{"id":108449,"date":"2025-02-25T04:35:56","date_gmt":"2025-02-25T04:35:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/revving-secures-107m-to-combat-uk-adtechs-cash-flow-crisis\/"},"modified":"2025-02-25T04:35:56","modified_gmt":"2025-02-25T04:35:56","slug":"revving-secures-107m-to-combat-uk-adtechs-cash-flow-crisis","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=108449","title":{"rendered":"Revving Secures \u00a3107M to Combat UK Adtech’s Cash Flow Crisis"},"content":{"rendered":"


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Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, <\/em>Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels <\/em>\u00a38.6 Billion E<\/em>conomic Impact<\/em><\/p>\n

London <\/strong>\u2013 Revving<\/a>, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of \u00a3107 million led by one of the world\u2019s largest asset managers, DWS<\/a>. The investment package includes \u00a3100 million of debt funding which will be invested directly into the UK adtech sector and wider digital economy, which is vital for the future growth of the UK economy, but has been largely neglected by traditional financial institutions.<\/p>\n

This significant investment will enable Revving to address the crippling issue of extended payment terms that has long plagued digital industries, straining cashflows and hindering productivity and growth. Over the next three years, Revving expects to fund up to \u00a31.8 billion to UK digital businesses. According to the IAB, the industry body for digital advertising, this vital injection of capital could have a 4.8x multiplier effect<\/a>, generating a potential \u00a38.6 billion boost to the UK economy.\u00a0<\/p>\n

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\u201cOver 50,000 UK businesses went under last year due to late payments. We are on a mission to eradicate this and this strategic investment is a game-changer for Revving and the entire digital economy\u201d <\/em>said Chris Pettit, CEO of Revving. <\/strong>\u201cRevving has built a highly sophisticated platform specifically for the digital economy that completely reinvents the way traditional invoice factoring works.\u00a0<\/em><\/p>\n

The UK is betting big on the digital economy as a key driver of future growth, and the adtech sector, a powerhouse contributing \u00a3129 billion to the UK economy<\/a> and supporting over 2 million jobs, is critical to this. Yet, despite its potential, UK adtech faces significant challenges in the form of extended payment terms that often stretch to 120 days or more. This is not only stifling growth and innovation, it is making us less competitive against well capitalised US adtech businesses who are taking an increasing share of the global market.<\/p>\n

The Complexity of the Adtech Ecosystem<\/strong><\/p>\n

The complexity of the adtech ecosystem, including slow payments between publishers, affiliates, advertising networks, agencies and other intermediaries, results in a domino effect of financial strain across the entire digital supply chain. \u00a0Publishers face delayed payments, ad networks in turn struggle to accelerate cash flow for their clients, and programmatic and affiliate businesses are starved of critical cashflow and unable to capitalise on growth opportunities.\u00a0<\/p>\n

SME affiliates are suffering a David and Goliath moment with large platforms such as Google shortening supplier payment terms on the one hand, whilst large brands demand even longer invoicing payment terms on the other, leaving publishers and other digital SMEs invariably caught in the middle and having to fund these costs from their own pocket.<\/p>\n

Kevin Edwards, f<\/strong>ounder and director, APMA, added<\/em><\/strong>: \u201cUK affiliate marketing faces a funding bottleneck, with access to growth capital at an all-time low. The industry represents the best of UK entrepreneurship, and this cannot be jeopardised by sluggish payment systems. Revving is leading the way in enabling faster access to affiliate commissions, allowing affiliates to reinvest for growth.\u201d\u00a0\u00a0<\/em><\/p>\n

Revolutionising Invoice Factoring\u00a0<\/strong><\/p>\n

Revving has completely revolutionised invoice factoring for the digital economy. Its innovative receivables funding platform is an industry first that seamlessly integrates with digital platforms and marketplaces to capture sales data and provide instant access to revenue ahead of invoice creation.\u00a0<\/p>\n

Vlado Spasov, Head of Capital Solutions, DWS, said: <\/strong>\u201cRevving\u2019s focus on high-tech digital ecosystems and robust growth trajectory aligns perfectly with our commitment to backing transformative financial solutions in the UK. This investment represents the evolution of private credit as it grows into new and innovative digital sectors.\u201d\u00a0<\/em><\/p>\n

Revving\u2019s portal unifies sales, payments and funding information from multiple sources to provide customers with unparalleled transparency and control over their cashflows, expanding the reach of their solutions and streamlining financial operations.<\/p>\n

Key features include:<\/strong><\/p>\n