{"id":108487,"date":"2025-02-25T05:18:33","date_gmt":"2025-02-25T05:18:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/why-adding-more-to-a-site-isnt-always-the-best-solution\/"},"modified":"2025-02-25T05:18:33","modified_gmt":"2025-02-25T05:18:33","slug":"why-adding-more-to-a-site-isnt-always-the-best-solution","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=108487","title":{"rendered":"Why Adding More to a Site Isn\u2019t Always the Best Solution"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Whether you\u2019re troubleshooting a bug, adding new functionality, or trying to improve how well a website performs, you might be inclined to add something to it. That\u2019s because, as humans, we see a challenge and wonder what we need to add rather than take away in order to solve it.<\/p>\n<p>But that\u2019s not always the best solution \u2013 especially when it comes to WordPress which is already susceptible to bloat.<\/p>\n<p>What I\u2019d like to do is briefly take a look at a recent study on this concept of less is more and then apply it to a few examples in WordPress.<\/p>\n<h2>Why Less May Be More in Web Design<\/h2>\n<p>A <a href=\"https:\/\/www.nature.com\/articles\/d41586-021-00592-0\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">study recently published in Nature<\/span><\/a> observed this inclination we have to add more rather than take away.<\/p>\n<blockquote>\n<p>\u201cAcross a series of similar experiments, the authors observe that people consistently consider changes that add components over those that subtract them \u2013 a tendency that has broad implications for everyday decision-making.\u201d<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/www.nature.com\/articles\/s41586-021-03380-y\" target=\"_blank\" rel=\"noopener\">The study\u2019s authors<\/a> hypothesized how this failure to consider potentially superior subtractive solutions could have far-reaching effects on our lives:<\/p>\n<blockquote>\n<p>\u201cDefaulting to searches for additive changes may be one reason that people struggle to mitigate overburdened schedules, institutional red tape and damaging effects on the planet.\u201d<\/p>\n<\/blockquote>\n<p>What\u2019s really interesting is why the study\u2019s participants (and humans, in general) opted for additive solutions as opposed to subtractive ones.<\/p>\n<p>The main reason is that they weren\u2019t explicitly prompted to look for subtractive solutions. Without the mention of it, most participants didn\u2019t even think to consider it, so it just goes to show you how ingrained it is in all of us to add rather than to subtract.<\/p>\n<p>But there\u2019s another reason hypothesized by the study\u2019s authors:<\/p>\n<blockquote>\n<p>\u201cPeople might expect to receive less credit for subtractive solutions than for additive ones.\u201d<\/p>\n<\/blockquote>\n<p>This is something I\u2019ve encountered both in web design and content writing with clients, so I can totally see how this expectation could affect how one approaches a challenge. It doesn\u2019t make it right, but it explains why a less efficient and more costly solution might be pursued when there\u2019s the pressure of \u201cI\u2019m paying you a lot of money, so I expect you to do more for me\u201d.<\/p>\n<p>But here\u2019s the thing:<\/p>\n<p>We know that simplicity is better than complexity in design. There\u2019s an entire <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.merriam-webster.com\/dictionary\/Occam%27s%20razor\" target=\"_blank\" rel=\"noopener\">problem-solving principle<\/a><\/span> in UX design dedicated to it:<\/p>\n<p><a href=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21369 size-large\" src=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-1024x218.png\" alt=\"occam's razor web design\" width=\"1024\" height=\"218\" srcset=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-1024x218.png 1024w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-300x64.png 300w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-768x163.png 768w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-290x62.png 290w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-380x81.png 380w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-450x96.png 450w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-590x125.png 590w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-640x136.png 640w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-735x156.png 735w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-960x204.png 960w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-1180x251.png 1180w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-900x191.png 900w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-760x162.png 760w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM-580x123.png 580w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-12.57.27-PM.png 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/p>\n<p>Knowing this, we need to be more cognizant of our tendency to choose additive solutions over subtractive in web design. As we\u2019ll see next, taking away from a website is often better for the user experience in the long run.<\/p>\n<h2>4 Times When a Website Doesn\u2019t Need More Added to It<\/h2>\n<p>Let\u2019s take a look at some examples of when you\u2019d be better off taking something away from a WordPress site than adding more:<\/p>\n<h3>1. Your Caching Plugin Isn\u2019t Helping Improve Site Speed<\/h3>\n<p>WordPress caching plugins can be useful up to a point. However, there are limits to how much a caching plugin can help a growing site.<\/p>\n<p>To fix this, you could pile more on to try and make up for where the caching plugin fails \u2013 like installing an image optimization plugin, a database cleanup plugin, or a CDN. However, every time you add something new to the site, it\u2019s going to consume more server resources and eat slowly away at your page speeds.<\/p>\n<p>In many cases, you\u2019d be better off moving a slow site to a web hosting plan that is fully optimized for performance. You may need to consider a different hosting provider altogether or it could be as simple as upgrading from shared to <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/mediatemple.net\/blog\/media-temple-updates\/introducing-media-temples-new-vps-hosting\/\" target=\"_blank\" rel=\"noopener\">VPS hosting<\/a><\/span>.<\/p>\n<p>Either way, you can<a href=\"https:\/\/mediatemple.net\/blog\/web-development-tech\/should-you-deactivate-your-wordpress-caching-plugin\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"> remove the caching plugin<\/span><\/a> and allow the host to do the optimization work instead.<\/p>\n<h3>2. Google Says the Images on Your Site Are Too Big<\/h3>\n<p>Images are an important part of brand identity and web design. However, unless they\u2019re resized and compressed, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/mediatemple.net\/blog\/design-creative\/creative-ways-to-choose-more-inclusive-imagery-for-websites\/\" target=\"_blank\" rel=\"noopener\">a website\u2019s imagery<\/a> <\/span>can slowly degrade page loading speeds and, with them, the user\u2019s satisfaction with the brand.<\/p>\n<p>Image optimization plugins can handle resizing and compressing uploaded images. Some will even automate the process, so you don\u2019t have to remember to resize or compress new ones.<\/p>\n<p>That said, these plugins aren\u2019t perfect. I\u2019ve used a number of them over the last decade and <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Google PageSpeed Insights<\/span><\/a> isn\u2019t always happy with the work that they do.<\/p>\n<p>So, rather than keep the plugin on your site if it\u2019s not helping optimize your images to the fullest, it\u2019s probably worth it to do the resizing and compression yourself.<\/p>\n<p>There are plenty of tools that allow you to do this in bulk. What I do is resize my images to the exact dimensions they need to fit using my design software. Then, I run them through <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">TinyPNG<\/span><\/a> to compress them.<\/p>\n<p><a href=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/tinypng.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21371 size-full\" src=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/tinypng.png\" alt=\"tiny png web design less is more\" width=\"512\" height=\"243\" srcset=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/tinypng.png 512w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/tinypng-300x142.png 300w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/tinypng-290x138.png 290w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/tinypng-380x180.png 380w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/tinypng-450x214.png 450w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\"\/><\/a><\/p>\n<p>That does the trick just fine and allows me to run with one less plugin on my site.<\/p>\n<h3>3. You\u2019re Only Using a Few Features From Your Plugins or Theme<\/h3>\n<p>There used to be a really great plugin you could install on your site to evaluate the speed of all your other plugins (and then uninstall it when you\u2019re done). Whenever I needed to diagnose a slow site, that was one of the first tools I turned to.<\/p>\n<p>What I often found was that it was the all-in-one plugins that consumed the most resources. Huge multipurpose themes were usually guilty of this as well.<\/p>\n<p>While I definitely think there\u2019s a time and place for these types of plugins and themes \u2013 like for enterprise sites and ecommerce stores that\u2019ll maximize the features \u2013 most of the time they\u2019re just resource hogs.<\/p>\n<p>If you\u2019re not doing an audit of your theme and plugins at least once a year, it\u2019s something I\u2019d recommend you start doing now. In addition to weeding out wasteful all-in-one solutions, use this audit to look for:<\/p>\n<ul>\n<li>Plugins you\u2019re not using anymore<\/li>\n<li>Plugins that duplicate the features of other plugins<\/li>\n<li>Plugins where the majority of features are unused<\/li>\n<li>A theme where the majority of features are unusedWhy Adding More to a Site Isn\u2019t Always the Best Solution<\/li>\n<\/ul>\n<p>Having the ability to mix-and-match themes and plugins in WordPress can be great. But it can also lead to speed and conflict issues down the road. Before you ever get to that point, it\u2019s a good idea to make sure you\u2019re using only what you need. Uninstall the rest.<\/p>\n<h3>4. You Get Tons of Visitors, but the Conversion Rate Remains Low<\/h3>\n<p>When diagnosing a poor conversion rate, there are so many areas of your site to look. Rather than assume that something needs to be added, use the data available to form an educated hypothesis.<\/p>\n<p>I wouldn\u2019t rely strictly on numbers from Google Analytics for this though. While analytics can help you identify problems when they arise, you should have actual user input to figure out what to do to fix the issue.<\/p>\n<p>For this, I\u2019d recommend using a combination of user surveys, feedback forms, and heatmap testing. You can get access to all of these tools through <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\">Hotjar<\/a><\/span>. I\u2019ve used it to fix conversion issues on my site as well as clients\u2019 sites and it\u2019s been a huge help.<\/p>\n<p><a href=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/hotjar.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21373 size-full\" src=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/hotjar.png\" alt=\"hotjar less is more web design\" width=\"512\" height=\"249\" srcset=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/hotjar.png 512w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/hotjar-300x146.png 300w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/hotjar-290x141.png 290w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/hotjar-380x185.png 380w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2021\/11\/hotjar-450x219.png 450w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\"\/><\/a><\/p>\n<p>Just let it run for a month or so and then you\u2019ll be able to see with your own two eyes whether or not something needs to be added or removed.<\/p>\n<p>Most of the time when I\u2019ve used it, I\u2019ve found that there are entire pages, sections, and features that get ignored by visitors. And to confirm that\u2019s indeed the right move to make, I use A\/B testing to confirm that removing the unused element versus keeping it is the better choice.<\/p>\n<h2>Wrap-Up<\/h2>\n<p>As Steve Jobs once said:<\/p>\n<blockquote>\n<p>\u201cSimple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it\u2019s worth it in the end because once you get there, you can move mountains.\u201d<\/p>\n<\/blockquote>\n<p>Hopefully, these subtractive examples have got you thinking about how you might approach your clients\u2019 sites differently going forward. While you\u2019ll still need to add to them when you\u2019re first building them, improvements are often found when we take the path of least resistance.<\/p>\n<p>So, start here and get yourself used to a subtractive approach. Then see what more you can do to apply Occam\u2019s Razor to your development and management of WordPress websites.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re troubleshooting a bug, adding new functionality, or trying to improve how well a website performs, you might be inclined to add something to it. That\u2019s because, as humans, we see a challenge and wonder what we need to add rather than take away in order to solve it. But that\u2019s not always the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":108488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[10937,49195,4771,49196,49197,49198,7476,3080],"dealstore":[],"offerexpiration":[],"class_list":["post-108487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-adding","tag-clean-web-page-design","tag-isnt","tag-less-is-more-webdesign","tag-minimal-web-design","tag-simple-web-design","tag-site","tag-solution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Adding More to a Site Isn\u2019t Always the Best Solution - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=108487\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Adding More to a Site Isn\u2019t Always the Best Solution - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re troubleshooting a bug, adding new functionality, or trying to improve how well a website performs, you might be inclined to add something to it. 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