep it close at all times. I did and I do.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Share the Wisdom of these Real Estate Books<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Also, I forgot to mention\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These books might be recommended books for real estate agents, but <strong>did you notice that none of them are specifically about real estate?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">These books are powerful guides for anyone in any business who is looking to become their best personal self. So I\u2019d recommend two things: <strong>Get a copy for yourself and also buy a copy for someone you know would benefit from it.<\/strong> They\u2019re great gifts that would allow you to talk about ideas and brainstorm with other people \u2013 and that\u2019s one of the ways that masterminds are formed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the season of giving, so be sure you\u2019re always giving something worthwhile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy reading.<\/span><\/p>\n<p>\u00a0<\/p>\n<hr\/>\n<h4 style=\"text-align: center; font-weight: normal;\">We\u2019ve helped scale the businesses of tens of thousands of real estate agents.<\/h4>\n<p style=\"text-align: center;\">When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!<\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-161324836474\" style=\"max-width:100%; max-height:100%; width:300px;height:42.395835876464844px; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" data-hubspot-wrapper-cta-id=\"161324836474\" align=\"center\">\n <a href=\"https:\/\/www.tomferry.com\/hs\/cta\/wi\/redirect?encryptedPayload=AVxigLKrS9i7wru43TwHdvWPD3T%2B8dEYFEh5DcveS57Q5m53N3HhHJB24zlwJDY4kYgaLk8Qbq5Xk%2BqBt1Ygunm0x%2FRmkpW6%2Fxlx0h0%2FYjDkmvJohsXd4CrQVk3ZtqAfEk127FBvAgpVIbv7p4KYZ3JCFCSX%2ByFiVdgLRIlbXdcweCmiM910AgW4WKu3Guj4eW3MxJIHvnOkqJQ%3D&amp;webInteractiveContentId=161324836474&amp;portalId=44439013\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"> <img decoding=\"async\" alt=\"Schedule My Free Consultation!\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/44439013\/interactive-161324836474.png\" style=\"height: 100%; width: 100%; object-fit: fill; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" onerror=\"this.style.display='none'\" align=\"center\"\/> <\/a>\n<\/div>\n<\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_GB\/sdk.js#xfbml=1&version=v3.0\";\n  fjs.parentNode.insertBefore(js, fjs);\n }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there\u2019s no better way to get all three than by reading [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":108595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[16353,11530,1752,4856,5268,482],"dealstore":[],"offerexpiration":[],"class_list":["post-108593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-add","tag-agents","tag-books","tag-estate","tag-lists","tag-real"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Books for Agents to Add to Their Wish Lists - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=108593\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Books for Agents to Add to Their Wish Lists - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Real estate books for agents to add to their holiday lists. 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