{"id":107808,"date":"2025-02-24T21:00:00","date_gmt":"2025-02-24T21:00:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/%f0%9f%97%9e%ef%b8%8f-newsifying-your-niche\/"},"modified":"2025-02-24T21:00:00","modified_gmt":"2025-02-24T21:00:00","slug":"%f0%9f%97%9e%ef%b8%8f-newsifying-your-niche","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=107808","title":{"rendered":"\ud83d\uddde\ufe0f Newsifying your niche"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Local news brings communities together, underlines different perspectives, and sheds a guiding light on how policies impact your neighbors. If you want to build a publication with purpose, local journalism could always use more boots on the ground. This week&#8217;s newsletter is about what it takes to create an independent news product, the tools you&#8217;ll need to get it done, and how to research like a professional journalist. <em>Let&#8217;s go!<\/em> <\/p>\n<p><strong>In this week&#8217;s issue \ud83d\udce8<\/strong><\/p>\n<ul>\n<li>Build a local news publication<\/li>\n<li>Essential tools for journalists<\/li>\n<li>The right way to research<\/li>\n<\/ul>\n<p><em>Was this email forwarded to you? <\/em><a href=\"https:\/\/ghost.org\/resources\/#\/portal\/signup\"><em>Subscribe here<\/em><\/a><em>!<\/em><\/p>\n<hr\/>\n<h2 id=\"breaking-news\">Breaking news<\/h2>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/ph-m-nh-t-EmenzdFVNAA-unsplash.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1125\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2024\/07\/ph-m-nh-t-EmenzdFVNAA-unsplash.jpg 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2024\/07\/ph-m-nh-t-EmenzdFVNAA-unsplash.jpg 1000w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1600\/2024\/07\/ph-m-nh-t-EmenzdFVNAA-unsplash.jpg 1600w, https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/ph-m-nh-t-EmenzdFVNAA-unsplash.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p>You may have heard of <a href=\"https:\/\/foodispower.org\/access-health\/food-deserts\/?ref=ghost.org\" rel=\"noreferrer\">food deserts<\/a>, but what about <a href=\"https:\/\/www.cislm.org\/what-exactly-is-a-news-desert\/?ref=ghost.org\" rel=\"noreferrer\">news deserts<\/a>? A news desert represents a gap in local news reporting when a publisher closes in your community. We&#8217;re seeing more of them than ever, but there&#8217;s still hope. With great gaps come great opportunities, and if you&#8217;re looking to jump into the blogging world, why not consider local journalism?<\/p>\n<p>Let&#8217;s break down what it takes to <a href=\"https:\/\/ghost.org\/resources\/independent-local-news\/\" rel=\"noreferrer\">build an independent news publication<\/a> to quench your community&#8217;s thirst for neighborhood news.<\/p>\n<p><strong>Financial support<\/strong><\/p>\n<ul>\n<li>Building an independent newsroom from the ground up requires many moving parts. That\u2019s why your first step should be <strong>seeking financial and strategic support<\/strong> to lay a strong foundation. Having the right people and resources in your corner from day one is a must.<\/li>\n<li>There\u2019s a lot of support out there that produces long-term benefits, like boot camps, workshops, grants, and fellowships. Some programs dedicated to <strong>strengthening the local news industry<\/strong> include\u00a0<a href=\"https:\/\/newsinitiative.withgoogle.com\/?ref=ghost.org\">Google News Initiative<\/a>,\u00a0<a href=\"https:\/\/www.lionpublishers.com\/about\/?ref=ghost.org\">LION Publishers<\/a>, and <a href=\"https:\/\/www.tinynewsco.org\/?ref=ghost.org\" rel=\"noreferrer\">Tiny News Collective<\/a>.<\/li>\n<\/ul>\n<p><strong>Sustainable strategy<\/strong><\/p>\n<ul>\n<li>Your news business needs to be sustainable if it&#8217;s going to survive. In today&#8217;s publishing world, the subscription revenue model has proven to be the go-to option. Still, you should <strong>consider multiple revenue streams<\/strong> like <a href=\"https:\/\/ghost.org\/resources\/setting-sail-with-sponsorships\/\" rel=\"noreferrer\">sponsorships<\/a> and <a href=\"https:\/\/ghost.org\/resources\/talking-the-talk\/#positive-affiliation\" rel=\"noreferrer\">affiliate marketing<\/a> to keep your funds flowing.<\/li>\n<li>Platforms like <a href=\"https:\/\/ghost.org\/publishers\/?ref=ghost.org\" rel=\"noreferrer\">Ghost<\/a> are perfect for independent news publishing. You can collect subscribers, send newsletters, publish premium content, and <strong>earn recurring revenue<\/strong> all in one place. With <a href=\"https:\/\/ghost.org\/alternatives\/?ref=ghost.org\" rel=\"noreferrer\">0% payment fees<\/a>, you keep 100% of the revenue your local publication generates.<\/li>\n<\/ul>\n<figure class=\"kg-card kg-embed-card kg-card-hascaption\"><iframe loading=\"lazy\" title=\"Determine your revenue model\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/oAxpJejlNw8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><figcaption>\n<p><span style=\"white-space: pre-wrap;\">Diversify your <\/span><b><strong style=\"white-space: pre-wrap;\">revenue<\/strong><\/b><span style=\"white-space: pre-wrap;\"> with subscriptions, ads, and more.<\/span><\/p>\n<\/figcaption><\/figure>\n<p><strong>Launch with less<\/strong><\/p>\n<ul>\n<li>It&#8217;s okay to <strong>start small and unpolished<\/strong>. Waiting to achieve perfection will cut into the valuable time it takes to publish content and build your audience. When it comes to independent publishing, sustainability isn&#8217;t all about money; it&#8217;s also about avoiding burnout.<\/li>\n<li>Research, planning, and capital are vital before you hit &#8220;publish&#8221; for the first time, but remember that your evolution will always be ongoing, so don&#8217;t be afraid to <strong>dive right in<\/strong>. When you&#8217;re ready to grow, <a href=\"https:\/\/www.profellow.com\/fellowships\/journalism-fellowships-for-experienced-journalists-and-recent-graduates\/?ref=ghost.org\" rel=\"noreferrer\">journalism fellowships<\/a> are a common method of acquiring additional funding and team support.<\/li>\n<\/ul>\n<p><strong>Your mission<\/strong><\/p>\n<ul>\n<li>If you want your community to rally behind your work, it&#8217;s essential to create a hearty <a href=\"https:\/\/ghost.org\/resources\/crafting-a-new-leaf\/#mad-about-you\" rel=\"noreferrer\">About page<\/a> that clearly states what you are here to do and <strong>why people should care<\/strong>. Your About page should impress new visitors while making your current subscribers feel good about who they&#8217;ve chosen to follow.<\/li>\n<li>Use your About page to introduce yourself, state your values, and summarize what you offer the community. Establishing who you are in a transparent way will instantly <strong>generate trust in your reporting<\/strong> and help increase <a href=\"https:\/\/ghost.org\/resources\/word-of-mouth-marketing\/\" rel=\"noreferrer\">word-of-mouth marketing<\/a> around your publication.<\/li>\n<\/ul>\n<p><strong>Growth channels<\/strong><\/p>\n<ul>\n<li>Most businesses only have a few marketing channels that drive the vast majority of their growth. As a small news publication, it\u2019s crucial to figure out what works and where you should <strong>focus your energy<\/strong>. You may only have a tiny net to cast, but you can still catch some big fish.<\/li>\n<li>Consider asking your subscriber base for assistance using <a href=\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/?ref=ghost.org\" rel=\"noreferrer\">email campaigns<\/a> and <a href=\"https:\/\/www.wildapricot.com\/blog\/donation-button?ref=ghost.org\" rel=\"noreferrer\">donation buttons<\/a>. Be specific and transparent, and reiterate your value to the community. Don&#8217;t forget to actually <strong>participate in your community<\/strong> to elevate your publication even further.<\/li>\n<\/ul>\n<hr\/>\n<h2 id=\"interesting-stories-ideas-%F0%9F%93%9A\">Interesting stories &amp; ideas \ud83d\udcda<\/h2>\n<hr\/>\n<h2 id=\"credible-resources\">Credible resources<\/h2>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/ph-m-nh-t-vciv4DYCzJk-unsplash.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1125\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2024\/07\/ph-m-nh-t-vciv4DYCzJk-unsplash.jpg 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2024\/07\/ph-m-nh-t-vciv4DYCzJk-unsplash.jpg 1000w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1600\/2024\/07\/ph-m-nh-t-vciv4DYCzJk-unsplash.jpg 1600w, https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/ph-m-nh-t-vciv4DYCzJk-unsplash.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p>Starting a local news publication can feel heavy. You&#8217;ve visualized the big picture and are ready to make a positive dent in your community, but you may not always have the time and energy to create the change you want to see. Luckily, we live in the age of automation, so why not harness the awesome power of digital tools to help keep you and your journalists afloat?<\/p>\n<p>Faisal Kalim, business journalist at <strong>Media Makers Meet<\/strong>, has compiled a list of <a href=\"https:\/\/mediamakersmeet.com\/top-10-mostly-free-digital-tools-for-journalists\/?ref=ghost.org\" rel=\"noreferrer\">top digital tools for journalists<\/a> to lighten the news load.<\/p>\n<p><strong>#1 <\/strong><a href=\"https:\/\/tineye.com\/?ref=ghost.org\" rel=\"noreferrer\"><strong>TinEye<\/strong><\/a><strong> <\/strong>uses image identification technology to help news organizations spot photos that have been digitally tampered with.<\/p>\n<p><strong>#2 <\/strong><a href=\"https:\/\/datasetsearch.research.google.com\/?ref=ghost.org\" rel=\"noreferrer\"><strong>Google Dataset Search<\/strong><\/a><strong> <\/strong>is a search engine from Google that <a href=\"https:\/\/mediamakersmeet.com\/google-announces-dataset-search-to-help-journalists-tell-accurate-stories\/?ref=ghost.org\" rel=\"noreferrer\">helps journalists<\/a> locate freely available online data.<\/p>\n<p><strong>#3 <\/strong><a href=\"https:\/\/inteltechniques.com\/?ref=ghost.org\" rel=\"noreferrer\"><strong>IntelTechniques<\/strong><\/a> can be used to background a source, search through social media posts, and even track someone down. <\/p>\n<p><strong>#4 <\/strong><a href=\"https:\/\/www.crowdtangle.com\/?ref=ghost.org\" rel=\"noreferrer\"><strong>Crowdtangle<\/strong><\/a> is a social media monitoring platform that helps journalists track the performance of their content.<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><a href=\"https:\/\/www.gettoby.com\/?ref=ghost.org\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/tabs-preview.webp\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1449\" height=\"436\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2024\/07\/tabs-preview.webp 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2024\/07\/tabs-preview.webp 1000w, https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/tabs-preview.webp 1449w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/a><figcaption><span style=\"white-space: pre-wrap;\">Use <\/span><b><strong style=\"white-space: pre-wrap;\">Toby<\/strong><\/b><span style=\"white-space: pre-wrap;\"> as a central hub for all of your news links and research documents.<\/span><\/figcaption><\/figure>\n<p><strong>#5 <\/strong><a href=\"https:\/\/www.gettoby.com\/?ref=ghost.org\" rel=\"noreferrer\"><strong>Toby<\/strong><\/a> organizes your workspace when you&#8217;re writing and researching multiple stories and subjects simultaneously. <\/p>\n<p><strong>#6 <\/strong><a href=\"https:\/\/hemingwayapp.com\/?ref=ghost.org\" rel=\"noreferrer\"><strong>Hemingway<\/strong><\/a> shows you how readable your writing is by highlighting common errors while suggesting ways to tighten things up and strengthen the copy.<\/p>\n<p><strong>#7 <\/strong><a href=\"https:\/\/hunter.io\/?ref=ghost.org\" rel=\"noreferrer\"><strong>Hunter.io<\/strong><\/a> can search for email addresses attached to a specific domain, such as a company or government agency, to help you reach the right people.<\/p>\n<p><strong>#8 <\/strong><a href=\"https:\/\/otter.ai\/?ref=ghost.org\" rel=\"noreferrer\"><strong>Otter<\/strong><\/a> transcribes audio files into searchable and hyperlinked transcripts. You can conduct a phone interview and have the transcript ready in minutes.<\/p>\n<hr\/>\n<figure class=\"kg-card kg-image-card\"><a href=\"https:\/\/ghost.org\/explore\/?ref=ghost.org\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2022\/09\/explore-1.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"959\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2022\/09\/explore-1.jpg 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2022\/09\/explore-1.jpg 1000w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1600\/2022\/09\/explore-1.jpg 1600w, https:\/\/ghost.org\/resources\/content\/images\/2022\/09\/explore-1.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/a><\/figure>\n<hr\/>\n<h2 id=\"find-what-clicks\">Find what clicks<\/h2>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/ph-m-nh-t-ZjwOrDJq5Gg-unsplash.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1125\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2024\/07\/ph-m-nh-t-ZjwOrDJq5Gg-unsplash.jpg 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2024\/07\/ph-m-nh-t-ZjwOrDJq5Gg-unsplash.jpg 1000w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1600\/2024\/07\/ph-m-nh-t-ZjwOrDJq5Gg-unsplash.jpg 1600w, https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/ph-m-nh-t-ZjwOrDJq5Gg-unsplash.jpg 2000w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<p>As a journalist, researching isn&#8217;t just about gathering information. You have to worry about topic complexity, the scope of your articles, deadlines, and your budget. Performing the proper research is more than just &#8220;Googling it.&#8221; It requires strategy, accurate sources, balance, and credibility. So, how do you ensure you&#8217;re researching in the right way to achieve accurate results?<\/p>\n<p>Alison Hill, journalist for <strong>Writer&#8217;s Digest<\/strong>, shows us <a href=\"https:\/\/www.writersdigest.com\/research\/how-to-research-topics-like-a-journalist?ref=ghost.org\" rel=\"noreferrer\">how to research topics like a journalist<\/a> so that you can produce the most valuable news content.<\/p>\n<p><strong>\u2023 Start online and read a lot<\/strong> to decide how to tackle your story, just don&#8217;t get distracted and fall down any rabbit holes. Make notes as you go, and keep a record of the websites you\u2019ve used in case you need to provide sources.<\/p>\n<p><strong>\u2023 Don&#8217;t limit yourself to online reading<\/strong> while you research. Remember public libraries? They still exist, believe it or not, and they&#8217;re a researcher&#8217;s utopia! Libraries also give you access to underutilized newspaper archives.<\/p>\n<p><strong>\u2023 Have a phone conversation<\/strong> before an interview so all your questions are ready beforehand. These pre-chats can provide additional sources and make who you&#8217;re interviewing much more comfortable.<\/p>\n<p><strong>\u2023 Go out there and talk to people<\/strong> to get to the heart of your story. Chat with the locals, absorb the atmosphere, and be part of the action. You can&#8217;t write about your community if you&#8217;re not involved in it.<\/p>\n<figure class=\"kg-card kg-image-card\"><a href=\"https:\/\/www.pewresearch.org\/journalism\/2022\/06\/14\/journalists-sense-turmoil-in-their-industry-amid-continued-passion-for-their-work\/?ref=ghost.org\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/PJ_2022.06.14_journalist-survey_0-05-1-1.webp\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"840\" height=\"608\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2024\/07\/PJ_2022.06.14_journalist-survey_0-05-1-1.webp 600w, https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/PJ_2022.06.14_journalist-survey_0-05-1-1.webp 840w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/a><\/figure>\n<p><strong>\u2023 Peruse social media<\/strong> to discover trends and brainstorm story ideas. Just keep in mind that social media doesn&#8217;t always accurately represent reality or necessarily the public&#8217;s viewpoints, so filter wisely.<\/p>\n<p><strong>\u2023 Gather your own data<\/strong> to make your reporting unique and powerful. Consider some \u201cperson on the street\u201d interviews with a camera or voice recorder to get different people\u2019s profound opinions and use the results in your story.<\/p>\n<p><strong>\u2023 Attend events<\/strong> to flex your networking muscles. Just one in-person meeting or reception can get you exclusive interviews and inside scoops. Start with researching any nonprofits or activist groups in your community.<\/p>\n<p><strong>\u2023 Know your rights<\/strong> and remember that the <a href=\"https:\/\/www.foia.gov\/about.html?ref=ghost.org\" rel=\"noreferrer\">Freedom of Information Act<\/a> (FOIA) allows members of the public (you, the journalist) the right to request access to records from any federal agency. <\/p>\n<hr\/>\n<h2 id=\"curators-pick-%E2%9C%8D%EF%B8%8F\">Curator&#8217;s pick \u270d\ufe0f<\/h2>\n<figure class=\"kg-card kg-image-card\"><a href=\"https:\/\/x.com\/scottbelsky\/status\/1816118050040525154?ref=ghost.org\"><img decoding=\"async\" src=\"https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/Scott-Belsky-tweet.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1120\" height=\"640\" srcset=\"https:\/\/ghost.org\/resources\/content\/images\/size\/w600\/2024\/07\/Scott-Belsky-tweet.png 600w, https:\/\/ghost.org\/resources\/content\/images\/size\/w1000\/2024\/07\/Scott-Belsky-tweet.png 1000w, https:\/\/ghost.org\/resources\/content\/images\/2024\/07\/Scott-Belsky-tweet.png 1120w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/a><\/figure>\n<hr\/>\n<p><strong>Enjoy this newsletter? <\/strong>Forward to a friend or hit reply to share your thoughts. We don&#8217;t bite! \ud83d\udc7b <\/p>\n<p><strong>Want more how-tos?<\/strong> <a href=\"https:\/\/ghost.org\/tutorials?ref=ghost.org\">Search our library of tutorials<\/a> and subscribe to our monthly &#8220;Build with Ghost&#8221; newsletter.<\/p>\n<p><strong>Join our Ghost Creator Community!<\/strong> Connect with like-minded people who create content professionally \u2014 <a href=\"https:\/\/ghost.org\/resources\/community\/\">apply here<\/a>. <\/p>\n<hr class=\"gh-content-line gh-content-line-white\"\/><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Local news brings communities together, underlines different perspectives, and sheds a guiding light on how policies impact your neighbors. If you want to build a publication with purpose, local journalism could always use more boots on the ground. This week&#8217;s newsletter is about what it takes to create an independent news product, the tools you&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":107809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[48996,25258],"dealstore":[],"offerexpiration":[],"class_list":["post-107808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-newsifying","tag-niche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\uddde\ufe0f Newsifying your niche - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=107808\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\uddde\ufe0f Newsifying your niche - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Local news brings communities together, underlines different perspectives, and sheds a guiding light on how policies impact your neighbors. 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