{"id":108233,"date":"2025-02-25T02:02:46","date_gmt":"2025-02-25T02:02:46","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/counter-brings-a-new-mission-and-energy-to-fine-dining\/"},"modified":"2025-02-25T02:02:46","modified_gmt":"2025-02-25T02:02:46","slug":"counter-brings-a-new-mission-and-energy-to-fine-dining","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=108233","title":{"rendered":"Counter- Brings a New Mission and Energy to Fine Dining"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I spent 13 years living in Chicago, never more than three miles from Alinea, the famed Michelin 3-star restaurant (or AAA 5 Diamond for those who prefer their restaurant reviews to come from a different automotive company). I never ate there, though, and when my wife and I moved to Charlotte to run away from winter, I thought my chance had passed. Then, I discovered <a href=\"https:\/\/www.counterclt.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Counter-<\/strong><\/a>.<\/p>\n<p>Before I go any further, let me save you a headache. You can just read the name as \u201ccounter.\u201d The \u201c-\u201d is meant to let you add any word you see fit. Counter-culture. Counter-intuitive. Counter-espionage. OK, maybe not that last one, but you get the point. <\/p>\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:51% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"770\" height=\"513\" src=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Interior_counter_Credit-Kenty-Chung.jpg?resize=770%2C513&amp;ssl=1\" alt=\"\" class=\"wp-image-7806 size-full\" srcset=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Interior_counter_Credit-Kenty-Chung.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Interior_counter_Credit-Kenty-Chung.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Interior_counter_Credit-Kenty-Chung.jpg?resize=370%2C247&amp;ssl=1 370w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Interior_counter_Credit-Kenty-Chung.jpg?resize=270%2C180&amp;ssl=1 270w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Interior_counter_Credit-Kenty-Chung.jpg?resize=570%2C380&amp;ssl=1 570w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Interior_counter_Credit-Kenty-Chung.jpg?resize=740%2C493&amp;ssl=1 740w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<p><h5 class=\"wp-block-heading\">It may be fine dining, but Counter- isn\u2019t serving on white linens with 16 different types of forks.<\/h5>\n<\/p>\n<\/div>\n<p>The restaurant flies counter to traditional fine dining. It\u2019s not stuffy, classical, or laid out like a dinner party from <em>Lifestyles of the Rich and Famous<\/em>. <a href=\"https:\/\/www.instagram.com\/chefloosely\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chef Sam Hart<\/strong><\/a> focuses on bringing attention to people who might not ordinarily land in the spotlight. <\/p>\n<p>That includes people like rising chefs who might typically be heads down in the kitchen of most restaurants and local artists whose works adorn the walls and inspire dishes. Music also plays a big role in the meal, although it leans more toward picking the perfect song for a dish\u2026 or a week-long special menu based entirely around Outkast.<\/p>\n<h3 class=\"wp-block-heading\">From the horse\u2019s mouth<\/h3>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Counter- is an intimate, full sensory restaurant experience featuring themed 10- and 14- course tasting menus created by Executive Chef and Owner Sam Hart (a 2023 James Beard Awards Semifinalist for Best Chef: Southeast). Designed to evoke emotion throughout the dining experience by utilizing sound, taste, and art as a vehicle, the menus rotate quarterly and are driven by sense-based storylines such as music, modern art, and mental health.<\/p>\n<p><cite>Via the Counter- website<\/cite><\/p><\/blockquote>\n<p>Let\u2019s get it out of the way. The food at Counter- is absolutely amazing. It\u2019s unique. It\u2019s creative. It\u2019s occasionally comprised of ingredients you literally can\u2019t go out and buy, regardless of where you are. Quite frankly, it\u2019s probably the best food I\u2019ve had in 40 years, and I used to weigh almost 250 lbs, so you know I\u2019ve done some eating in my day.<\/p>\n<p>But people don\u2019t pay $1,000 to eat dinner (the 14-course meal is $235, and wine pairings can add up to $325). Counter- offers a truly immersive experience, and that\u2019s what sets it apart. When my wife and I visited, the menu theme was modern art. They didn\u2019t just serve up dishes in an artist\u2019s style, though. <\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"770\" data-carousel-extra=\"null\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageGallery\">  <!-- close row --> <\/p>\n<div class=\"gallery-row\" style=\"width: 770px; height: 579px;\" data-original-width=\"770\" data-original-height=\"579\">\n<div class=\"gallery-group images-1\" style=\"width: 770px; height: 579px;\" data-original-width=\"770\" data-original-height=\"579\">\n<div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"766\"\/> <meta itemprop=\"height\" content=\"575\"\/> <img decoding=\"async\" class=\"\" data-attachment-id=\"7810\" src=\"https:\/\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg\" data-orig-size=\"2560,1920\" data-comments-opened=\"\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 11 Pro&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1677358918&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.25&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.066666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"kapoor\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?fit=2560%2C1920&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?fit=2560%2C1920&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?resize=370%2C278&amp;ssl=1 370w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?resize=270%2C203&amp;ssl=1 270w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?resize=570%2C428&amp;ssl=1 570w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?resize=740%2C555&amp;ssl=1 740w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?resize=80%2C60&amp;ssl=1 80w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/kapoor-scaled.jpg?w=2310&amp;ssl=1 2310w\" width=\"766\" height=\"575\" loading=\"lazy\" data-original-width=\"766\" data-original-height=\"575\" itemprop=\"http:\/\/schema.org\/image\" title=\"kapoor\" alt=\"kapoor\" style=\"width: 766px; height: 575px;\"\/> <\/a> <\/div>\n<\/p><\/div>\n<p> <!-- close group --> <\/div>\n<p> <!-- close row --> <\/div>\n<p>Every course had a story. Sure, they told you what you were eating, but Hart \u2013 or whichever staff member created the dish \u2013 brought you into their world and shared their inspiration and passion. We weren\u2019t waiting for them to be quiet so we could eat. We anxiously awaited the next course to learn more.<\/p>\n<p>This is also the first time non-alcoholic drinks didn\u2019t feel like an afterthought. Wine pairings are certainly the star of the beverage show, but a tremendous amount of thought and care went into creating spiritless drinks that rang true to their namesake cocktails but were driven by clever culinary combinations, not just taking the tequila out of a margarita. <\/p>\n<p>I used to think \u201cexperiential dining\u201d was a gimmick, and I\u2019m sure most places that fall into the category are (I\u2019m looking at you, Rain Forest Cafe). But Counter- nails the concept and turns a meal into an occasion that will be seared into my memory like the super prime striploin that led the \u201cFuck Pablo Picasso\u201d course. <\/p>\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\">\n<div class=\"tiled-gallery__gallery\">\n<div class=\"tiled-gallery__row\">\n<div class=\"tiled-gallery__col\" style=\"flex-basis:100.00000%\">\n<figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i2.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/gilot-scaled.jpg?strip=info&amp;w=600&amp;ssl=1 600w,https:\/\/i2.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/gilot-scaled.jpg?strip=info&amp;w=900&amp;ssl=1 900w,https:\/\/i2.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/gilot-scaled.jpg?strip=info&amp;w=1200&amp;ssl=1 1200w,https:\/\/i2.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/gilot-scaled.jpg?strip=info&amp;w=1500&amp;ssl=1 1500w,https:\/\/i2.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/gilot-scaled.jpg?strip=info&amp;w=1800&amp;ssl=1 1800w,https:\/\/i2.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/gilot-scaled.jpg?strip=info&amp;w=2000&amp;ssl=1 2000w\" alt=\"\" data-height=\"1920\" data-id=\"7808\" data-link=\"https:\/\/www.boozist.com\/?attachment_id=7808\" data-url=\"https:\/\/www.boozist.com\/wp-content\/uploads\/2023\/04\/gilot-scaled.jpg\" data-width=\"2560\" src=\"https:\/\/i2.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/gilot-scaled.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>If you want to go from the gutter to butter for your next meal, I can\u2019t recommend Counter- enough. A few of their upcoming <a href=\"https:\/\/www.counterclt.com\/menus\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>menu themes<\/strong><\/a> for this year are Street Food, Here &amp; Now, Curry, and Time\u2026 not to mention a special all-desserts menu. <\/p>\n<h3 class=\"wp-block-heading\">A few things to know<\/h3>\n<ol class=\"wp-block-list\">\n<li><strong>It\u2019s worth every penny.<\/strong> I can\u2019t afford a <a href=\"https:\/\/www.counterclt.com\/season-pass\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>season pass<\/strong><\/a>, which gets you early access to each theme before it sells out, but I\u2019ll be back at least a couple times. Full disclosure, Counter- comped one of our plates this visit.<\/li>\n<li><strong>Just go with it.<\/strong> Hart served a dish of banana, tomato, parmesan, and mascarpone, which sounded like hell on earth and tasted\u2026 well, <em>counter<\/em> to that.<\/li>\n<li><strong>The spirit-free alternative to wine pairings is next level.<\/strong> Don\u2019t expect boring alcohol-less cocktails. They\u2019re unique creations from the sommelier, with one drink seemingly having 14 ingredients.<\/li>\n<li><strong>It\u2019s about the show as much as the food.<\/strong> Enjoy the stories, choreographed movement, and curated music that really ties the <s>room<\/s> meal together.<\/li>\n<li><strong>You\u2019re going to be full.<\/strong> Fancy food on small plates is always a risk, but trust me \u2013 you won\u2019t leave the slightest bit hungry.<\/li>\n<\/ol>\n<p>And in closing\u2026 I have to give them full marks for blasting the perfect song to accompany their Jackson Pollock\u2019esque rootbeer float dessert.<\/p>\n<figure class=\"wp-block-video\"><video controls=\"\" src=\"https:\/\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-dessert.mp4\"\/><\/figure>\n<figure class=\"wp-block-image size-full is-style-default\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"525\" src=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-Modern_Menu.jpg?resize=770%2C525&amp;ssl=1\" alt=\"\" class=\"wp-image-7822\" srcset=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-Modern_Menu.jpg?w=2030&amp;ssl=1 2030w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-Modern_Menu.jpg?resize=768%2C524&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-Modern_Menu.jpg?resize=1536%2C1047&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-Modern_Menu.jpg?resize=370%2C252&amp;ssl=1 370w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-Modern_Menu.jpg?resize=270%2C184&amp;ssl=1 270w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-Modern_Menu.jpg?resize=570%2C389&amp;ssl=1 570w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-Modern_Menu.jpg?resize=740%2C505&amp;ssl=1 740w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<figure class=\"wp-block-image size-full is-style-default\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"1200\" src=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?resize=770%2C1200&amp;ssl=1\" alt=\"\" class=\"wp-image-7823\" srcset=\"https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?w=1643&amp;ssl=1 1643w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?resize=768%2C1197&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?resize=986%2C1536&amp;ssl=1 986w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?resize=1314%2C2048&amp;ssl=1 1314w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?resize=370%2C577&amp;ssl=1 370w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?resize=270%2C421&amp;ssl=1 270w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?resize=570%2C888&amp;ssl=1 570w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?resize=740%2C1153&amp;ssl=1 740w, https:\/\/i0.wp.com\/www.boozist.com\/wp-content\/uploads\/2023\/04\/Counter-modern-menu-scaled.jpg?w=1540&amp;ssl=1 1540w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I spent 13 years living in Chicago, never more than three miles from Alinea, the famed Michelin 3-star restaurant (or AAA 5 Diamond for those who prefer their restaurant reviews to come from a different automotive company). I never ate there, though, and when my wife and I moved to Charlotte to run away from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":108234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[5357,6561,1406,5876,974,788,2074,5224],"dealstore":[],"offerexpiration":[],"class_list":["post-108233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-brings","tag-charlotte","tag-counter","tag-dining","tag-energy","tag-fine","tag-food","tag-mission"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Counter- Brings a New Mission and Energy to Fine Dining - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=108233\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Counter- Brings a New Mission and Energy to Fine Dining - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I spent 13 years living in Chicago, never more than three miles from Alinea, the famed Michelin 3-star restaurant (or AAA 5 Diamond for those who prefer their restaurant reviews to come from a different automotive company). 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